<p>This study aims to give an overview on young Chinese consumers’ car purchase behavior. The results show that car purchasing decision is an important decision for most of Chinese. Consumers get information from different channels. The results of this study also tells us that Chinese consumers take “safety” as the most important characteristic and take “value for money” as the second most important and “riding comfort” as the third important characteristic. Chinese consumers take “after-sale maintenance” and “exterior design/size” as the forth most important factors when making the purchase decision. For “exterior design/size”, it indicates that Chinese people are status-seeking and Chinese people prefer to choose a bigger car with a good appearance (Mian Zi Che) to show their good social status and want to get respects from others. Chinese consumers put the least importance on resale value that is because second hand car market is not well developed in China.</p>

This study aims to give an overview on young Chinese consumers’ car purchase behavior. The results show that car purchasing decision is an important decision for most of Chinese. Consumers get information from different channels. The results of this study also tells us that Chinese consumers take “safety” as the most important characteristic and take “value for money” as the second most important and “riding comfort” as the third important characteristic. Chinese consumers take “after-sale maintenance” and “exterior design/size” as the forth most important factors when making the purchase decision. For “exterior design/size”, it indicates that Chinese people are status-seeking and Chinese people prefer to choose a bigger car with a good appearance (Mian Zi Che) to show their good social status and want to get respects from others. Chinese consumers put the least importance on resale value that is because second hand car market is not well developed in China.

Nowadays, the rapid development of New Technologies of Information such as internet has a tremendous impact on people's life and environment. People now are not only using Blog and social network as a mean to share their life, but also they are using this platform to divulge and promote their diaries, articles, and life experiences. Fashion Guide, the most famous website in Taiwan, combining Blogs, social websites ,discussions forums is an eloquent example. This research is trying to find out whether Fashion Guide website has an influence on Taiwanese female purchasing behavior of cosmetics. This empirical evidence underscoring the impacts of websites such as Fashion Guide on females purchasing decision has the following outcomes: 1-Fashion Guide¡¦s members are over 80 percent and are mostly living in north of Taiwan, most of them are working for IT industries and their age range from 26 to 30 years old.2-The motivation of using the website lies on the fact that they are avoiding risks, above all the risk of getting the products they do not like.3-The members of Fashion guide find the discussion forums more trustworthy than social networks and Blogs.4-Most of members believe that Fashion Guide¡¦s website contents are more reliable than television commercials and suppliers cosmetics websites, therefore in the future marketing can make use of forums, social networks and blogs as a non-negligeable broadcasting platform.

In 2009, GOOGLE with the brand value of 100 billion U.S dollars won the first prize of BrandZ Top 100 again. Brand investigation is not only popular in western countries, but also in Taiwan now. Management Magazine has carried out the investigation on consumers¡¦ ideal brand for 24years. More and more Taiwanese enterprises are proud of being in higher ranking, it means that Taiwanese enterprises begin to understand how important brand management for their business is and they are willing to invest more resources to build a brand. Moreover, enterprises take brand portfolio to compete with others. From literature review, business model would affect the content of brand portfolio, but there¡¦s no material to explain how to affect. Therefore, the thesis focuses on the relationship of business model and brand portfolio strategy, and considers the interference of consumer behavior, besides, the feedback of brand portfolio objectives is also concluded. The method is case study, and Shiseido, LEXUS and AGV are the subjects. After collecting and analyzing primary data from the interviews and secondary data, the results are: (1) Business model would affect the content of brand portfolio strategy directly. (2) The roles of brand portfolio strategy would affect the two elements of business model which are ¡§revenue resources¡¨ and ¡§sustainability ¡§. (3) Involvement would adjust the relationship of business model and brand portfolio strategy. (4) Accomplishment of brand portfolio objectives would benefit the two elements of business model which are ¡§capabilities¡¨ and ¡§scope¡¨.

The aim of the work titled ?Irrationality in shopping behavior" was to realize several experiments aimed to confirm the irrationality in the shopping behavior and then make cross-cultural comparisons. To allow the comparison of results, were selected experiments already performed by Dan Ariely with American students. During the works were progressively evaluated predetermined hypotheses.

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ABSTRACT Regional Wine Reputation: How It Influences Trade and Consumer Purchasing Behavior Joseph Bernard Ostrander What are wine trade buyers and wine consumers willing to pay for a bottle of wine based on the reputation of the grape growing region apart from existing corporate branding reputation, variety popularity, or accolades from industry periodicals and celebrity wine critics? Results from a previous study discovered how attitudes about place-of-origin influenced consumer perceptions regarding the quality associated with the wines from that region. Related research also looked at how wine prices depended on the quality associated with a wine region’s reputation when linked to older, and better known wine regions from different countries. The purpose of this research was to examine the attitudes of wine trade buyers and wine consumers to determine how much of an influence American Viticulture Areas (AVAs) have on their purchasing decisions. A trade survey was conducted during November and December 2014 and sent via email to 1,778 wine trade contacts that were provided by a well-known winery in San Luis Obispo County. Final responses numbered 152 (8.5%) from trade businesses located in the U.S. The majority of participants were from Florida (24%) and California (22%), with 71% being on-premise sales channels while 29% were retail off-premise outlets. Respondents to the trade survey were asked to rank eight different desirability factors about the wines they selected for resale. The two most desirable features indicated were: 1) Quality product; and 2) Reputation of wine region. However, the choice of wine From a well-known AVA, was only a somewhat to very desirable trait. This could suggest that the wine trade is either unaware or unsure of what an AVA is. Of the 152 wine trade respondents that were asked how often they make a decision to purchase one wine versus another based on where it was produced, 43% indicated they always, or very often do so. Moreover, 81% of the trade respondents indicated that a wine’s place-of-origin did influence their purchasing decision at least somewhat often. A related survey involving 302 wine consumers was conducted in San Luis Obispo County during October 2014 and February 2015. Responses were collected outside selected grocery stores using the personal interview method. The survey demographics of those consumers that participated in the study were similar to the MRI+ statistics of domestic wine consumers, although there was a higher proportion of younger respondents in the current sample. Wine consumers were also asked to rate six different features by desirability when making a decision to purchase wine. The two most desirable features indicated by respondents were: 1) Good value for quality; and 2) Varietal. However, wine selected From a respected region, was considered only a somewhat desirable trait. These findings were not surprising since 16% of the total consumers also indicated they did not know the place-of-origin of the wines they purchased. Likewise, 60% of consumers always, or very often Read the label to learn where the wine was produced, while only 38% indicated they always, or very often Make a decision to purchase one wine versus another based on where the wine was produced. Results suggest that for the typical wine consumer the grape growing region is not an important factor when making a purchasing decision. Conversely, wine trade decision makers do consider a wine’s place-of-origin an important factor when they select wines for their restaurants, wine bar menus, and outlet shelves. Consequently, wine regions should prioritize efforts toward educating the wine trade by highlighting the quality of their area’s winegrowing practices.

This study examines into how tourists in Sweden engage in sustainable tourism by analysing the impact of personal norms and environmental knowledge on their purchasing decisions, with an emphasis on eco-friendly options for accommodation. The goal of the study is to ascertain how much sustainable tourism practices are considered by visitors in Sweden when making vacation choices. To do this, a survey was given to visitors (both domestic and international) to Sweden, and statistical analysis was done on the data gathered. The study's conclusions show a strong relationship between individual norms, environmental knowledge, and environmentally conscious purchasing practices among Swedish travelers. This shows that more environmentally conscious travelers are more likely to choose sustainable travel options, especially when it comes to choosing eco-friendly lodging. Policymakers, stakeholders in the tourist sector, and marketers wanting to promote sustainable tourism practices in Sweden can all benefit from the knowledge provided by these insights. The development of tailored measures to promote eco-conscious tourism behaviors among visitors to this Scandinavian destination can be aided by an understanding of the interaction between personal norms and environmental awareness.

Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. Customers and retailers are also contending with the complications of adapting to these developments, which have been compounded by the global COVID-19 outbreak. The Internet retail sector, in particular, has seen significant development, which has surprised many. As a result of the digital revolution, online customers' preferences are changing, as they seek fulfillment amid a variety of available possibilities. The changing environment of customer behavior has been a key focus, formed in part by the distinct patterns that have emerged in reaction to COVID-19. This study seeks to shed light on how the retail phenomenon of COVID-19 has impacted customer purchasing behaviors, with the goal of discovering and validating unique insights that may affect decision-making, particularly among millennials in Sweden and China. In the beginning stages of this investigation, a comprehensive approach integrating qualitative and quantitative approaches was used to attain this goal. The study used a sequential exploratory design with two data gathering gathering periods. Our conclusions were guided by empirical data gathered through focus group meetings and replies to a web-based survey. Two key discoveries have given rise to a novel hypothesis, showing that customers in both Sweden and China enjoyed large benefits from online purchasing. Furthermore, the research has shown previously unknown and unanticipated ways in which COVID-19 continues to influence client purchasing behavior. This exploratory and constructive research seeks to enhance our understanding of these transitions, ultimately providing useful insights into the emerging retail scene in a post-pandemic world.