Med denna studie har jag undersökt hur ett antal individer uppfattar symboler. Jag har närmre undersökt hur symboler kan användas för att kommunicera i det vardagliga sociala livet och vad detta tillför individerna. Syftet med detta var att dels utifrån nya exempel utöka befintlig information om och förståelse för hur individer använder symboler i sitt vardagliga liv. Syftet var även att få vetskap om hur Rörstrand och individerna kommunicerar symbolernas representation utifrån gemensamt kulturellt kapital och berättande. Detta har möjliggjorts genom semistrukturerade intervjuer som metod. Sex personer intervjuades samt Rörstrands Product and Marketing Manager Eva Tiedman. Intervjuerna och materialet har utformats och analyserats med hjälp av en teoretisk ram bestående av symbolisk interaktionism, storytelling, representation, nostalgi och retro. Studien resulterade i att Rörstrands kommunikation nått intervjupersonerna och att den breddat representationen av symbolerna men utan att mottagarna tydligt noterat detta då kommunikationen härrör från gemensamt kulturellt kapital. Detta resulterar i att producent och mottagare tillsammans kommunicerar produkternas representation och funktion. Studien bekräftar även att Rörstrands vision om vad produkterna tillför individer överensstämmer med intervjupersonernas upplevelser. Intervjupersonerna använder symbolerna för att kommunicera med sin omgivning i det vardagliga livet beroende på gemensamma representationer. Symbolerna ger upphov till positiva nostalgiska känslor, används för att bygga upp en scen på vilken man kan spela upp sin självbild och identitet samt skapar och upprätthåller sociala relationer.

This master thesis explores the image of Japan in the artistic creations during Japonism in Sweden. Japan and Sweden first started trading in 1868 and knowledge about Japan in Sweden were limited at best. With the emergence of the Western art movement known as Japonism, ranging from 1858 to 1914, fascination for the unknown country grew in Europe. As the art movement Japonism became the first era of interest of Japan in Sweden, the portrayal and subsequent image of the country that emerged during this time is of interest to examine, as to better understand how Japan was imagined by Sweden. Herein, this study aims to analyse the portrayal of Japan in artworks from Swedish artists during Japonism in order to examine what components and ideas composed the image of Japan conveyed during Japonism. A collection of visual artworks depicting Japanese elements, based on Japonism associated artists and creators, have been collected using digital archives and databases to assess what is depicted and how by the creators. Japanese elements, such as objects, clothes, people and landscapes were subsequently analysed using a visual analysis based on researcher Jules David Prown’s three-step method of analysing historical objects. Using the concept of the image, as defined by scholar Torsten Burgman, as the basis of the analysis the depictions of Japanese elements are examined and categorised into several larger and smaller components. The examination is conducted within a framework of ethnocentrism and orientalism to contextualise the image of Japan with the thought structures in 19th century Sweden, as the creators portrayed Japan from both a Swedish and Western Eurocentric colonial perspective. As the source material is artistic depictions, an additional aesthetic framework was applied to contextualise the image of Japan with its artistic medium. Four major image components were found in the material: Japan presented as a commodity; Japanese things as something feminine; Japan as something faraway and exotic, contrasting the West; and Japan as a reference or commentary on the ongoing Japonism movement. The image of Japan found in these depictions of Swedish Japonism was a Eurocentric and ethnocentric understanding of the country. Japan and Japanese things, were imagined as something exotic and beautiful, and usually conveyed as exotic commercial flair for Western women.