Thesis (M.S.)--Boston University

No description available.

Call number: LD2668 .T4 1986 B42 / Master of Science / Psychological Sciences

Call number: LD2668 .T4 1956 H87 / Master of Science

In South Africa, community radio is a growing phenomenon and over 100 radio stations have been licensed since the establishment of the Independent Broadcasting Authority. Ever since their emergence, their number has been growing dramatically and they have managed to attract 10% of the radio listenership in the country (NCRF charter). The proliferation and increasing demand for community radio broadcasting in South Africa and elsewhere demonstrates their significance and contribution to the socio-economic and cultural development of society in general, and to communities in particular. Nonetheless, despite their substantial contribution, communjty radios face challenges, especially with regard to resources and finance. As non-profit making institutions, they are funded by donors and subscribers and thus often suffer due to lack of reliable financial resources. The South African National Community Radio Forum (NCRF) states the decline of donor support as the main bottleneck to the proper functioning of community radio stations in the country (NCRF: July 2002). Thus, as with other commercial and public broadcasting stations, community radios in South Africa are expected to incorporate advertising as a source of income to cover some of their expenses without becoming dominated by profit motives. This study takes Radio Maritzburg in KwaZulu-Natal as a case study and attempts to explore the main financial sources of the station and its management. As its main. objective, the research in particular assesses the contribution of advertising as a financial source to the radio station and the way the station attracts advertisements without jeopardizing its mandate. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2004.

No description available.

No description available.

Thesis (M.S.)--Rochester Institute of Technology, 2007. / Typescript. Appendix A: Percent change in spending by industry ; Appendix B: List of top 30 advertisers by medium. Includes bibliographical references (leaves 48 - 51)

Family planning campaigns, using the media among other advocacy interventions, are produced and disseminated by both government and nongovernment organizations in Malawi, with an aim of reducing fertility and promotion of reproductive health. This qualitative audience study looks specifically at the reception by rural men of radio broadcast Public Service Announcements produced by the NGO, Banja La Mtsogolo, a leading provider of family planning services and products based in Blantyre. The aim of the study is to understand how the appropriation of these messages relates to traditional concepts of gender, masculinity and kinship within an area that has not been spared the influences, values and accoutrements of modernity. Underpinned by Hall’s encoding and decoding model, the study reveals that at most men make an oppositional reading of the texts based on their lived and shared cultural experiences. The results show that while people understand and appreciate the importance of family planning, cultural and traditional influences play a major role in how these messages are appropriated by and incorporated into the everyday lives of their listeners. Given the above understandings, the research asks what are the implications for the success of family-planning media campaigns by government and other non-governmental organisations such as Banja La Mtsogolo

v anglickém jazyce Abstract The theoretical part of the dissertation thesis dealing with the "Phonetics of Advertising in terms of Perception Assessment" studies literature sources focusing on spoken utterances, namely on language elements of various Czech pronunciation styles and characterizes both radio as a medium and basic principles of the theory and practical aspects of radio advertising. It outlines the grounds for description of phonetic aspects at both segmental and suprasegmental level. It provides basic features describing phonetic characteristics of the Czech language in light of its orthoepic standard. Based on the results of a quantitative survey and namely the perception tests, the goal of the paper is to show potential applicability of phonetics in marketing communications, specifically concerning the variability of the verbal part of commercials reflecting different products and target consumer groups, i.e. to show the potential the Czech language is offering at present and ways of making the most of this potential in radio advertising.