The 1980s and 1990s saw two major changes in the political economy of the media and the world economy at large: technological advancement and transfer and privatisation. There were significant shifts in media industries: newspapers, broadcasting, cinema and telecommunications when governments begun re-regulating their air waves so as to permit private satellite transmission via both encryption and free-to-air, in addition to public service and private channels. In most societies where these changes have taken place, public service broadcasting has been threatened by the rapid rise of commercial institutions, resulting in stiff competition for audiences. This study set out to determine the extent to which commercialisation, in the era of liberalisation and commercialisation of media services in Uganda, has affected Radio Uganda’s programming. Using a combination of qualitative and quantitative methods of investigation, I have established that while Radio Uganda still maintains certain public service principles and values, programming policy has increasingly been changed by commercial considerations. This is shown by the recent rise of commercial programmes and a fall in education and developmental programmes. Limitations of finance and other resources have compromised the roles and character of public service radio programming. The majority of programmes currently on Radio Uganda are evidently geared to attract advertisers rather than serve the public interest. The study recommends, among other measures, that the licence fee be developed as a source of revenue for Radio Uganda. Secondly, government should inject more funding into public service broadcasting institutions to supplement other sources of income, before granting them autonomy. Thirdly, while advertising and sponsorship brings in a considerable amount of revenue, it should not take a central place that undermines the listener’s interest in radio programming. The Broadcasting Council should therefore map out solid policies that will systematically guide Radio Uganda in its programming in the new order.

The thesis, Indigenous language programming and citizen participation in Ugandan broadcasting: an exploratory study constitutes an analysis of the significance of policy on indigenous language programming in Uganda's broadcast media. The thesis is conceived broadly within a critical studies' framework. It emphasizes the role of the broadcast media in the public sphere, as well as policy on linguistic diversity in making the public sphere more accessible to the majority of Ugandans. Fundamental assumptions of the thesis are the following: * The imperatives of the market are in tension with the need to preserve a significant amount of indigenous language broadcasting in Uganda's broadcast media for purposes of diversity; * This tension can be discerned in the political-economic environment within which the broadcast media in Uganda have evolved and operate as well as in public debate on indigenous language programming in the broadcast media; * The current state of the media's structure, operation and regulation have their roots in Uganda's political history; and * Policy on the indigenous languages has a bearing on Ugandans' capacity to participate meaningfully in the democratic process via the broadcast media. The thesis documents key social, political and economic factors surrounding policy on indigenous language broadcasting in Uganda using interviews, an analysis of Uganda's political history as well as key legal documents related to diversity and participation. It documents public debate on the significance of language policy for the participation of Ugandans in the democratic process through the broadcast media and examines how changes in the structure and operation of Uganda's broadcast media, especially since the liberalisation of the airwaves in the early 1990s, are perceived by Ugandans to have affected their participation in the democratic process through the media. Finally the thesis makes recommendations for future communication policy with regards to the role of language in enhancing diversity and participation. / Communication Science / D.Litt. et Phil. (Communication)

This study is a comparative examination of approaches to talk radio as a genre on three Ugandan radio stations. The aim is to draw conclusions, from observations made about these stations, about the potential of talk radio to encourage public debate around social issues and improve democratic participation despite pertinent challenges in Uganda. The study first outlines a theoretical framework, which is informed by Habermas's theory of the media as a 'public sphere'. This framework is applied to an exploration of traditions of talk radio that have emerged globally in order to assess the potential of these traditions to play a role in contributing to the establishment of such a 'public sphere'. The study then goes on to discuss the historical development of radio in Uganda and the establishment of the current broadcast landscape. The focus is on the way in which this history has been defined by a struggle around public expression, in which government has repeatedly sought ways to control media as a vehicle for public expression. It is proposed that Ugandan talk radio has the potential to play an important role in ensuring broad participation in public expression. It is against this background that the study then describes and analyses the development of the talk genre at three Ugandan radio stations (each one an example of, respectively, a commercial, community and public service station). It is explained that staff on all three stations emphasise the importance of talk radio in encouraging participation, by their audiences, in the public debate of social and political issues. It is argued that, because of limitations that exist within these stations, none of the talk show teams fully realize the potential of the genre for participation in such debate. The picture that emerges is one of unequal access, with those sections of radio audiences in positions of privilege being further empowered, while those on the margins remain excluded from public discussion. The study finally recommends ways to improve public participation on Ugandan talk radio, noting the need to review government support, the problems of organizational culture within the stations, the need for more guidelines on practical arrangements around talk show production and the question of contradictions that exist at policy level.

The thesis, Indigenous language programming and citizen participation in Ugandan broadcasting: an exploratory study constitutes an analysis of the significance of policy on indigenous language programming in Uganda's broadcast media. The thesis is conceived broadly within a critical studies' framework. It emphasizes the role of the broadcast media in the public sphere, as well as policy on linguistic diversity in making the public sphere more accessible to the majority of Ugandans. Fundamental assumptions of the thesis are the following: * The imperatives of the market are in tension with the need to preserve a significant amount of indigenous language broadcasting in Uganda's broadcast media for purposes of diversity; * This tension can be discerned in the political-economic environment within which the broadcast media in Uganda have evolved and operate as well as in public debate on indigenous language programming in the broadcast media; * The current state of the media's structure, operation and regulation have their roots in Uganda's political history; and * Policy on the indigenous languages has a bearing on Ugandans' capacity to participate meaningfully in the democratic process via the broadcast media. The thesis documents key social, political and economic factors surrounding policy on indigenous language broadcasting in Uganda using interviews, an analysis of Uganda's political history as well as key legal documents related to diversity and participation. It documents public debate on the significance of language policy for the participation of Ugandans in the democratic process through the broadcast media and examines how changes in the structure and operation of Uganda's broadcast media, especially since the liberalisation of the airwaves in the early 1990s, are perceived by Ugandans to have affected their participation in the democratic process through the media. Finally the thesis makes recommendations for future communication policy with regards to the role of language in enhancing diversity and participation. / Communication Science / D.Litt. et Phil. (Communication)

This study analyses Uganda’s 2004 Broadcast Policy in light of the WSIS principles in order to establish whether the policy enables radio to build an inclusive and people-centred Information Society, and if so, in what ways it does this. The study specifically focuses on radio, which it views as the dominant medium in Uganda, and therefore the medium with the greatest potential to build a sustainable Information Society in the country. The study is informed by media policy theories as well as Information Society theories. It is argued that although most definitions of the Information Society consider the newer ICTs, especially the Internet, as the key drivers in the Information Society, most developing countries like Uganda are far from reaching the desired level of computer and Internet access as proposed by some Information Society theorists. Instead, most people in Uganda rely heavily on older ICTs, especially radio, for information about key issues in their daily lives. Inevitably, radio ends up being a key player in building the Information Society in these countries. The study, therefore, finds most of the common Information Society theories lacking and adopts the WSIS definition, which is more relevant to Uganda’s situation. This study also maintains that if radio is to be a key player in building an inclusive and people-centred Information Society in Uganda, the 2004 Broadcast Policy has to create that enabling environment, by, for example, promoting public service radio through local content programming, and diversifying radio ownership. The data for this study was obtained using the qualitative research approach, and specifically the research tools of document analysis and individual in-depth interviews. The findings indicate that the policy’s emphasis is on building a broadcast sector that addresses the public’s interests through local content programming and provision of diversified media services. However, the study also found that the policy is vague on some very crucial aspects, which would benefit the public, namely, local content quotas and the independence of the public service broadcaster.