I verbala minnestester brukar friska individer komma ihåg flera ord från början och från slutet av ordlistan (primacy- och recency-effekt) än från mitten av den. Detta fenomen kallas för seriepositionseffekt. Recency-effekten anses bero på arbetsminnet, medan episodiska minnet ansvarar för primacy-effekten. Svårigheter med episodiska minnet är ofta det första symtomet vid begynnande Alzheimers sjukdom. Femtiosju testprotokoll av Rey AVLT varav en tredjedel kom från patienter med Alzheimers sjukdom, en tredjedel från personer med diagnosen lindrig kognitiv störning och en tredjedel från friska kontrollpersoner, undersöktes med flera poängsättningsmetoder baserade på seriepositionseffekten, för att se om någon metod skapade tydligare skillnader mellan diagnosgrupperna än den sedvanliga poängsättningen. Resultatet av alternativa poängsättningsmetoder skilde sig överlag mindre än förväntat från den sedvanliga poängsättningen. Enbart primacy gav tydligt sämre resultat, medan metoder som ger poäng för alla ord förutom recency gav i vissa fall något bättre resultat än den sedvanliga poängsättningen.

Previous research has documented the prevalent effects of message order on message persuasiveness. Based on the Belief Updating Model (Hogarth and Einhorn, 1992), response mode has been found as one moderator of primacy versus recency effects. The present study considers additionally the role of culture as a moderator. Because internalized cultural values and norms affect how messages are processed and interpreted, we propose that cultural differences in cognitive processing styles will impact whether primacy or recency effects are stronger under different message order conditions in for Easterners and Westerners. Results from the current work offer evidence that both culture and cognitive style (holistic versus analytical thinking) serve as moderators to explain message order effects. Results replicate prior studies showing a primacy effect with End of Sequence response mode and a recency effect with Step-by-Step response mode. Further, we found that Easterners were more influenced by the primacy effect when compared to Westerners. However, the effect of primacy was attenuated by response mode. Westerners were equally influenced by both primacy and recency effects.

国立情報学研究所で電子化したコンテンツを使用している。

Människor lämnar alla efter sig ett miljöavtryck när man inhandlar matvaror. Hur stort miljöavtryck man upplever att man lämnar efter sig är dock inte alltid korrekt. Syftet med studien var att undersöka om upplevelsen av en köprundas miljöavtryck påverkas särskilt av huruvida köprundan inleds med ett miljövänligt val eller avslutas med ett miljövänligt val. Detta för att få en bredare förståelse om kognitiva mekanismer som ligger till grund för miljörelaterat beteende. I denna kvantitativa studie så studerades psykologin i människors upplevelse av miljöpåverkan genom att undersöka hur miljömärkning påverkar upplevelsen av miljöavtryck från konsumentval. Studien undersökte ifall miljömärkta varor har större effekt på denna upplevelse om de märkta varorna inhandlas i början eller i slutet i en sekvens av inköp. Detta utfördes genom ett digitalt test som 32 deltagare (17 kvinnor, 15 män) vars ålder var mellan 22 och 63 år (M=32,31 år, SD=10,92) fick delta i och skattade sin miljöpåverkan som deltagarna tror att varorna hade under den fiktiva köprundan. Genom att undersöka ifall ordningen från första eller sista miljövalet har betydelse så får man en primacy eller en recency effekt. Denna studie indikerar på att under en köprunda när den avslutas med ett miljövänligt val så kommer människor uppleva att ens köprunda har lägre miljöavtryck i sin helhet. Studien visar alltså på en recency effekt samt duration neglect, däremot ingen primacy effekt. / Every single person who buys food products leave an environmental footprint. How big of an environmental footprint you feel you leave behind is not always accurate. The purpose of the study was to examine whether the experience of a shopping round's environmental footprint is particularly affected by whether the shopping round begins with an environmentally friendly choice or ends with an environmentally friendly choice. This is to gain a broader understanding of cognitive mechanisms which are the basis of environmental behaviour. In this quantitative study, the psychology of people's experience of environmental impact were studied by examining how environmental labelling affects the experience of environmental footprint from consumer choices. The study examines whether eco-labelled goods have a greater effect on this experience if the labelled goods are purchased at the beginning or at the end of a sequence of purchases. This is done through a digital test that 32 participants (17 women, 15 men) aged between 22 and 63 years (M=32,31 år, SD=10,92) can take part in where they estimate their environmental impact that the participants think the goods have had during the fictitious shopping round. By checking the order, if the first or last choice is important, you get a primacy or a recency effect. This study indicates that during a shopping spree when it ends with an environmentally friendly choice, people will experience that one's shopping spree has a lower environmental footprint as a whole. The study thus shows a recency effect and a duration neglect, but no primacy effect.

The theoretical part deals with issues of dementia, memory, primacy effect, recency effect, and the Auditory-Verbal Learning Test. The empirical part consists of quantitative research. The research sample consists of patients with dementia who were tested for their performance in the Auditory-Verbal Learning Test in which I focused on the primacy and recency effects. The aim was to determine the differences between the primacy and recency effects among different groups of patients, as well as to detect the presence or absence of a primacy or recency effect in various populations. This study tries to describe a potential tool that focuses on how individuals with dementia remember new informations. This tool can serve to understand how people diagnosed with memory disorders of different etiology remember new infomation. Key words: Dementia, Alzheimer's Disease, vascular dementia, frontotemporal dementia, Auditory-Verbal Learning Test , primacy effect, recency effect

"Recommender systems are being widely applied in many E-commerce sites to suggest products, services, and information items to potential users. Collabora-tive filtering systems, the most successful recommender system technology to date, help people make choices based on the opinions of other people. While collaborative filtering systems have been a substantial success, there are sev-eral problems that researchers and commercial applications have identified: the early rater problem, the sparsity problem, and the large scale problem. Moreover, existing collaborative filtering systems do not consider data re-cency. For this reason, if a user's preferences have changed over time, the sys-tems might not recognize it quickly. This thesis studies how to apply data re-cency to collaborative filtering systems to get more predictive accuracy. We define the data recency problem as the negative impact of old data on the pre-dictive accuracy of collaborative filtering systems. In order to mitigate this shortcoming, the combinations of time-based forgetting mechanisms, pruning and non-pruning strategies and linear and kernel functions, are utilized to ap-ply weights. A clustering technique is employed to detect the user's changing preferences. We apply our research approach to the DeliBook dataset. The goal of our experiments is to show that our algorithm that incorporates tempo-ral factors provides better recommendations than existing methods."

Denna c-uppsats undersöker korttidsminnets kapacitet hos enspråkiga och flerspråkiga ungdomar. Studiens syfte är att undersöka om det finns en skillnad i korttidsminnet mellan enspråkiga och flerspråkiga. Denna c-uppsats är en kvantitativ studie som använder ett minnestest som datainsamlingsmetod vilket utgår från free recall metoden. Studien undersöker även om det finns en primacy och recency effekt hos enspråkiga och flerspråkiga. Data analyseras genom sammanställningar i form av olika tabeller och diagram. Resultatet visar en skillnad mellan enspråkiga och flerspråkigas minneskapacitet där flerspråkiga lagrar fler ord i korttidsminnet än enspråkiga. Det framkommer även att det inte finns en skillnad på primacy och recency effekt mellan enspråkiga och flerspråkiga, men även att false memory effekt kan uppstå. Resultaten diskuterats med hänsyn till språkfärdighetens påverkan, primacy och recency effektens koppling till korttidsminnet och det semantiska fältets påverkan på false memory effekt. Diskussionen tar även upp demensstudiers relevans till denna studies resultat, där positiva kognitiva effekter går att identifiera i korttidsminnet redan hos ungdomar.

This research is important because it has identified a gap in the existing knowledge base. A term is therefore coined to label a computer-based test mode effect, the so-called Item Randomisation Effect, discussed in detail in this thesis. Item Randomisation Effect is a test mode effect occurring in computer-based testing contexts, especially noticeable in test-takers that may be susceptible to test anxiety. The practise of randomising multiple choice items in computer-based test venues is commonplace, mainly as a deterrent for cheating. Previous research attempted to determine the degree of equivalence across testing modalities of any test. The need was to ensure test-takers in paper-based tests would not have an advantage/disadvantage over test-takers given the same test in a computer-based mode. Such studies have a nomothetic perspective. This research contrasts with those earlier studies in that it has an ideographic perspective because it is concerned with the performance of individuals taking any test in the computer-based modality. This subtle difference in perspective may account for the apparent gap in the existing educational research literature. Evidence of Item Randomisation Effect was found in this study but further research into this test mode effect is necessary. / Dissertation (MEd (Computer-Integrated Education))--University of Pretoria, 2008. / Curriculum Studies / unrestricted

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The study reported in this thesis investigates the source language of lexical transfer in multilingual learners using a mixed methods approach. Previous research has shown that the source language of crosslinguistic influence can be related to factors such as proficiency, recency/exposure, psychotypology, the L2 status, and item-specific transferability. The present study employed a mixed methods approach in order to best serve the particularities of each of the five factors under investigation. Multinomial logistic regression was emloyed to test the predictive power of the first four factors, thereby addressing the issue of confounding variables found in previous studies. A more exploratory qualitative analysis was used to investigate item-specific transferability due to the lack of prior empirical studies focusing on this aspect. Both oral and written data were collected, offering an analysis of modal differences in direct comparison. The results show a significant effect of proficiency and exposure, but inconsistent patterns for psychotypology. Most importantly, in this study of lexical transfer, a significant L1 status effect was found, rather than an L2 status effect. In addition, the statistical model predicted the source language of transfer better in the spoken than in the written mode. Finally, learners were found to assess, as well as actively improve, an item’s transferability in relation to target language norms and constraints. All of these findings contribute to our understanding of lexical organization, activation, and access in the multilingual mind.