The primary aim of this thesis is to apply chaos theory to consumer behaviour research. Chaos theory is essentially a theory of time series. The specific focus is product choice consumption behaviour. The conceptual basis for the work is taken from a theory thus far developed entirely outwith the topic focus of consumer research and marketing. The concepts and methods developed by chaos theorists in the natural sciences and some social and behavioural sciences are synthesised with concepts and methods from consumer research. The objective is to both shed light on the consumption process and explore the potential of chaos theory in this field. Ultimately the work attempts to address the question of whether consumer behaviour can be 'chaotic' as described by chaos theory.In order to facilitate these objectives a diary study was conducted using sixty respondents. They were required to record their consumption of branded products for a period of three months. Five product categories were used with informants recording consumption of only one product type (twelve informants in each group). The product groups were as follows: soft drinks; savoury snacks; beer; chocolate snacks and packaged yoghurts and desserts. The data was coded and analysed by methods selected prior to data capture: weighted time series, spectral analysis and phase space analysis. One of the principal findings of the research was that distinctive forms of behaviour were identifiable within the data set as a whole from which a five-fold typology is proposed. However the complexity and individuality of the forms was marked despite this apparent typology. The spectral analysis shows little evidence of regular or periodic patterned behaviour; the series are essentially aperiodic. The phase space analysis reinforces and enhances the analysis of the weighted time series and suggests the series tend more towards chaos than ordered behaviour. The series obey certain 'rules' (i.e. they are 'randomised' but not random) consistent with the existence of determnistic chaos. Moreover they appear globally stable and locally unstable. These findings have a number of implications for various areas of consumer research (e.g. varety seeking, loyalty and other aspects of consumption) and successfully extend the application of chaos theory to another area of human behaviour research.

This thesis called Communication and motivation climate in a selected organization is intended to analyze a system of communication and creation of an in-house motivation climate in a selected organization and to provide a draft of changes for improving management in this area. For practical part of the thesis, I have chosen STROS - Sedlčanské strojírny, a. s. company that specializes in design and production of building lifts and of their components. A questionnaire research among production department employees has been a part of the analysis.

This diploma thesis focuses on the motivation system in a selected company. In the theoretical part, main terms will be explained which are related to this issues. The practical part is focused on the description of company and analysis of the current motivational programme. In the last part of thesis are describes proposals for improving the motivational programme.

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In diesem Beitrag werden eine videographierte Musikstunde und Interviews, die mit den Schülerinnen und Schülern sowie mit der Lehrerin über die Stunde geführt wurden, in Beziehung gesetzt zu einem Modell „Dimensionen von Unterrichtsqualität“. In diesem Modell, das im Rahmen der TIMSS-Video-Studie entwickelt wurde, wird zwischen Angebot, Nutzung und Wirkung von Unterricht unterschieden. Deshalb wird das Lernangebot der videographierten Stunde mit Hilfe von Unterrichtsbeobachtung und von Äußerungen der Lehrerin erschlossen; Nutzung und Wirkung dieses Angebots werden durch eine Analyse der Schülerinterviews rekonstruiert. Im Ergebnis klaffen Angebot und Nutzung auseinander; Leistung, Verständnis und Motivation als erwünschte Wirkungen von Unterricht haben sich nicht in wünschenswertem Umfang eingestellt. In den Äußerungen der Schülerinnen und Schüler offenbart sich eine enge Verbindung zwischen der Angemessenheit des Anforderungsniveaus, ihrem Lernen und ihrer Motivation. / This article relates a videotaped lesson of general music education to a model of teaching quality that was developed within the TIMSS Video Study. The model differentiates between teaching offers, the way students make use of them and students’ learning outcomes. The teaching offer is made accessible not only by video analysis but also by evaluating a teacher interview. Student interviews allow the reconstruction of both students’ usage and outcomes. The results reveal a big difference between the learning offers on the one hand and the students’ usage of those on the other hand. Achievement, comprehension and motivation were not accomplished as desired. The student interviews show a correlation between an adequate level of requirements, the learning process and motivation.