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Firms form marketing and technology alliances to access other firms’ resources, and these alliances act as signals to investors. Investors use these signals to adjust expectations about new venture performance prospects, but our understanding of investor responses is incomplete because limited research examines them as a function of factors other than the alliance announcements. To better understand alliances as signals, we must incorporate factors influencing the resources alliances make available. Thus, my research question is as follows: To what extent do partner firm, focal firm, and alliance characteristics provide signals to investors about the resources alliances make accessible? My theory integrates signaling theory and resource-based theory on strategic alliances, and an event study is used to analyze investor responses to alliances formed by high technology new ventures recently having undergone initial public offerings. The findings provide evidence both in support and in contradiction to signaling theory and resource-based theory on strategic alliances. For example, signaling theory logic suggests both that the visibility and prestige of large partners and that the uncertainty associated with small and young firms enhance the strength of signals associated with alliance announcements. In this study, there is no support for the former hypotheses and limited support for the latter. Moreover, although both perspectives suggest that the new venture’s alliance experience increases investor responses, such effects were not found. There was some evidence to support the signaling theory argument that signal consistency strengthens responses. Specifically, investors respond favorably to marketing alliances when the new ventures’ alliance partners have strong commercial resources (many new products per year). There is also evidence that investors respond to the possibility of resource complementarity, contingent on which firm has the resources that complement the alliance. For instance, investors value marketing alliances when new ventures have strong R&D resources. In technology alliances, investors may respond more favorably when new ventures have strong commercial resources (high advertising intensity), but may respond negatively when partners have such resources. In sum, this study provides some support for signaling theory and resource-based theory on strategic alliances, but also provides null results that are inconsistent with either.

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Abstract The tourism industry is currently a well emphasized ¡§industry without chimney¡¨ for all countries around the world. It has significant benefit for the creation of job opportunity and foreign exchange. Since Taitung county is a late developed and ¡§tourism-orientated¡¨ area. For the investigation of the tourism policy, the local government can neither change the unfriendly environment nor avoid its influence. It is, therefore, very important for the best usage of the existing resources and conditions. This study, from the point of view of ¡§resource-based theory¡¨, will investigate the appropriate suggestions for the reference of local government. This research focus mainly on the following topics: (1) the feedback of tourism strategy for the existing plan of Taitung county. (2) the study of tourism resource for Taitung county. (3) the tourism strategy for the utilization of the existing resource of Taitung county. This study found that Taitung area has its diversity in ¡§naturalness¡¨ and ¡§humanity¡¨ with high heterogeneity and incomplete resource movement ability. Taitung local government should make up the shortage of planning, managing, interpreting, and marketing personal. For the lacking of marketing ability, Taitung can¡¦t set up its image while comparing with the neighboring area like Pingtung and Hualien counties. This will make Taitung a pass-through touring point that is a fatal condition for tourism development. If area cooperation, by inter-government or government-civilian, can be built successfully, the competitive advantage can be created through win-win opportunity. Based on the above findings, this study suggest Taitung government the following issues: (1) the resource advantage of competition should maintain. (2) the influence of human resource on competition should be emphasized. (3) the optimization of public interest through the idea of comparative benefit. (4) the dynamic strategy planning is needed.

Abstract The intellectual assets underpinning the modern knowledge economy are not normally associated with activities in the primary sector. This raises the question whether resourcebased developing countries are eternally relegated to the Also-Runs in global competition or at least whether they need to disassociate themselves from their economic mainstay in order for catch-up to materialise. The answer to this question is of paramount importance to many developing countries, especially in Latin America and Africa. This analysis contributes to the discussion in two novel ways. The first is the focus on technological trajectories that start in or around resource-based activities and subsequently become more knowledge intensive. Hence the study shows the direct contribution resource-based activities make towards the development of a knowledge economy. The second is the attempt systematically to compare technological trajectories in Africa’s most sophisticated economy with those in three Latin American countries at different stages of development. By contrast, this study concentrates on countries from continents that are customarily lumped together in the failure category. It analyses examples of technological learning and focuses on what works (not), and why, and whether insights from a collection of case studies can inform a broader policy discussion about how best to reconcile the demands of the knowledge economy with intensive resource endowments.

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Despite growing interest in sustainable operations and supply management (SOSM) from both academics and practitioners, literature examining the area remains fragmented. This thesis presents the findings of a study investigating the influence of exogenous pressures and endogenous capability-building, independently and interactively, on sustainable operations and supply management practice adoption. Exogenous pressures, such as regulation and consumer demands, may influence the decision to adopt specific SOSM practices. For example, within the fashion industry, media exposés have heightened consumer awareness of unethical practices creating pressure for fashion retailers to address these concerns within their supply chains more fully. Endogenous pressures, in this case relating to capability-building, may also influence the SOSM practices that organisations choose to adopt, such as the implementation of recycling strategies or energy efficiency initiatives which can reduce both the cost and environmental impact of the focal organisation.

Nowadays, most of the TV stations in Taiwan have the same acts, which are involving in online business, but different in scopes. Some of them are running all kinds of different tasks online, such as e-commerce, ad-sells, pay per view and information offering. However, others are just providing the information offering service. According to this, we can notice that there has no identical processing procedure in the industry. Every firm has its own strategy about running business online. And it seems like the different entry strategies have play a important role in it. Thus, the study focuses on knowing how TV stations decided to run online business and formulated their entry strategies while conducting the diversification management. Within that, it also contains issues of strategic goals, business scopes and performance evaluations which will also be discussed in the study. This article uses case study approach and analyses two TV stations¡¦, Formosa Television and TVBS, diversification strategies. Combining the results and theories with secondary sources, we suggest that: (1) TV stations¡¦ Internet strategies are based on digital strategies. (2) The Internet plays a support function to the TV stations. (3) Diversification defines the scopes of the Internet business. (4) Owners¡¦ attitude. (5) Popularity decides the marketing platforms. (6) Functional resource-based view. (7) Program division decides the results of the promotion. (8) A mixing departmental performance assessment. (9) Unique performance assessment between different strategic activities.

With the changing economic structure, from the textile, food, petrochemicals, steel,to high-tech industry, capital and technical requirements are gradually increasing. With the liberalization and internationalization, market competition was intensified. The large conglomerates have strong financial, human, technical resources and capabilities, who are more competitive to face the intense environmental change. Taiwan 100 Group's asset size is 600 times than 40 years ago. As a result, large conglomerates grasp Taiwan's economic lifeline. The majority of conglomerates engaged in diversification, but which resources and capabilities can engage in what kind of diversification to deliver competitive advantage for conglomerates is an important subject. Therefore, this study chooses two long history and successful business group in Taiwan, which are Far Eastern Group and Yuen Foong Yu Group. To investigate that what kind of resources and capabilities they use to implement diversification strategies. Then escalating group¡¦s resources and further expand the scale of the groups. According to this study, the analysis showed that the Far Eastern Group and Yuen Foong Yu Group, technology, human resources, assets, industry position, industry business experience, management ability, organizational ability, are the key resources and capabilities to perform any kind of diversification strategies.