The influence of leadership engagement strategies on employee engagement affects the retail distribution industry in the form of lower productivity, decreased profitability, and reduced sustainability. In 2017, the retail distribution industry lost more than $50 billion annually due to leader's inability to develop and implement robust leadership strategies to engage employees. The purpose of this single case study was to explore the influence of leadership strategies on employee engagement used by leaders in the retail distribution industry in Florida. Transformational leadership was the conceptual framework for this study. Participants were purposefully selected because of their experience implementing leadership engagement strategies that engaged employees. Data were collected from face-to-face semistructured interviews with 8 leaders in the retail distribution industry with 2 of years leadership experience and the review of organizational documents on employee engagement and productivity. Data analysis comprised coding archival documents, reassembling journal notes, and interpreting semistructured interviews. Three themes emerged from the analysis of data: adopting a supportive leadership style, encouraging employee ownership of task, and continuous knowledge sharing. The findings of this study might contribute to social change by providing retail distribution leaders with fact-based insights that can lead to increased productivity, enhanced sustainability, and improved organizational growth, which might promote prosperity for local families and the community.

The topic of this Master's thesis is to define the product offering for start-up called Honey Hive and to describe the process supporting the product portfolio definition. Product portfolio definition is based on the theory of 4P (Marketing mix). The whole process of defining the product offering is based on 4P -- Price, Product, Promotion and Place. Each aspect brings its own view into product offering -- from defining the pricing strategy, through suppliers mix definition to the competition analysis. Honey Hive's day-to-day business is based on offering the honey and honey based products. It will be located within attractive environment of Cesky kras. Honey Hive intends to capitalize on regional tourism increase and modern trends of consuming local products.

El siguiente trabajo de investigación, se centra en la indagación y proyección de los efectos que traen las estrategias de trade marketing en el canal tradicional minorista del distrito de Villa el Salvador, específicamente en relación a la liquidez y a los efectos económicos que las mismas pueden traer a las bodegas de este distrito limeño. En primer término, se puede encontrar una definición de los aspectos más importantes del trade marketing, así como su división según sus objetivos de rentabilidad y publicitarios. Tras ello, podrá identificarse las estrategias más importantes a trabajar e investigar, las cuales se resumen a descuentos sobre precio de compra, bonificaciones de productos y rebates sobre el total de costo de abastecimiento. Finalmente, tras esta definición se procede a presentar los hallazgos dentro del campo de investigación por medio de encuestas y entevistas a profundidad a los mencionados puntos de venta. Dichos hallazgos, se contrastan con opiniones de renombrados expertos consultados en la materia; los cuales podrán orientar de forma impecable las aplicaciones de tendencias de Trade Marketing dentro del mercado tradicional peruano / The following investigation, focuses in finding and projecting the effects brought by the main strategies behind the Trade Marketing applications in the retail channel located in Villa El Salvador, district of the city of Lima. This strategies are meant to be applied in the buying process of the small retail shops located in the area, and the effects that they may bring in relation to economics. In first term, we can find the definition of the most important aspects of trade marketing, as well as their division in two clear aspects according to the main objectives of the market: Cost effectiveness and advertisement applications in the point of sales. After this, we will be able to find the most relevant strategies in order to investigate their application in the field, such as direct discounts, product bonuses and rebates over the total amount of buying. Finally, after this description and definition, the field investigation interviews and survey results are presented, the ones that will be contrasted with the opinions given by specialists in the field / Trabajo de investigación

The general purpose of the study was to determine, analyze, and evaluate the basic nature of the distribution processes involved in the marketing of antique furniture in Dallas, Texas. The study utilizes the marketing mix components as a framework for understanding the nature of the industry. Various aspects of the channels of distribution and physical distribution, the products themselves, pricing mechanisms, and the promotion methods, as well as the market itself and distribution problems, were examined. The primary data were gathered from 29 retail antiques dealers in the Dallas metropolitan area.

The digital transformation is affecting every dimension of every business while the retailindustry is no exception. The changing expectations from the customer of today set increasedrequirements on distribution. Correspondingly, it seems that distribution is an area within whichdigital technologies can have major impact for retail companies. However, there is a lack ofpractical cases that demonstrate this impact in the Swedish market. As many retailers havestarted to integrate digital tools within their supply chains, different players have achieveddifferent levels of digital maturity in their distribution.The purpose of this research is to investigate the digital maturity level of retail companies withindistribution as well as their perception of digitalization alongside its impact on distributionprocesses. The method for data gathering consisted of qualitative interviews in combinationwith a questionnaire. The collected data in combination with theoretical research was used tofulfill the research purpose.The analysis revealed the digital maturity level within distribution for ten of Sweden’s largestretailers operating in different branches. All ten case companies were categorized as eitherAdopters or Collaborators. With respect to what literature have mentioned as benefits of digitaldistribution, the analysis further revealed the benefits that case companies have gained bydigital tools. Cost efficiency, traceability, delivery accuracy, improved lead time, shelfavailability, and increased free time in stores were the major benefits gained by digital tools, asdescribed by case companies.