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21	Marketing v maloobchodě / Retail marketing PLACHÁ, Jaroslava January 2014 (has links) The theme of the thesis is retail marketing. The aim is to determine the actual market position of independent retail subject (The Store) by observation of the Store and its competition, situational and territorial analysis. There was made an analyses of means of communication which the Store uses. In the Store there was an experiment with change of location of articles realized to achieve increase of sold units. A number of recommendations which can help to improve market position of the Store have developed from the analysis and experiments.
22	Komparace strategie vybraných retailingových firem na domácím a zahraničním trhu / Comparison of strategies of chosen retailing companies on the domestic and foreign market Kukrechtová, Alena January 2010 (has links) The aim of this thesis is to define fast fashion as a trend in the contemporary retailing with a deeper focus on the Czech market. It provides an analysis and further comparison of marketing strategies and business activities of five chosen retailers (C&A, H&M, Marks&Spencer, Reserved and ZARA) who are mutual competitors on both, domestic and foreign markets. The empirical part presents information about Czech consumers and their perception of the marketing strategies that particular companies apply in the Czech Republic.
23	Exploring consumers' experiential responses and shopping intentions toward visual user-generated content in online shopping environments Cheung, Jenny January 2015 (has links) The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used in online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf and Tagg, 2012). Recent literature in the field proposes a more holistic approach towards online experiences (e.g., Pentina, Amialchuk, and Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experiences are considered to be a critical concept in consumer behaviour and marketing for understanding consumers and to create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. This study seeks to investigate online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards two visual user-generated stimulus: (1) Looks - photographs of individuals modelling their own fashion, and (2) Outfits - digital collages displaying an assortment of products centred around a theme. They are both features which have been created by community members in an online social shopping community, ASOS Fashion Finder. The context of this study was exploratory and utilised a mixed methods approach where 13 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-34, were conducted to identify and understand consumers' online experiential responses and online shopping intentions towards the two visual stimulus. Using the same sample criteria, an online survey with 555 responses was also conducted to measure and test relationships between consumers' experiential responses and shopping intentions. The results of this study provides insight to the experiential states of fashion online consumers for online retail marketing, and contributes knowledge to research literature and theory on online shopping environments and customer experiences. 658.8
24	Entwicklung eines Evolutionären Algorithmus zur Preisoptimierung für kleine und mittlere Handelsunternehmen / Development of an evolutionary algorithm for price optimization for small and medium sized enterprises Lüders, Sören Oliver 20 April 2018 (has links) No description available. 650 Evolutionärer Algorithmus Algorithmus Algorithmen Genetischer Algorithmus Preisoptimierung Preis Preismanagement Handelsmarketing Handelsmanagement Handel KMU kleine und mittlere Unternehmen Optimierung evolutionary algorithm algorithm algorithms genetic algorithm price optimization pricing price price management retail retail management retail marketing sme small and medium sized enterprises optimization Wirtschaftswissenschaften (PPN621567140)

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