There are a many types of digital media productions and in this paper, film is seen as one of them. This study focuses on who can be seen as responsible for their production – the designer for their design, the director for their film. To explore this, the paper uses a qualitative method to first explore a number of short films and then analyze the findings with the use of retrospective reflection. To do this, the paper combines mainly design theory, feminist theory and film theory. The main focus of the paper is to  use retrospective reflection to explore the responsibility of equality in short film productions. The study relies on a template, which has been developed during the process.  Overall, the paper has a focus on equality and whether or not the portrayal of men and women in film change when a woman is directing compared to when a man is. The conclusion of the paper is that the short film industry in Sweden is both more and less equal than the film industry in total, and that retrospective reflection is an effective tool to use in this kind of study.