Internet has democratized access to a wealth of information, including stock target prices (TPs) that can be easily obtained with simple online searches. Analysts compute these TPs by analysing a company’s operations, sales growth, profitability, market forecasts. However, previous research indicates that investment banks' target prices are not always accurate, underscoring the importance of critical scrutiny and independent analysis. Furthermore, a report from the Financial Supervisory Authority suggests that many investors lack the necessary experience for profitable investments, thereby increasing the risk of capital misplacement. The study analyses rookies’ reactions to target prices, particularly how behavioural biases and expert power theory influence their decision-making processes. Utilizing a qualitative research approach, the study conducts in-depth interviews with inexperienced investors to examine whether they adjust their portfolios based on recommendations or strive to perform their own analyses despite limited experience. The findings reveal that expert power theory and behavioural biases significantly affect novices when they receive information about target prices. Psychological factors may prompt rookies to follow these TPs, overlooking the associated risks, even though they are somewhat aware of the potential dangers. Overall, the study suggests that novices are still significantly influenced by behavioural finance prejudices.