Internet has democratized access to a wealth of information, including stock target prices (TPs) that can be easily obtained with simple online searches. Analysts compute these TPs by analysing a company’s operations, sales growth, profitability, market forecasts. However, previous research indicates that investment banks' target prices are not always accurate, underscoring the importance of critical scrutiny and independent analysis. Furthermore, a report from the Financial Supervisory Authority suggests that many investors lack the necessary experience for profitable investments, thereby increasing the risk of capital misplacement. The study analyses rookies’ reactions to target prices, particularly how behavioural biases and expert power theory influence their decision-making processes. Utilizing a qualitative research approach, the study conducts in-depth interviews with inexperienced investors to examine whether they adjust their portfolios based on recommendations or strive to perform their own analyses despite limited experience. The findings reveal that expert power theory and behavioural biases significantly affect novices when they receive information about target prices. Psychological factors may prompt rookies to follow these TPs, overlooking the associated risks, even though they are somewhat aware of the potential dangers. Overall, the study suggests that novices are still significantly influenced by behavioural finance prejudices.

The purpose of this study is to investigate how the introduction of the EU Taxonomy for sustainable activities will affect investors capital allocation towards green investments, and how it will impact the financial market. This master thesis has been conducted with a qualitative approach and semi-structured interviews. The interviews involved 14 financial professionals within the Nordic area, as well as one economic analyst from the European Commission in Brussels, Belgium. In addition, it includes a thorough literature study and a theoretic framework involving the Efficient Market Hypothesis (EMH). Based upon the findings, this research shows that the EU taxonomy will be an adequate tool in order to facilitate the process of shifting capital towards sustainable investments. However, the allocation of capital may be delayed at first, but is expected to achieve a capital reallocation towards green investments in the long term. Challenges identified include the balance between risk adjusted profits and making a transition to attract capital. Both investors and listed companies will face the challenge of choosing the best strategy to attract more capital than their peers. All investors participating in this research expect to see increasing stock prices of listed taxonomy aligned companies in the near future. This short-term increase in stock prices could be derived from the demand of early movers of the green investments. Investors are expected to invest in taxonomy aligned. The research defines that financial regulations are regarded as complex information and therefore not regarded as information available to all investors, the Efficient Market Hypothesis could not be confirmed for complex information. Future research could explore how other market participants outside of the EU could be affected by the implementation of the EU Taxonomy. For future research it could also be interesting and of great use to conduct research based on the variables, risk and profit in combination with a reallocation of capital towards green investments. / Syftet med denna studie är att undersöka hur införandet av EU: s taxonomi för hållbar verksamhet kommer att påverka investerarnas kapitalallokering till gröna investeringar och hur det kommer att påverka den finansiella marknaden. Detta examensarbete har genomförts med en kvalitativ metod och semistrukturerade intervjuer. Intervjuerna involverade 14 yrkesverksamma inom den nordiska finansbranschen samt en ekonomisk analytiker från Europeiska kommissionen i Bryssel, Belgien. Dessutom innehåller den en grundlig litteraturstudie och ett teoretiskt ramverk som involverar the Efficient Market Hypothesis (EMH). Baserat på resultaten visar denna forskning att EU: s taxonomi kommer att vara ett adekvat verktyg för att främja processen av att flytta kapital mot hållbara investeringar. Tilldelningen av kapital kan dock försenas först, men förväntas uppnå en kapitalallokering mot gröna investeringar på lång sikt. Bland de identifierade utmaningarna ingår balansen mellan riskjusterade vinster och en övergång för att attrahera kapital. Både investerare och börsnoterade företag kommer att stå inför utmaningen att välja den bästa strategin för att locka mer kapital än sina konkurrenter. Alla investerare som deltar i denna forskning förväntar sig att stigande aktiekurser för börsnoterade taxonomirelaterade företag kommer inom en snar framtid. Denna kortsiktiga ökning av aktiekurserna kan härledas från efterfrågan från de tidiga flyttarna av de gröna investeringarna. Investerare förväntas investera i taxonomi. Forskningen definierar att finansiella regler betraktas som komplex information och därför inte betraktas som information tillgänglig för alla investerare. Den effektiva marknadshypotesen kunde inte bekräftas för komplex information. Framtida forskning kan undersöka hur andra marknadsaktörer utanför EU kan påverkas av genomförandet av EU: s taxonomi. För framtida forskning kan det också vara intressant och till stor nytta att bedriva forskning baserad på variabler, risk och vinst i kombination med en omfördelning av kapital till gröna investeringar.