Diploma thesis deals with radio broadcasting, especially the behavior of listeners on the radio market and the perception of radio advertising. To determine the behavior of listeners while listening to the radio and their preferences the author used to questionnaire survey (n = 502). Based on the resulting data was perfomed the applicable segmentation of the audience on the Czech market radio stations. For more detailed understanding of the behavior and attitudes of listeners in-depth interviews were realized (n = 20). Part of this work was to evaluate the perceptions of advertising radio ads. Promotional block of 10 spots was tested on students of FBE MENDELU (n = 215). The results of this thesis were formulated into proposals and recommendations for providers of radio broadcasting as well as radio advertisers.

Diploma thesis The Differences between Public and Commercial Radio Broadcasting (exemplified by Radiožurnál and Rádio Impuls) deals with differences in broadcasting of public radio station Radiožurnál and commercial radio station Rádio Impuls. The selection of stations was not random. Radiožurnál stays according to Radioprojekt, official radio audience research realized by companies MEDIAN and STEM/MARK, the longterm most listened radio station of Czech Radio and belong to most listened radio station countrywide. Rádio Impuls is since the begining of this research most listened radio station countrywide. Diploma thesis does not examine general differences in radio broadcasting between these two radio stations which are valid for another radio stations of Czech Radio and for other commercial radio stations. Instead of this it deals with specific differences in their radio broadcasting. After introductory inclusion of examined radio stations to media system in the Czech Republic, description of their origin and current format, other chapters focus on individual differences. Attention is dedicated to programs, news, moderators' inputs and two publicistic programs - Ranní interview and Tři Impulsy na tělo. Last chapter evaluates audio, lexical, morphological and syntactical level of moderators'speeches.

55 Abstract - Judicial Review of Administrative Decisions in the Area of Television and Radio Broadcasting The aim of the thesis is firstly analyzing the system of radio and television broadcasting in the Czech Republic and the legal environment in which this system exists. In the beginning the thesis describes historical development of broadcasting in our country since monopoly state broadcasting system to the present dual system, which enables private subjects to run their own broadcasting. Furthermore, the thesis analyzes the role of the Czech Broadcasting Council as a central administrative body in the scope of media market. The Council grants broadcasting licences and registrations but primarily supervises whether broadcasters fulfil their duties established in the Broadcasting Act. In case they do not, the Council releases an administrative decision and may impose sanctions against broadcasters. The crucial part of this thesis deals with judicial review of the above mentioned administrative decisions. It describes legal regulation of the judicial review and deals with basic questions regarding the content of broadcasting. Firstly, it aims at judicial decisions regarding the legal requirement to present objective, impartial and unbiased information under section 31 of the Broadcasting Act. Moreover, it...

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1 RESUMÉ This dissertation focuses on selected aspects of copyright and rights related to copyright in connection with radio broadcasting. It specializes in use of authors' works, artistic performances of performers and phonograms of phonogram producers in the way of radio broadcasting and on internet connected to radio broadcasting according to the current legislation in Czech Republic. In the first part it concentrates on items of copyright protection, their use in radio broadcasting, on broadcasters as users in the view of copyright law, on licence agreement, term of protection and radio broadcasting itself. As far as the broadcasting is concerned the dissertation approaches it in the view of administrative law focusing on its content. In the second part it deals exclusively with collective rights management as with the key institute for broadcasters to get appropriate copyright licences to use the protected items. It concerns the compulsory and voluntary collective rights management, the cumulative agreements and royalties, and collecting societies operating in Czech Republic. With regard to the present trends this dissertation, in its third part, aims at broadcasters' activities on internet and further platforms. The last part is devoted to several nowadays issues in copyright, such as extension of...

Diploma thesis The Foreign Broadcasting Department of Former Československý rozhlas (The Czechoslovakian Radio) Between 1966-1969 describes the operation of an important part of the key broadcastng institution in former Czechoslovakia. Early times of reporting of Czech polititians during the Second World War from the UK, USA and USSR are included. Paragraphs related also mention the first reports of Czechoslovakian journalists after the Second World War and activities of Frantisek Gel who worked as an editor for the Czechoslovakian radio and later between 1945-1946 became renowned for his reports from the Nuremberg Trials. It also deals with activites of Czech journalists working in the International Department. The text also contains overview of political and social situation in former Czechoslovakia in the second half of the twentieth century and how it is reflected in the overall operations of former Czechoslovakian Radio. A description of an important period The Prague Spring 1968 is also included. The text also descibes the period of so called Normalisation in former Czechoslovakia. Moreover, the thesis contains reasons for journalists redundancy. The final paragraphs describe their activities after the Velvet Revolution in 1989, up until the present. The key method used to compile this...

The object of this diploma thesis is the definition of the report as a method of radio production in the broadcasting of the Czech public radio, which is Czech Radio (Český rozhlas). In the theoretical part, the author deals with the definition and description of particular radio genres and with the genesis of the distinction of news, journalistic, documentary and dramatic forms of radio production. Looking forward for context and application of the radio reporting method in their production processes. Using definitions and expert studies of media and radio theorists, she names the basic attributes of these genres. This paper is a cross-section of popular and unpopular forms of contemporary radio production through prism reporting methods. The practical part of the diploma thesis is based on qualitative analysis of selected programs of Czech Radio. The analysis of the materials in the research part works with the prescribed theoretical concepts of radio work and it is also based on the research. The programs studied are analyzed based on the occurrence of reportage methods and elements in different genres. Part of the qualitative research is the sound and text analysis of individual works. The comparison method is based on the means of expression, the technical parameters and the working methods of...

This diploma thesis aims to describe and explain the phenomenon of the community radio broadcasting. Despite the fact, that this sector has not been implemented in the Czech media system to supplement the dual system of public and private stations, broadcasting of this type does exist. As a subject of my case study I chose the internet radio StreetCulture as I consider it to be a unique example within the Czech media market. StreetCulture proves its specificity with a very wide range of contents. It acts as a platform for a large number of different communities and it also interconnects the participants within the public space StreetBar. The analytical part of the thesis investigates how this radio station fulfils four basic dimensions of community media as defined by the media theorist Nico Carpentier: community aspect, alternative aspect, civil aspect and rhizomatic aspect. For each of these specifics I tried to demonstrate how it relates to the StreetCulture radio station concerning both the organization and content of the broadcast and how it is reflected in various non-broadcasting activities of StreetCulture. The aim of this study is not to draw general conclusions which could be applied to other community stations in the Czech Republic. It rather offers a detailed insight into the...

My master's thesis, entitled "The Radio Broadcasting of the Czechoslovakian Government-in- Exile and instrumentalization of the Holocaust in 1939-1945" explores the instrumentalization of the Holocaust when it comes to radio broadcasting by the Czechoslovakian government-in- exile in London during World War II. My thesis deals with exile governments and the development of the Czechoslovakian government-in-exile in London until its recognition by world powers. The text also rests on the operation and formation of radio broadcasts, as well as on the use of propaganda during World War II. The most important part of this thesis is chapter four, where I examine the radio broadcasts of politicians-in-exile on the Holocaust. It is here that I scrutinize primary sources ascertained from the Czech Radio Archive. In conclusion, I summarize the answers to the research questions asked.

Dissertation Transformation of a profession of a news editor in the Czechoslovak/Czech Radio describes a formation and development of a newsroom in Czechoslovak and later Czech Radio and the development of its employees' job content in connection with technological progress, ideology, organization, but also with the amount and structure of news' content. The thesis begins with the birth of first Czech Radio station called Radiojournal and year 1923, despite the fact that the news were prepared by Czech News Agency at that time. A big part of the thesis deals with the period, when Czechoslovak Radio began to prepare its own news. Author focuses on a connection between the Radio and Communists Party of Czechoslovakia, the role of radio news coverage in the years 1948, 1968 and 1989, which are very important to Czech history in the 20th century and deals with then censorship as well. The thesis also tries to illustrate an atmosphere and working environment in the newsroom.