This thesis is focused on the congress tourism in Prague, which is the main congress destination of the Czech Republic. The first part aims to characterize and to map congress tourism in Prague with an emphasis on the potential of Prague as a congress destination. The thesis also describes the mechanisms of both domestic and foreign congress tourism market, including subjects, which operate on them. The subject of the next part is a comparison with selected congress destinations. The last part will focus on analysis of a company GUARANT International, which is representative of the professional congress organizer in Prague. The aim of the analysis is to assess the company's position in the domestic and foreign markets, for which competition analysis will be used. The last part will be a SWOT analysis and the results will be compared with the new company strategy.

The thesis deals with the concept of sustainable tourism development and its application in Portugal. The first chapter explains the sustainability of tourism, introduces the chosen forms of sustainable tourism and the indicators of sustainable development. The second chapter provides the general characteristic of Portugal as a tourist destination and describes the incoming, outgoing and domestic tourism. The third part is focused on sustainable development of tourism and its form in Portugal. The final chapter analyses the chosen indicators of sustainable development of tourism. The goal of the thesis is to depict the current state of sustainable tourism in Portugal.

The aim of the thesis is to evaluate the current support for the social tourism in the Czech Republic in terms of its spatial layout and verification of achieving the goals associated with this concept. The theoretical part includes defining the concept of tourism, its typology, management and connection to the regional development. Further attention is given to social tourism, its principles, recent developments, the basic features and examples of its support in European countries. The practical part deals with the support for social tourism in the Czech Republic, both at the regional and national level. It includes an analysis of the National Programme for the Promotion of Tourism 2010--2013 in terms of the distribution of subsidies allocated to the regions, target groups and product types. It also includes a summary of the results of the survey, which was carried out by the grant recipient. The conclusion includes the evaluation of the success of this program and proposes recommendations for its further development. For the evaluation of the current support are used methods such as comparison, analysis of statistical data and field research. During analysis of statistical indicators were used data of Czech Statistical Office, Ministry of Regional Development, regional strategic concepts of tourism development and the data obtained from author's own field research.

The aim of the thesis was to describe how Poland is promoted as a destination of tourism in the Czech Republic and to comprave the way to the other neighbouring countries. The first chapter is focused on the economical profile of Poland, the second chapter contains characteristics of Poland as a destination of tourism and the chapter is finishe by the SWOT analysis of Polish tourism. The third chapter deals with the ways of promotion of Poland and other neighbouring countries in the Czech Republic and follows the activities in three fields -- activities of national agencies for tourism, cultural institutes and performing of public diplomacy in the Czech Republic.

The thesis is focused on the analysis of communication mix of the product of selected company and the subsequent proposal for its improvement. The theoretical part mainly contains basic principles, important concepts and knowledge that relate to the communication mix, but also to current issues in tourism marketing. The theoretical part was the necessary starting point for processing the analytical part of this work. The last part of the thesis is created from analysis and it contains proposals for a new or improve existing communication mix of selected product of selected company.

The aim of this thesis, based on archive research combined with the oral history method, is to provide a complex overview of the Czechoslovak tourist guide profession during the so called normalisation period together with their role in the society. Several aspects of being a tourist guide with a special focus on incoming tourism and the city of Prague were subjected to a research with help of the theoretical framework defined in the first part of the thesis. Those are following. Motivation of the guides to carry out their profession, conditions guides had to meet, how they managed to cope with ideological side of their job and what benefits could they enjoy. At last, the transformation of tourist profession after Velvet revolution in 1989 is being discussed. Key words Tourist guide, tourism, the so called normalization period, oral history.

(English) The aim of this diploma thesis is to introduce possibilities of oral history, specifically its elements and principles, into services included in tourism. The theoretical part states the essential terms and definitions used in this thesis concerning oral history and tourism. This part also includes a vision of using oral history and its elements within the field of tourism. The empiric part shows the current use of oral history in tourism giving specific examples and supports them by interviews with narrators who work in Open-Air Museum of Mining and a travel agency and their interpretation. A few pages of the empiric part are dedicated for a research of tourist's demand for services in tourism that include oral history elements and a SWOT analysis of integrating oral history into tourism services including tourist guiding and other supplementary services in tourism. The aim is to introduce the strengths, weaknesses, opportunities and threats of this integration. The diploma thesis also notices the understudying of both tourism and oral history in connection with each other and shows the potential of such connection with the benefits for both subjects, travel agencies' clients and visitors to sights such as museums or open-air museums. Keywords: Oral history, tourism, narrator in tourism,...

The aim of this thesis is to highlight the importance of folk culture for tourism development and to suggest options for better evaluation and effective use of the potential of folk culture tourism in the selected region based on the results of the analysis in the region of Wallachia. In the introduction of the practical part I deal with the current supply of Wallachia. The fundamental part was quantitative marketing research in the form of a questionnaire survey. The aim of the survey was to identify the participants of tourism in terms of demographic characteristics, determine the purpose of the visit, analyse their financial expenses, and identify subjective perception of culture and assessment of infrastructure and services in the region. I designed a new product called "Wallachia hunt", which aim was to involve young people in the Wallachia culture, tourism allows participants to actively and an interesting way to travel around the region and specifically to discover its natural and cultural wealth. "Wallachia hunt" is based on the worldwide known activity called geocaching. In my work I have put together a detailed proposal for annual testing of this activity.

Title: Development ot the Status of Prague - Tourist Destination in the Central European Space Author: Veronika Dumbrovská Department: Social Geography and Regional Development Supervisor: RNDr. Dana Fialová, Ph.D. Abstract The objective of this thesis is to analyse the development of the status of Prague as a destination of city tourism in Central European since 1989. Prague, the Czech capital, is compared to other capitals in the region - Berlin, Vienna, Bratislava, Warsaw, and Budapest. The research is focused especially on a comparison between Prague on the one hand and Vienna and Budapest on the other in the period 2003-2011. For the research presented in the submitted thesis, secondary data from national statistical offices of the selected countries and specialized statistical databases were used. This quantitative research has been combined with qualitative studies. Since 1989, Prague has transformed from a destination of "former Eastern bloc" into a destination comparable with major cities of Western Europe. The development of tourism in Prague has been rapid and misbalanced. Tourism impact on Prague is higher than in other capitals of Central Europe, especially in its historical centre. This thesis presents major theoretical characteristics of city tourism and applies them on the case of Prague -...

The presented thesis deals with the issue of tourism in the European Union with emphasis on its economic importance, deployment and current trends that can be identified in this sector. Its aim is to assess the issue of tourism in the EU from a different perspective than it is usual in the literature devoted to this topic, and try to find answers to several questions, including whether the economic importance of tourism is really as great within the EU as it is often attributed to this sector, or how tourism is deployed in the EU. The basis for answering these and other questions is the analysis of a number of indicators over the last two decades. In terms of current trends in tourism, attention is paid to trends in demand and supply and the issue of sustainable tourism development.