This thesis focuses on founding a new travel agency oriented on domestic tourism. The aim is to show a real process of founding a new travel agency. The travel agency's offer is based on analysis of environment, market, competition and potential customers. It is focused on three segments: seniors, families with children and forfaiter journeys. The financial analysis is included in next part of the thesis.

The aim of the diploma thesis is to evaluate a significance of sport events for tourism and to analyze their impacts on tourism in the region. The thesis is divided into four chapters, the first two summarize theoretical knowledge - the economic importance of tourism, the inclusion of events into the context of the tourism industry and also specifics of sport events and their general impacts on the region, in which they are held. The next two chapters are devoted to the most important sport events in the Czech Republic as well as abroad and to the evaluation of their impacts on tourism in the destination. The final chapter focuses fully on the analysis of impacts of the Biathlon World Championship 2013 in Nové Město na Moravě on tourism in the region.

The master thesis deals with the topic of promotion of Slovak republic in the tourism industry. Its goal is to analyze the activities of Slovak tourist board from 2008 to 2013 in domestic and incoming tourism, including the detached offices abroad and at home. Subsequently it aims to come up with ideas that could lead to potential improvement of the situation in the future, making Slovak republic more visible as a final destination in the international tourism, increasing incoming tourism and supporting domestic tourism.

The topic of this thesis aims to present determine the potential of tourism in the South Moravian Region also to propose a strategy for further development of tourism in this region. Part of the thesis is the overview of the basic terms in destination management plus marketing, as well as analysis of current level of tourism in this regions and analysis of primary and secondary tourism offers and SWOT analysis. Following is focus on the region's development strategy, including its promotion, ROP projects and proposed options for further development of the tourism. Thesis were supervised using the Czech-Austrian cooperation in the program AKTION lead by Prof. (FH) Mag. Michael Mair in Vienna.

This Master's Thesis focuses on destination management in Vysočina Region with the accent on cultural tourism aspect. It evaluates the potential of the region and its development by marketing tools and actions of the destination management company. The main method of this evaluation is a market research of the product portfolio in the tourism segment in Vysočina and my own experience from visits to the region. Based on these findings it is then summarized which products are the key ones, which of them are marginal, how it is worked with them, and which products are seen as important and preferential for the future of the destination. The thesis also looks at new forms of cultural tourism, such as diaspora tourism, religious tourism or culinary tourism in the region. Providing the readers with three case studies with SWOT analysis on Bystřicko region, event tourism (Vysočina Arena) and Hospodářský dvůr Bohuslavice it is then evaluated how beneficial their existence is.

The subject of the diploma thesis is value added tax in tourism. Certain subjects that do business in tourism are obliged to apply a special travel service scheme for services provided according to the Act No. 235/2004 on Value Added Tax. In comparison with normal rules, this scheme simplifies the rules of application of the value added tax, though it is not applicable in all situations. The major aim of this thesis is to make a complete outline of the rules related to the application of value added tax in tourism and present suitable practical examples. Another aim of the thesis is to analyze the difference between the legislation of the special scheme according to the Act on Value Added Tax and according to the European Directive 2006/112/EC on the common system of value added tax. The theoretical focus is supplemented by practical examples with some completed tax returns for better understanding of the application of value added tax in tourism.

This thesis analyzes implementation of support for rural tourism and agritourism in Czech Republic. The aim of the thesis is evaluation of existing financial support of rural tourism and agritourism in LAU 2 units (municipalities) from Rural Development Programme and Regional Operational Programmes. Theoretical part regards rural development in context of Common Agricultural Policy, and tourism, which is one of the factor of development in rural areas. Practical part evaluates subsidies to rural tourism and agritourism and their micro-regional allocation by categories of projects, like accomodation and catering, sport, multifunctional, and other facilities and trails. Primary data are received from the State Agricultural Intervention Fund and internet portal risy.cz. In this thesis descriptive, comparative, analytical and statistical methods are used.

This thesis presents analysis of the organization of tourism policy in Spain. The thesis is structured into four chapters. First part of the thesis is devoted to description of tourism importance to the Spanish economy by using macroeconomic indicators, further presents Spain as an international tourist destination. Next part of the thesis explains various current trends and factors, which have influence on supply and demand of tourism and introduce new forms of tourism. Third chapter focuses on theoretical approaches to tourism policy in general. The thesis concludes with an analysis of tourism policy in Spain. This part involves characteristics of tourism organisation and governance, instruments and goals of tourism policy in Spain.

This thesis focuse on tourism, part of it focuse on characteristic of tourism services and hotel industry too. Substance of this work is marketing in tourism and tourism services, specifically in hotel industry, where the goal is evaluate every simple part of marketing mix by chosen three-stars hotel and propose possible changes which could increase demand or attract new clients.

The diploma thesis aims at the creation of a new thematic product, namely for the destination of South Bohemia. The thesis is divided into two parts where the theoretical part defines terms related to the topic of the thesis first and deals with the destination marketing and the process of creating tourism destination product. In the practical part, there is, based on performed analyses, designed the product concept, the sense of which is wandering around places which South Bohemian folk songs are about. At the end, the benefits of the designed thematic product are predicted and its potential is evaluated.