This diploma work analyse problem connected with turist trade of town Ivančice. It includes improvement suggestion of turist trade of town Ivančice, analyse strengths and weaknesses, opportunities and threats by means of SWOT analyse. Interpration is connected with questionnaire inguire with evaluation and suggestions of innovation today’s standard.

The Diploma Thesis focuses on proposing of possibilities how the results of tourist industry in village Bilovice nad Svitavou may be improved. The theoretical part presents explanations of terms relevant to this theme. The practical part consists of an analysis of actual situation in the village and data evaluation gained from the survey. Based on these results are defined suggestions and recommendations to increase development of tourist industry and attractiveness of the village.

Tourism in tropical areas represents the fastest-growing branch of tertiary sector. The Balikpapan Bay (Eastern Kalimantan, Indonesia) is partly covered by mangroves and remains of primeval tropical forest that are extraordinary for their unique biodiversity. To avoid over-exploitation of described destination, detailed analysis of the evolving tourism and implementation of its sustainable form - ecotourism is necessary. The submitted project builds on one of the latest topics of longitudinal research running by Stanislav Lhota, PhD. in this area. Supervisor of this thesis, Radek Trnka, PhD. also joined the research in its beginning in 2005. Description and evaluation of current condition of ecotourism in Balikpapan Bay area is the main goal of the diploma thesis. Therefore, activities of organizations acting on natural tourism field, and which are connected with ecotourism, were analyzed in depth. The semi-annual field research was done in the area of Balikpapan Bay, while a combination of several qualitative techniques, especially participant and non- participant observation and semi-structured interviews as well as document analysis marginally, was used for data collection. The research brought several main findings. Concept ecotourism is perceived as an educative nature-based tourism by...

The purpose of my thesis is the application of the concept of the socio-cultural-carrying capacity of the territory via example of giant tourist destinations Špindlerův Mlýn and Rokytnice nad Jizerou. For these two destinations basic information about locations are discussed in more detail; as a major ski resort, including equipment material and technical bases, and local infrastructure. In the theoretical part, I focus on definitions and explanations of concepts of tolerable capacity of the area, with a focus on socio-cultural carrying capacity. Furthermore, I discuss Doxey's irritant index which describes the relationship between residents and tourists. In the practical part I focus on the perception of tourism with these specific destinations residents. On the basis of results of my investigation to be carried out probable form of questionnaires and direct interviews, I assess the level of socio-cultural carrying capacity. Then conduct a comparison of the results obtained in Špindlerův Mlýn and Rokytnice nad Jizerou. The conclusion gives recomendation and a little reflection with satisfaction of the residents lifestyle in these communities and further development of these destinations from the perspective of residents.

The main object of this thesis is the characteristics of the consumer tourist behaviour. It focuses especially on non-organised travelling among Czech tourists. The thesis identifies the factors that have the strategic impact on consumer behaviour and applies them to tourism. The paper defines the unorganized tourism as well as the reasons of its existence. It also reveals the benefits for participants and destinations and compares the whole concept with the organized tourism. The thesis is provided by a survey that examines consumer behaviour of self-organized trips by the Czechs.

The aim of the thesis is to summarize and valorize the offer of tourism products in the region Zlín. The introductory part of the thesis judges the tourism of the region as a whole. It describes the statistical data of the tourism, the main projects of the tourism and the main tourist attractions of the region. The main part of the thesis consists of the analysis of the tourist offer. Tourist attractions and products of tourism are described separately for each tourist area and they are divided into different categories. Accommodation and additional services are rated as well. The conclusion of the thesis includes the comparison of the areas, SWAT analysis of the region as a whole and a draft of new tourism products.

The aim of this thesis is to analyze the links between various providers of tourism in the locality of Western Šumava. The research is focused on municipalities and selected entities operating in the Šumava National Park, the aim of this work being to evaluate the level of destination management based on cooperation between municipalities or between municipalities and individual actors in tourism. Destination management in the defined area is characterized in more detail by analyzing the activities of individual actors in tourism. This thesis evaluates the influence of provider activity, administrative boundaries, geographical distance and organizational structure on the origins and function of destination management. Levels of cooperation are analyzed by using a questionnaire survey. The result of the work is an evaluation of the importance of various providers based on their degree of inter-cooperation and a proposal for future streamlining the process of destination management for current and emerging destination companies in the western part of the Šumava. Key words: tourism management, network theory, destination, rural tourism, Šumava

Based on an analysis of the smart city and smart region concepts and case studies, the aim of the thesis was to identify the possibilities of their use in the tourism industry and to create a proposal for their application in selected tourist destinations. In cooperation with the selected destination of Písek, which endorses the smart city concept, and based on discussions with city representatives, the objective was narrowed down to the introduction of new iBeacon technology implemented in Písek through the eCulture project. This technology helps fulfil the concept of the smart city as a tourist destination. The main goal of applying this method is effective presentation of the City of Písek. Together with the destination company Píseckem, s.r.o., a total of 12 beacons were proposed in the historic city centre and three more in its immediate vicinity. First, the content of individual beacons was prepared in the practical part of the research, which was divided into basic and supplementary text. The basic text provides the main information, while the supplementary text is primarily designed to attract attention. Subsequently, the destination company was provided with graphic designs for display-ing information to end-users through selected beacons. To ensure effective presentation of the City of Písek through iBeacon technol-ogy, selected visuals were tested with an eye camera. Eye tracking is a modern research method in which the eye movements of participants (respondents) are monitored. The results were presented using heat maps, which show the intensity with which individual places in the graphic design are viewed by respondents. The proposal part of the thesis was prepared based on the results of eye tracking tests and subsequent in-depth interviews. A total of four graphic designs were created, namely beacon 01 (Great Square), beacon 02 (Town Hall Courtyard), beacon 03 (Church of the Exaltation of the Holy Cross) and beacon 05 (Bakaláře).

The aim of my Master's thesis is to suggest suitable options that could enhance the development of tourism in the European Union with regard to their contribution to sustainable development. The basic terms and fundamental concepts related to tourism are described in the first chapter. The second chapter provides a closer look at tourism in the countries of the European Union and its institutional arrangements. Sustainable development and environmentally friendly forms of tourism are introduced in the third chapter. The following chapter talks about the EU projects related to tourism. Finally, the last chapter captures specific suggestions which, if implemented, could lead to the development of tourism.

The main objective of this thesis is to approach the issue of management of destinations and to analyse the potential for development, the strategy for the development of tourism, and to propose more opportunities for the development of tourism in the Pardubice region. The work is divided into two parts - the practical and theoretical part. The theoretical section explains the basic concepts and discusses the issue of destination management. Practical part deals with a detailed analysis of the Pardubice region, strategies for the tourism development and the final evaluation of the current state including the developement potential of the region.