The theoretical part of the thesis was divided into five chapters in which the theory of turism and marketing were explored and described. The tourist trade was defined with the help of the specific literature, also destinations, particular types of turism and, of yourse, cultural tourism. The practical part of the thesis deals with the area of Jindřichův Hradec. The synthesis of information gained from the situational analysis and questionnaire research served as a base for creating the SWOT analysis of tourism in the JH area. There is nothing like a ?service package? for cooperation and communication of cultural and tourism facilities in the area. Therefore the author suggested such a product package which should be used as a means for tourists to visit all technical museums in the area and which should be also helpful for the people to stay longer in the destination.

This thesis describes the construct a project of tourism development in the district of Pilsen city which is created based on data obtained from a questionnaire survey, survey of area and from contacting local authorities and other organizations. Based on this finding was a created device aimed at agrotourism and cycling associated with the provision of accommodation.

The topic of this thesis was the development of the services in the selected hotel. The aim of this thesis was to analyze the market conditions, the internal environment and a proposal to improve the management and ensure the competitiveness of Residence at the Black Tower. Using a questionnaire survey among guests and employees, guided interview with a manager and through additional analyzes were prepared design solutions.

The main aim of the dissertation was an identification of the role of a company on the horizontal and vertical level in the tourism management on the basement of analysis of subjects involved in the destination management. The aim of the work was also to propose a system model of tools and measures that will lead to an efficient participation of a destination management company on the management of a tourism destination and to increase of the efficiency of a company in tourism. The simulation model and the scenarios of the future development of the tourism destination, which are presented in the dissertation, create a value added above the main aim of the dissertation. The main methodological approach, which was used in the dissertation, was system dynamics. This method helped to reveal the complexity of a tourism system and to identify the connections among a number of stakeholders in the destination. The partial aim of the dissertation was also a comparison of the regions of South Bohemia and Upper Austria as tourism destinations. Not only the essential tourism indicators and figures, but also the systems of the destination management and a role of a destination management company were compared. The data from the above mentioned comparison were used in the proposed system dynamic model that simulates behaviour of the tourism destination represented by the Region of South Bohemia.

The Master Thesis deal with evaluation of domestic tourism in the destination Dolní Poohří located in Usti region. Destination Dolní Poohří was defined within the project called Brána do Čech. The aim of this thesis is to determine the potential of tourism in the destination Dolní Poohří and its attractivity for domestic visitors and tourists. Subsequently evaluate if destination Dolní Poohří has a potential to growth and describe development of attractivity in the tourist destination for domestic visitors. To achieve the goals of the thesis was the following methods applied. The method of evaluating the potential of the tourist destination designed by RNDr. Jan Bína, the method ATD, which described RNDr. Jiří Vaníček in his article in the magazine COT Business and the index of destination quality Q, which used in their research Ing. Ida Vajčnerová, Ph.D and Ing. Kateřina Ryglová, Ph.D. Essential data used with above analyzing methods are obtained from the questionnaire survey, which was made during summer season in year 2016 and from a public database of Czech Statistical Office.

The diploma thesis is focused on eco-friendly forms of tourism in the microregion Vltavotýnsko. The aim of this diploma thesis is to analyse the possibilities of financial support of eco-friendly forms of tourism, its gaining and the impact on the development of the microregion. On the basis of identified information, the synthesis and the effectiveness of drawing subsidy titles is done. Then the evaluation of the provided services in the microregion is done.

The main goal of this thesis is analysis of impact terrorism attacks to the tourism sector, especially from the financial viewpoint. After the attacks the country may be perceived negatively, and it could mean drop in arrivals or GDP, there can drop tourism sector contribution to GDP, receipt from this sector or employment in tourism sector could drop too. These negative effects are being studied for selected countries such as the United States, Spain and France.

The presented thesis deals with problems of the tourism services enterprises. The main objective is to identify conditions for possible development of the accommodation services enterprises. Two partial goals were set up so as the main objective is fulfilled. First partial objective concerns the problems of the location of the accommodation establishment in the close connection of the potential to attract the tourism participant to the related area. Second partial objective is to identify factors that influence the satisfaction of the tourism participant who has visited the researched area and that relate the keeping the visitor staying longer time in the accommodation establishment or in the related region. The problems of the concept being solving is very large and include dealing with questions that touch a number of theories concerning not only entrepreneurship itself but also economy, management, marketing as well as the spatial and regional science and humanities.

The general aim of my thesis was to evaluate the current situation of tourism in selected area, to analyze the services of Stephan's restaurant and to prepare the concept of further proposals for the development of mentioned company. An important part of this thesis was the proposal and conceiving of a complete documentation of the business plan in terms of accommodation development. In the particular case it was the reconstruction and modernization of the attic of the building, construction of accommodation and sanitary facilities.

The theme of this work is reconstruction the hotel complex. The theoretical part informs readers about tourism, marketing and how to build a business plan. Analytical part shows the issue of tourism in the region and technical condition of the hotel. In the synthetic part is suggested business plan to hotel reconstruction, marketing mix for tourism and financial plan, that shows operating costs and revenues. The investment could be paid off by the 13th year since the start of the hotel service.