Destination management is nowadays one of the main trends in tourism. Final thesis is divided into two parts - theoretical and practical. Theoretical part is focused on destination management and strategic management of tourism in destination. Practical part contains analysis and evaluation of Tourism Development Strategy in Zilina selfgoverning region. It is dedicated to analysis of current situation in tourism of Zilina region and to its Tourism Development Strategy. Last chapter includes the evaluation of tourism and development potential in region of Zilina and the Tourism Develompent Strategy of Zilina selfgoverning region in period of 2007-2013 as well.

The main aim of this thesis is to apply the principles of sustainability and responsibility in the South Bohemian region as a tourism destination in relation to Chinese clients and related problems with the subsequent use of modern methods and trends for the development of tourism destination with regard to sustainable and responsible tourism.

The thesis is concerned with the sustainable tourism development theme. Its goal is to evaluate the current situation of sustainable tourism development in the Liberec Region and also to verify that the region develops adequate activities for its support. The theoretical part is focused on defining the concept of sustainable development, it is focused on description of its essence and its principles. The role of important international organizations is described as well. The practical part is concerned with the characteristics of the Liberec Region. A substantial part of the thesis consists of analysis of offer - environmentally friendly forms of tourism, evaluation based on the chosen indicators of sustainable tourism and questionnaire research in four different groups: Regional authority, tourists and visitors, residents and tourism entrepreneurs in Liberec Region.

The diploma thesis provides comprehensive insight into the individual types of services of tourism. The main goal is evaluation of the quality of provided tourism services in the selected locality Hluboka nad Vltavou. In the theoretical part the concept associated with areas of tourism, services, marketing mix, quality and instruments of strategic marketing environment. In the practical part it was made detailed analysis of accommodation services, catering services, cultural services, sports services, sport and relaxation services and complementary services. In the practical part are also evaluated results of a research, which main aim was find out the satisfaction of tourism participant with a quality, level and range of tourism services, which are provided in the locality. The visitor's opinion on opportunities of cultural and sport activities is also very important. Attention was focused on the local and foreign participants of tourism in this direction. Based on the gained information and results of marketing research, the last section contains appropriate suggestions.

The object of the diploma was to analyse cultural and heritage tourism in the region Telčsko. The research was made, which helped to recognise common characteristics of visitors and to recognize why do they come to region and which atractivities are the most visited. The result of the research problems gives us some problematic areas and it was made a suggestion of the solutions of this problematical points.

The aim of this thesis was to analyze the possibilities of tourism in the Jihlava, and with regard to rural tourism. The theoretical part has been developed from the literature on this issue and the website. In the theoretical part was characterized by the Jihlava region and in tourism and other visitor attractions. The practical part of the preparation of questionnaires and subsequent questionnaires. Questionnaire aimed at objects and guests of rural tourism. Evaluation questionnaires are used to confirm or refute those hypotheses. Poslech Fonetický přepis Slovník - Zobrazit podrobný slovník

The aim of this diploma thesis is to create a general outline reflecting promotion of the Czech Republic in tourism in past 10 years. The first chapter specifies the key issues dealt with in the thesis namely theoretical definitions of tourist destination, marketing and management of the destination and its characteristics. For instance creation of regional touristic products (packages), which are essential in terms of representation of the Czech Republic in foreign markets. The following part deals with promotion and image of the Czech Republic as a tourist destination. The third chapture describes development of efforts to promote the Czech Republic as a tourist destination as well as the role of organizations that control the whole promotion. The last section outlines, evaluates and compares individual marketing strategies, campaigns and activities of the national agency CzechTourism from its beginning until 2007.

The paper analyses the position of the narrow-gauge railway of Jindřichův Hradec in tourism of the region. The first part characterizes the area, its potency for tourism and analyses visitors in the region. The second part deals with detailed description of the narrow-gauge railway and the company Jindřichohradecké místní dráhy a.s., which owns and conducts the railway. The last part analyses the position of the narrow-gauge railway in tourism based on ascertained data and according to analisys suggests further development of the railway.

This Diploma thesis focuses on sustainable forms of tourism. The aim of the thesis is to analyse the support of its development and to assess whether this support is sufficient. The first chapter theoretically defines these forms of tourism and the support of its development mentioned in legislative documents and strategic development plans. The second chapter is devoted to organizational and institutional support. The third chapter concentrates on certifications that lead to increasing market transparency, and ecolabelling, contributing to sustainable development, is also mentioned. The final chapter lists several programmes from which municipalities and entrepreneurs can draw financial means for their development. There are also results of the questionnaire research about supporting the development of sustainable forms of tourism. The respondents were from both the public and private sectors. In the end, there are proposals of appropriate measures to enhance promotion of sustainable tourism.

The aim of this thesis is to analyze and evaluate the prerequisites tourism and the tourism potential in the defined area of the Pelhřimov district. The theoretical part focuses on the basic terminology of tourism, regional development and theoretical determination of preconditions for tourism development. In the practical part, the prerequisites of the defined area are analyzed and evaluated from the tourism point of view. This is followed by the evaluation method of tourism potential. Based on the analyses, several recommendations for the use and connection of local attractions are suggested with the aim to promote local tourism in the defined area.