The aim of thesis is to identify factors for future tourism development in Decin region. The theoretical part deals with general definition of tourism its position in the national economy and also outlines the importance of tourism for the regional and microregional development in Czech Republic. The practical part is focused on tourism in Decin region. Firstly, the basic and supporting infrastructure of tourism is defined by description, the areas of possible further development of the region are identified and the economic impact of tourism on the selected area is hypothesized. Consequently, the range of accommodation facilities and services for tourists in Decin region are evaluated by the questionnaire survey. The representative sample of 13 facilities, ie 10% of total, is randomly selected of the 131 providers of accommodation services. The structure of facilities and the quality of its services is identified by the synthesis of the data. In conclusion, the results may help us to determinate the temporary situation in accommodation services, to indentify the main barriers of the tourist development and to suggest possible improvements and funding for further tourism development in Decin region.

The aim of this thesis is to prepare a marketing strategy for the tourism destination Bad Oeynhausen. The theoretical part is focused on the specifics of the destination marketing and management. The other part brings a marketing strategy for Bad Oeynhausen which is based on the analysis of the tourism potential and marketing activities of the tourism agency Staatsbad Bad Oeynhausen GmbH.

Kutná Hora is a beautiful historical city and one of most significant tourist destinations in the Czech Republic. Taking its importance into account the historical city centre of Kutná Hora became UNESCO World Heritage Site in 1995. In spite of this international recognition, the town currently has to face the problem of the decreasing number of visitors as well as their short stay. The aim of my thesis is to describe the current commercial communication of the Kutná Hora city implemented mostly by local tourism agency and to analyze its future potential. Another objective is to suggest improvements of city marketing in order to increase the city's tourism profit in future. The thesis explains the principles of marketing strategies for tourist destinations demonstrated by the example of the city of Kutná Hora. The result is based on classified literature, my own research and data delivered by experts working in the tourism field. The author gives practical recommendations which could be a basis for the future destination management of Kutná Hora city.

Networking - building up professional and social relationships and their maintainance in the most compact network possible - that is one of key activities of todays' companies. Creation of new contacts is for a non-profit organisation (e.g. a destination company) next to essential. This thesis gives a theoretical background by description of networking mechanism, his importance and his use in professional organisations. Then the analysis should describe the situation in the Czech Republic: how tourism organisations apply networking in communication with interest groups in the destination, because successful networking could notably help promote the destination to its (potential) visitors.

Cílem diplomové práce je zmapování stávajících kapacit ubytovacích zařízení v Třeboni a jejich očekávaný nárůst v horitontu cca do dvou let. Dále se práce zabývá marketingovým mixem v odvětví pohostinství a cestovního ruchu a analýzou tržních příležitostí. Na závěr je vypracována marketingová strategie pro hotel Zlatá hvězda a doporučeny návrhy, které by mohly přispět k dalšímu rozvoji služeb hotelu, eliminaci sezónních výkyvů, atp.

The diploma thesis deals with such terms as sustainable development and sustainable tourism. Theoretical part contains a brief description of basic terms and of sustainable development conferences. The practical part of the thesis is focused on Vysočina region, its description, possibilities of utilization of European subsidies. The end of the thesis is devoted to possibilities of application of sustainable tourism in the region

This thesis deals with the Brazilian tourism market in relation to the Czech Republic with a focus on gay clientele. In the first part, the prerequisites for the development of tourism in the destination are analysed; the author assesses the selective, location and realization factors. The next chapter focuses on the characteristics of Brazilian outgoing tourism - both generally and in relation to the Czech Republic. A part of this chapter deals with the incoming tourism and the organization of tourism in Brazil. The author then compares package tours of Czech travel agencis to Brazil. The last chapter is devoted to the characteristics of gay tourism. The author assess the situation of the gay community in the Czech Republic and Brazil, and characterizes the prerequisites for the development of this form of tourism in both countries. The thesis ends with a structured interview with the author of PinkGo, the new project of ESO travel agency.

Analysis of the customer's behaviour of the different segments, which are different from each other, as far as planning, organizing and realization of the summer holiday are concerned. The datas will help the author and her profession development in Tourism and Marketing branches, so as the main tourism institutions, such as Czech Tourism or Department of local development.

The thesis focuses on the congress tourism, situation of Prague and other 4 competing cities. It describes the specifics of marketing in tourism, congress tourism and destination management. Then follows the comparison of destinations and activities of each city convention bureau and the resulting recommendations for the Czech capital.

The thesis deals with utilisation of EU funds regarding tourism development in Vysočina region. Theoretical part is concerned with tourism and its relation to regional development. Tourism issues and tourism development is seen from both Czech Republic and European Union point of view. Authorities which deals with tourism management at above mentioned levels are introduced here. Economic and social politics by which tourism support from EU funds is implemented are mentioned also. Practical part of the thesis deals with possibilities of utilisation of the funds for tourism development in Vysočina region. In addition to the basic characterization of the region and his tourism supply, with the help of analyses of particular calls and through all realized projects the thesis summarizes the possibilities of utilisation of the funds for tourism development in Vysočina region.