This dissertation is concerned with what it means to live well towards others. It develops a form of everyday ethics that emphasises how existing in the world and being ethical are entwined. To develop this approach to ethics this study employs Alfred Schutz’s phenomenological descriptions of everyday world and Emmanuel Levinas’s concept of the ethical. The purpose of the thesis is to develop an understanding of ethics that operates at the everyday level of human-to-human contact. This form of ethics is significant in that it indicates that being ethical is an important aspect of human life. My intention is to show that ethics is always more than simply the institution of codes of conduct that govern the way people act. The significance of the thesis is that it contributes both to ways in which ethics can be understood and to the manner in which ethics can be operationalised at an institutional level. My thesis has four specific aims. First, to examine the conditions and characteristics that constitute the everyday world as understood in Alfred Schutz’s work. Second, to explore Emmanuel Levinas’s understanding of the ethical. My third aim is to synthesise these theorists’ ideas through my heuristic device, Echoes of the Other. This device will allow me to extract the conditions for and features of an everyday ethics. My fourth aim is to point to an in situ illustration of this approach to ethics. This will be drawn from my observations at the Western Australian Police Academy. My argument is that synthesising Levinas’s and Schutz’s ideas will enable the development of an everyday ethics. This will highlight the ways in which ethics functions at the micro levels of human life. This study contributes to approaches to ethics, and specifically, ethics derived from Levinas’s ethical relation. This approach can be of use to people interested in ethics, phenomenology, the works of Levinas and Schutz and those concerned with developing ways to live well towards others.

This text looks at the political and cultural possibilities of détournement through the work of Guy Debord and my re-making of his film The Society of the Spectacle.

Diplomová práce se zabývá analýzou mezinárodního úspěchu společnosti Starbucks. Příčiny tohoto bezprecedentního úspěchu jsou nejprve detekovány ve vnějších faktorech a v odvětví samotném. Následuje pozorování strategických kroků společnosti od založení až po mezinárodní expanzi a podrobná deskripce interních praktik společnosti. V analytické části je pak vymezen a aplikován model, který byl vyvinut na Bocconské univerzitě v Miláně. Jednotlivé předpoklady modelu jsou porovnávány s postupem společnosti Starbucks. Vyhodnocením shodností a odlišností reality a modelu se pak dochází k závěrům, které vysvětlují příčiny extrémně pozitivních výsledků společnosti Starbucks a její schopnosti přeměnit stagnující neatraktivní odvětví na lukrativní obor s vysokými maržemi.

This essay's main topic is how the digitalization of art affects the experience. This was done by comparing a digitalized and a physical viewing of the art exhibit Katja of Sweden at Kristinehamns Konstmuseum. The two versions were analysed through Spielberg’s seven phenomenological steps: experience, ideation, generalizing, nuancing, constitution, reduction, and interpretation. They were then compared through a comparative method highlighting the similarities and differences between the two versions of the art exhibit. The concept of a museum as a place and space was then analysed through Christian Norberg-Schultz's argument phenomenon of place, and Walter Benjamins's argument of the aura of the artwork. The conclusion that came from the analysis was that digitalization affected how the visitor interacted with the art exhibit's place and space. Even so, the digitalisation of the exhibit Katja of Sweden was deemed a necessary precaution to ensure that the visitors could take part in the exhibit even if the museum were closed, due to the restrictions that came with the Covid-19 pandemic.

L’hypothèse à l’origine de ce travail est que les remises en question récentes du concept de capital humain sont inextricablement liées aux conditions dans lesquelles cette théorie a émergé. En conséquence, remonter aux origines de la révolution du capital humain permet d’apporter un éclairage nouveau sur les problèmes de définition et de mesure que le conceptrencontre aujourd’hui. Dans une perspective d’histoire de la pensée économique, nous nous proposons d’analyser les ondements conceptuels du cadre théorique du capital humain qui a émergé à la fin des années 1950 sous l’impulsion de trois auteurs : Gary Becker, Jacob Mincer et Théodore Schultz. Au début des années 1950, Schultz utilise le concept de capitalhumain pour expliquer le résidu de croissance. Le programme de recherche qu’il lance s’inscrit ainsi dans le corpus des théories de la croissance. Schultz parvient immédiatement à faire la preuve de la pertinence de ce facteur de production oublié. Au même moment, c’est-à-dire au milieu des années 1950, Mincer travaille lui aussi sur le concept de capital humain, mais comme déterminant de la distribution des revenus individuels. Quant à Becker, ce n’est qu’à la fin des années 1950 qu’il s’intéressera au capital humain : il propose d’analyser les choix individuels de formation au moyen de la théorie du choix rationnel et d’étudier le taux de rendement privé de l’investissement dans l’éducation. Le modèle microéconomique élaboré par Becker sera immédiatement utilisé par Mincer et va s’imposer aux dépens de l’approche macroéconomique de Schultz. / The hypothesis underlying this work is that the recent criticism faced by human capital concept are inextricably linked to the emerging conditions of the theory. Getting to the roots of the human capital revolution gives a new perspective on both theoretical and measurement issues. Using the history of economic thought perspective, we analyse the conceptual foundations of the human capital theory developed by Gary Becker, Jacob Mincer and Theodore Schultz in the late fifties. In 1950, Schultz used the concept of human capital in order to explain growth residual. His research program is embodied in the corpus ofgrowth theory. Schultz promptly succeeds to show the importance of this forgotten factor. Simultaneously, Mincer works on the same concept considering it as the main determinant of the personal income distribution. Few years later, Becker tried to understand the individual choice of training using the rational choice theory, and study the private rate of return of investment in education. His model, immediately adopted by Mincer, will establish itself as the standard model, vanishing the macroeconomic approach of Schultz.

Purpose of this diploma thesis is Starbucks marketing strategy analysis on the Czech market. Theoretical part focuses primarily on company characteristics with regard to its historical development, key values, brand identity and positioning. This also covers company's global strategy, ways of international expansion and requirements for perspective business partner. Practical part analyses Czech market, its macro-environment and competition in the field. In addition present thesis includes SWOT analysis, practical examples of marketing strategy adaptation as well as marketing mix.

This thesis examines the Schultz Fire as a case study to explain the complex history of fire suppression management in America’s forests, and to gain further understanding of how management practices have affected the increase in fire severity levels and how forests respond to such a disturbance. The thesis objectives were: (1) to analyze the causes of the fire severity of the Schultz Fire, especially: topography, fuels, or weather; (2); to examine the possible correlation between fire severity and tree density; (3) to investigate whether post-fire species richness was related to fire severity two years after the Schultz Fire; (4) to investigate whether post-fire plant species richness, plant cover, and tree regeneration was related to fire severity two years after the Schultz Fire; and (5) to interlink and convey how these factors relate to the history of fire management and policy and public perception. The history of fire related policy and management has significantly changed the dynamics of America's national parks and forests. Understanding the larger context of this history, both of national fire management and of the effects of language and perception on policy and public reaction, is part of understanding the Schultz Fire as a whole. Based on modeling, high winds combined with the presence of high surface fuel load were the main causes of the Schultz Fire's high fire severity levels. As fire severity increased there was a statistically significant increase in species richness. Severity level had little variation on percentage of cover by plants. No statistically significant relationship between tree density and fire severity levels was found. These findings underline the need for fuel treatments in southwest Ponderosa Pine forests, and effective cooperation between communities, managers, and ecologists. The Schultz Fire serves as an example in understanding the intricacies of how history affects the present and future of fire management. How fire has been managed and portrayed in the past has left an indelible mark on how fire is presently viewed. Without a clear understanding of the history of fire management and the role of fire in the ecology, future policies towards fire will be unable to account for and manage for the diversity of ecosystems and fires effects on those ecosystems across the United States. / Graduation date: 2013