The diploma thesis has for objective to determine factors influencing customer satisfaction in selected fitness centers in South Moravia and to identify their typical customers. Then use ECSI index to quantify customer satisfaction and assess the relationship between the satisfaction and performance of these fitness centers. The diploma thesis is divided into two parts - literary research and practical part. Literary research focuses on the characteristics of the market for fitness services, consumer behavior and satisfaction measurements. The practical part includes an analysis of the current state of fitness centers, evaluation of data from the questionnaire survey, statistics, recommendations and discussion.

Jakubíková, A. Consumer behavior in the handmade products market. Diploma the-sis. Brno: Mendel University, 2019. The diploma thesis deals with behavior of consumers of the Czech and Slovak Republics in relation to handmade products. Thesis research handmade products markets, identifies factors and consumer behavior in preference and in purchasing handmade products. The diploma thesis uses various techniques of marketing research such as quantitive research, qualitative research or cluster analysis. The result of the thesis is to find consumer behavior in both markets, market compari-sions, segment characteristics and marketing recommendations for the Czech and Slovak handmade products market.

The aim of this diploma thesis is suggesting suggestions of development of tourist products on tourist information centers in the Czech Republic. In the part Library Review are described the expert knowledge of the issues covered by diploma thesis. In the part Own work, there is summary of the most interesting research in the tourism, the results of quantitative research, the segmentation of visitors to the tourist information center, the results of qualitative research and the suggestions of development of tourist products.

Obrtel, P. Consumer Behaviour on the Mobile Phone Market. Diploma thesis. Brno: Mendel University in Brno, 2019. The diploma thesis deals with the behaviour of consumers at the age of 18–35 on the mobile phone market in the Czech Republic. The thesis analyses the smartphone market and identifies factors and consumer behaviour in choosing smartphones. The thesis conducts marketing research techniques, specifically survey, deep interviews, and cluster analysis. The outcome of the research pro-vides identification of factors influencing the consumer behaviour, characteristics of the market segments, and marketing recommendations for actors on the smartphone market.

The diploma thesis is focused on the consumer behaviour of generation Y on the coffee market in Brno. The aim of the thesis is to identify segments of consumers in the coffee market in Brno, to identify their preferences, and on the basis of this, to make recommendations for sellers providing services on this market. For the achieving of aim is used quantitative and qualitative research. Quantitative research is carried out by questionnaire survey. The results are used to segment consumers through cluster analysis. Qualitative research in the form of in-depth interviews is used to complement the characteristics of individual segments. The output of this diploma thesis is identification of four segments on the coffee market in Brno and determination of the recommendations for sellers on this market.

Píšová, N., Consumer behaviour on the market with milk and dairy products. Diploma thesis. Brno: Mendel University, 2019. The diploma thesis deals with consumer behaviour on the market of milk and dairy products. Developmental trends in the production and consumption of these commodities in the world and in the Czech Republic are analyzed in the thesis. The price analysis is described in more detail in the analysis of secondary data, which is complemented by a prognostic model. The aim of the thesis is to reveal segments on the market of milk and dairy products and to identify factors that affect consumer's behaviour during the purchasing. For this purpose, primary research is carried out by questionnaire survey. Cluster analysis is applied for segmentation and marketing recommendations are directed for the entrepreneurs and consumers.

(Geo)demographic factors of consumers' behaviour Abstract This master's thesis deals with the issue of consumers' behaviour on theoretical level with empirical measuring of customers' satisfaction related to the selected mobile operator. The object of survey is the consumer and the subject matter comprises his behaviour in consumption, resp. his behaviour after purchase. The aim of the analysis is to conduct a test of relations between variables, to search for statistically significant differences between average values assigned to the overall satisfaction among particular groups of consumers divided using (geo) demographic and social variables, to describe segments created with reference to the level of satisfaction and to define such factors, which contribute towards the resultant value of satisfaction declared by significant means. The data analysis is based on selection survey conducted in the year 2008, using the method of individual, and standardised, assisted questioning. The processing of data is implemented, one- or multi-dimensional statistics - testing of average values, dispersion analysis, correlation, regression and factor analyses. That resulted in the finding that there was a relation between the overall satisfaction and gender, age, education, marital status, employment, territory. The most...

Visual inspection of fuel assemblies is necessary to identify potential anomalies in their behaviour associated with their condition and their future usage. One of the possible find- ings are foreign objects caught on the fuel spacer grid which can disrupt the cladding of fuel rods during the operation. The goal of this thesis is to accurately segment the spacer grid from an image, which is a task dual to the foreign object detection, and therefore to automate visual inspection process in this area. We created new datasets covering typical problems appearing on the fuel assembly. To perform the segmentation, we em- ployed neural networks. We increased performance by data augmentation techniques and domain-specific output post-processing. We also measured the algorithm's performance by a newly introduced Line Distance metric, computing the size of the maximum un- certain area between the actual and the predicted transition between grids and rods. In the experiments, we found the best hyperparameters and reached very good results, outperforming our predecessor's algorithm by having three times lower Line Distance metric. 1

Soukupová, A., Consumer behavior on the market with educational courses. Diploma Thesis. Brno: Mendel university, 2018. The diploma thesis deals with behavior of the 15 – 40 years old consumers on the market with educational courses in the Czech Republic. Reasons for participating or not participating courses of nonformal educational courses are included in this thesis, as well as factors influencing consumer while purchasing the course and the preferred form of teaching. It is analyzed if consumers prefer personal training, video courses or other forms. Primary data were obtained through survey and in-depth interviews. Data from quantitative research were used in cluster analysis. In the end, factors influencing the consumer shopping behavior are determined, as well as the characteristics of market with educational courses segments and recommendations for educational institutions.

The diploma thesis deals with consumer behaviour on the market of tea in Czech Republic. The thesis examines the tea market, monitors the evolution of tea consumption, consumer preferences and identifies factors affecting consumers in a given market. In this thesis are used techniques of marketing research, namely questionnaire survey, qualitative interviews and cluster analysis. The outcome of the thesis is to identify the main factors that influence consumer behaviour in the tea market, the characteristics of the market segments and recommendations for entities operating in the tea market.