The body perception of humans varies across situations and is influenceable. A negative body image is existing among both men and women of all ages. The adaptation to mimic an unhealthy body ideal is difficult without regulated diet and exercise. Physical activity is therefore considered to be a strong motive for body image management. The aim of the study was to investigate the extent to which college students' body image is associated with motivational factors to exercise and frequency of exercise. The study consists of a quantitative approach with a cross-sectional study. Data for the study were collected through a survey which was collected by a total of 112 questionnaires by university students at Mälardalen University. The data was analyzed with frequency tables, pearsons r and an independent sample t-test in the computer program SPSS. The study's findings and conclusions show that the college students' motivational factors to exercise consisted mainly of internal training motives and that most of the college students have a positive body image. It was also a connection between motivational factors and body image, but no significant difference between body image and college students who train frequently or less frequently. The conclusion is that college students have a positive body image, which does not differ if the individual is practicing often or rarely. The most common motivation factor to exercise is to train internal training motives.