The present research was conducted in order to develop a method useful for measuring the meaning of symbolic material. Using this method an investigation was conducted to test the validity of several personality theories which ascribe meanings to select symbols. A summary of the major personality theories dealing with symbolic material was conducted . Each theory was briefly presented with a discussion of the methods employed to determine the meanings of symbols. A set of symbol theory considerations was presented which would suggest the necessary components of an objective investigation attempting to be a validity test of symbol meanings predictions.

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The main objective of this investigation was to study the influence of sex on extreme response style as measured by a semantic differential. The previous studies led to a general hypothesis formulated as follows. Normal males and females differ from each other with regard to their mean extreme response style scores with females having the greater extreme response scores on the semantic differential.

The purposes of this study were: 1) to determine the measurement dimensions assayed by the EPIC Self-Assessment Scales; 2) to provide information necessary to'determine whether revision of the EPIC Self-Assessment Scales would be desirable, and if so, what items need revision or deletion to obtain optimum dimensional structure; and 3) to provide information relevant to possible further research using the EPIC Self-Assessment Scales. On the basis of the results, four dominant and two subsidiary factors were concluded to be the measurement dimensions assayed by the EPIC Scales. Those were identified as Self-Assurance, Physical Appearance/Physical Shape, Emotional Lability, and Verbal Competence; subsidiary factors were Social/Interpersonal Attitude and Social Behavior/Sociability. It was also concluded that revision of the Scales be undertaken, deleting the 29 bipolar scale items which did not exhibit loadings of .500 or higher on any of the six factors. It was recommended that the revised Scales include additional bipolar scale items taken from the semantic differential literature, and that the instructions to subjects be revised. Further research to establish the reliability and validity of the revised instrument was also recommended.

Despite the success of general Internet search engines, information retrieval remains an incompletely solved problem. Our research focuses on supporting domain experts when they search domain-specific libraries to satisfy targeted information needs. The semantic components model introduces a schema specific to a particular document collection. A semantic component schema consists of a two-level hierarchy, document classes and semantic components. A document class represents a document grouping, such as topic type or document purpose. A semantic component is a characteristic type of information that occurs in a particular document class and represents an important aspect of the document’s main topic. Semantic component indexing identifies the location and extent of semantic component instances within a document and can supplement traditional full text and keyword indexing techniques. Semantic component searching allows a user to refine a topical search by indicating a preference for documents containing specific semantic components or by indicating terms that should appear in specific semantic components. We investigate four aspects of semantic components in this research. First, we describe lessons learned from using two methods for developing schemas in two domains. Second, we demonstrate use of semantic components to express domainspecific concepts and relationships by mapping a published taxonomy of questions asked by family practice physicians to the semantic component schemas for two document collections about medical care. Third, we report the results of a user study, showing that manual semantic component indexing is comparable to manual keyword indexing with respect to time and perceived difficulty and suggesting that semantic component indexing may be more accurate and consistent than manual keyword indexing. Fourth, we report the results of an interactive searching study, demonstrating the ability of semantic components to enhance search results compared to a baseline system without semantic components. In addition, we contribute a formal description of the semantic components model, a prototype implementation of semantic component indexing software, and a prototype implementation adding semantic components to an existing commercial search engine. Finally, we analyze metrics for evaluating instances of semantic component indexing and keyword indexing and illustrate use of a session-based metric for evaluating multiple-query search sessions.

This experimental study investigates the connotative meaning of the concept “cash”, as it relates to the cash flow statement, held by the three key parties to the accounting communication process: preparers, auditors and users. Concerns raised in the accounting profession regarding the susceptibility of the cash flow statement to manipulation, coupled with the recent introduction of NZ IAS 7 (cash flow statement) provide the motivation for investigating the potential for miscommunication (either intentional or unintentional) between the main parties to the financial reporting process. The study investigates inter and intra group differences in measured connotative meaning of the old and new definitions of “cash”, and determines the effect of connotative meaning on decision outcomes. Further, the study considers the overall quality of the two definitions, as perceived by the three financial reporting groups. Three key findings are indicated. The first is that the three financial reporting groups do not share the same cognitive structure in which the meaning of the concept “cash” is held. An important implication is that comparisons between the connotative meanings held by the three financial reporting groups cannot be validly made. Secondly, significant differences in the measured meaning were observed across the two definitions within each of the three subject groups. Thirdly, the decision outcomes for each of the three subject groups were significantly different under the two definitions. Also there was some evidence that the differences in the decision outcomes were linked to the differences in the measured connotative meaning. These results raised several concerns regarding the potential for miscommunication between the three key parties to the accounting communication process and highlighted the importance of standard-setters assessing the effect on connotative meaning of possible changes in wording to key concepts within the cash flow statement.

The aim was to find out about the gender stereotypes and prejudices among future managers. In this particular case, I dealt with female and male students of Enterprise Management and Economics. The opinions and stereotypical ideas of students in individual classes were compared. During field data collection, the semantic differential technique was used.