Background. In average hypertensive patients m China, approximately 3-4 major cardiovascular disease (CVD) events can be prevented in 100 treated with anti-hypertensive drugs for 5 years. Previous cross-sectional studies in healthy individuals showed that their willingness to payout of pocket for anti-hypertensive drugs dropped substantively after they were informed of the quantitative benefits, harms and costs of the treatment. These findings suggest, importantly, that patients should be provided with evidence and engaged in decision making for such conditions as hypertension in order to make decisions that will satisfy patients. This large effect of evidence-informed decision making found in the cross-sectional study has, however, not been confirmed in more rigorous studies and in diagnosed hypertensive patients in the country. We therefore conducted this randomized controlled trial to assess the effect of individualized, evidence-based counseling on medicine-using behaviors of hypertensive patients. / Methods. This is a randomized controlled trial with 210 patients with mild hypertension and free of CVD recruited in two primary care centers in Shenzhen, China. Individualized, evidence-based counseling on antihypertensive treatment and general counseling on lifestyle modifications (103 patients) were compared with general counseling alone (107 patients). The counseling was provided face-to-face and reinforced by a telephone call a week later. The key information provided in the intervention group included the lO-year CVD risk estimated based on an individual's risk factors, individualized benefit expressed in the absolute risk reduction, side effects, and costs of antihypertensive drugs. Medication use and good adherence at 6-month follow up were used as the primary outcomes. / Results. At baseline, the mean age of patients was 54.3 (SD=7.8) years, 49% were men, 62.4% were currently taking antihypertensive medicines which was all covered by health insurance. The overall attrition rate was 8.6%. At six months, the rate of medication use was marginally higher in the intervention group than that in the control group (65.0% vs 57.9%; odds ratio (OR) = l.35, 95% confidence interval (Cl): [0.77, 2.36]; P value= 0.290). The rate of good adherence in the intervention group was also slightly higher than that in the control group (43.7% vs 40.2%; OR= 1.15, 95% Cl: [0.67, 2.00]; P value= 0.607). The difference in medication use and good adherence between the intervention and control groups was however not statistically significant. The results remained unchanged in multivariate and sensitivity analyses. / Conclusions. The individualized, evidence-based counseling made little difference to the use of and adherence to anti-hypertensive medications in insured patients with mild hypertension in China. The lack of effect of informed decision making is likely a result of persistence of entrenched practice in particular for insured clinical conditions. The finding of this study raises important questions as to whether insurance policies and clinical guidelines reflect the true needs and opinions of the patients, and about the usefulness of informing and engaging patients in decision-making under such circumstances. / 背景：對100 例一般中國高血壓患者，進行持續5 年的降壓藥物治療，可預防心腦血管事件3-4 例。健康人群中進行的橫斷面調查結果顯示，研究對象在獲得降塵藥物治療量化的收益、副作用和花費的信息後，其支付意願明顯下降。此結果的重要提示是，應向患者提供此類信息，並且患者參與自身的醫療決策，使其能夠做出符合其價值觀等的決定。然而，目前尚未在中國開展相闊的隨機對照試驗。上述知情決策的顯著效果亦尚未在患者中得到證實。在此項隨機對照試驗中，我們蚣評價個體化、循證諮詢對高血壓患者服藥情況的影響。 / 方法：這是一項雙中心的隨機對照試驗。研究共納入輕度高血壓患者210例，這些患者均無心腦血管病。干預組患者(共103 例)接受關於降壓藥物的個體化、循證諮詢和生活習慣調整的一般諮詢，對照組患者(共107 例)僅接受一般諮詢。我們為每組患者均提供當面諮詢，並於一周後通過電話進行加強。為干預組患者提供的主要信息包括:基於每例患者危險因素評估的10 年心血管病風險，降塵藥物治療的收益、副作用及花費。其中收益以絕對風險降低表示。以諮詢結束後六個月時患者服藥和良好依從性作為主要結局指標。 / 結果：基線調查中，患者的平均年齡為54. 3 (標準差為7.8) 歲，有49% 的患者為男性， 62. 峭的患者目前正在服用降塵藥物，所有患者的降塵藥物花費均由醫療保險全部或部分支付。研究中總失訪率為8.6% 。諮詢結束後六個月，干預組患者整體服藥率較對照組患者稍高(干預組65.0% 對照組57.9%比值比:1.35，95%可信區問: [0.77 ，2.36];p=0.290) 。干預組患者中，良好依從性的比例亦稍高於對照組(干預組43.7%，對照組40.2%:比值比:1.15 , 95%可信區問: [0.67，2.00]; p= 0.607)。在多因素分析和敏感性分析中，上述結果均無顯著變化。 / 結論：個體化、循證諮詢並未明顯改變中國醫療保險覆蓋下輕度高血壓患者的服藥情況。知情決策無明顯效果很可能由固定化的醫療實踐導致，這種情況對醫療保險覆蓋的治療尤其突出。此研究的發現還引出了兩個重要問題:現行的醫療保險制度和臨床指南是否反映患者的真實需要和想法，患者知情並參與決策是否必要。 / Di, Mengyang. / Thesis Ph.D. Chinese University of Hong Kong 2015. / Includes bibliographical references (leaves 127-139). / Abstracts also in Chinese; some appendixes in Chinese. / Title from PDF title page (viewed on 06, October, 2016). / Di, Mengyang. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only.

published_or_final_version / Business Administration / Master / Master of Business Administration

The dissertation "Hu Shi's Theory of Social Immortality and Its Relation to Chinese Tradition" aims to map the influence of Chinese traditional thought and modern Western concepts on Hu Shi's theory of social immortality. It also seeks to answer the question whether the theory inclined towards China's own tradition or to the new Western ideas. It consists of four major parts. The first part concentrates on selected parts of Hu Shi's life, which had an impact on his thought and philosophy. This part is primarily built on Hu Shi's own autobiographical work as well as on literature by Western and Chinese authors. The second part of the thesis describes the theory of social immortality in detail. The third part analyses the influence of traditional Chinese concepts on this theory, as revealed in Hu Shi's own articles. The last part of the thesis analyzes reactions to Hu Shi's theory using contemporary sources and modern scholarly articles about Hu Shi and his theory of social immortality.

Discussion. The epidemic of HIV/STD among MSM is severe, and the prevalence of risk sexual behaviors was at a high level among MSM in China. The risk factors for HIV/STD and factors associated with DAI reported in this study give some insights towards designing relevant prevention programs. The simplicity and feasibility of our effective intervention, enhanced VCT, makes it possible for this to be incorporated into standard VCT procedures. Further translational research is needed to investigate its effectiveness in the real-world setting. / Introduction. Men who have sex with men (MSM) have become the main group for HIV transmission in China in 2009. There have been many epidemiological cross-sectional studies targeting MSM in China in recent years. These provide limited data compared with cohort studies, which can describe the rate at which HIV/STD are spreading in a target population. Moreover, there is a dearth of intervention studies which are theory-based with rigorous research methodology in China. Last but not least, research is needed on sexual behaviors and their determinants, including cognitions from health behavioral theories, event-specific factors, etc. / Objectives. This study investigated the prevalence and incidence of HIV/STD, as well as their associated risk factors among MSM in Nanjing, China. It also explored the prevalence of unprotected anal sex (UAI) and the associated factors, including cognitions from health behavioral theories and event-specific factors. In addition, this is also one of the first studies to examine the efficacy of a randomized control trial (RCT) designed intervention, to use enhanced voluntary counseling and testing (VCT) to reduce UAI among MSM in China. / Results. The RDS-adjusted HIV, syphilis and HCV prevalence were respectively 7.3%, 14.4% and 0.2% at baseline. Of the 397 MSM who were found to be HIV seronegative at baseline, 286 (72.0%) retested at Month 6. HIV, syphilis and HCV incidence were respectively 5.12, 7.58 and 0 per 100 person-years (PY). Recruiting male sex partners mostly at saunas was the risk factor associated with being HIV seropositive at baseline (OR=3.84) and undergoing HIV/syphilis seroconversion at Month 6 (RR=2.351RR=6.72). In the RCT study, participants in the Intervention Group reported significantly less risk than those in the Control Group (UAI with any male sex partners: 48.4% vs. 66.7%;UAI with regular male sex partners: 52.2% vs. 68.9%) at Month 6. Furthermore, Perceived Behavior Control showed a significant association with DAI with both regular (AOR=0.42) and casual partners (AOR=O.73). / Subjects and Methods. A cohort study and randomized control trial were conducted. Out of 416 MSM approached by respondent driven sampling (RDS), 397 HIV negative participants were recruited to the HIV/syphilis/HCV cohort, and they were invited to return for a follow-up visit at Month 6. A subsample from the baseline cohort consisting of 307 MSM, was randomly assigned to either the Intervention Group (enhanced VCT) or the Control Group (standard VCT). Evaluation was conducted at Month 6. Both baseline and Month 6 visits consisted of VCT service and interviewing. Statistical methods such as Chi-square test, logistic regression and Poisson regression were used in this study. / Hao, Chun. / Adviser: Joseph TF Lan. / Source: Dissertation Abstracts International, Volume: 73-04, Section: B, page: . / Thesis (Ph.D.)--Chinese University of Hong Kong, 2011. / Includes bibliographical references (leaves 166-179). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. [Ann Arbor, MI] : ProQuest Information and Learning, [201-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstract and appendixes I-II also in Chinese.

在以个人主义为文化核心的西方发达国家，关于个体转成人这一生命历程的研究早在二十世纪中期就已兴起。但在以家庭和关系为主导文化的中国，关于个体转成人的研究却非常少见。另一方面，在全球范围内流动人口年轻化的趋势下，已经有一些研究开始关注流动人口的转成人生命历程。但在拥有大量新生代乡-城流动人口的中国，却鲜有研究关注这一群体所处的转成人生命历程。为了弥补这些空白，本研究将探索中国新生代乡-城流动人口的转成人及其成人身份认同。 / 作为质性研究，研究者通过目的抽样的方法获得19位来自深圳市的、具有不同人口学特征的访谈对象。通过对被访者外出、工作以及婚恋经历进行深入访谈与分析，本研究获得了非常重要的发现。首先，新生代乡-城流动人口的转成人呈现非阶段、非线性、漫长、漂泊以及高风险的特征。第二，这一群体的转成人既非个体被各样社会环境单方面影响和形塑的过程，也非具有统一的年龄界限和发展任务的发展阶段，而是能动的个体与社会环境不断互动的过程，体现出丰富的社会、文化与个体多样性。第三，在成人身份认同方面，这一群体并非单纯地将年龄的增长与社会角色的转变看作其转成人的重要标志，而是更看重自身所具备的应对城市生存挑战和满足农村家庭伦理要求的能力，呈现生存取向与伦理取向相结合的特点。 / 本研究一方面挑战了成年初显期这一普遍运用于西方个体转成人研究中的新兴概念，另一方面，也挑战了传统的生命发展阶段视角对个体成长过程的线性的、阶段化以及标准化的理解。更重要的，本研究为中国本土关于新生代乡-城流动人口的研究提出了新的、整合的研究视角，即整合的生命历程视角。最后，研究者提倡关于新生代乡-城流动人口的社会政策与服务的设计应该具有整合的生命历程的视角，因为个体在转成人过程中的每一个选择都会影响其整个生命历程的福祉。更具体的，研究者从家庭、教育、就业、草根劳工NGO、籍制度、与社会福利制度等方面提出关于促进其转成人过程顺利进行、提高其社会福利的政策建议。 / Research on individuals’ transition to adulthood has emerged from the mid-20th century in Western developed countries with individualism as the core of culture. However, in China with family and relationship as the dominated culture, research regarding individuals’ transition to adulthood is rare. On the other side, research about the transition to adulthood among young migrants has sprung up under the context of global mobility in which young migrants become the major drive. However, there is little research focusing on the very transition-to-adulthood life course among young-generation rural-urban migrants in China while this age group has gradually dominated the whole rural-urban migrants. This study is to fill these research gaps. / This research explored the transition-to-adulthood experience and adult identity among Chinese young-generation rural-urban migrants. As a qualitative research, the researcher obtained 19 participants in Shenzhen by purposive sampling. Through two rounds of face-to-face in-depth interview about their life experience in migration, work and intimate relationship, this research found that the transition-to-adulthood trajectory of the participants is neither linear nor progressive; it is rather prolonged, recursive, floating, and fused with instability, contingency and risks. / Second, this research indicated that the transition to adulthood among the participants is neither a one-way process in which the individuals were passively influenced by social environment, nor a normative life stage with unified age ranks and developmental tasks. Rather, it is an interactive process between individual agency and different social environment and a trajectory with social, cultural and individual diversities. / Third, with regard to the formation of adult identity, the participants did not consider the age and role transition as the main markers of becoming adults. On the contrary, they took high regard of the ability and responsibility in coping with survival environment in cities and fulfilling the ethic requirements and expectations from their families. In other words, their adult identity formation is both survival-oriented and ethic-oriented which was molded by their status as rural-urban migrants. / This research challenged the concept of emerging adulthood which has been widely used in transition to adulthood research in western society. This research also challenged the traditional life stage perspective which understood individual’s life development as linear and normalized stages. More important, this research introduced a brand-new and more integrated research perspective ─ integrated life course - to research on young-generation rural-urban migrants in China. / This research advocated that social polices targeting on the young-generation rural-urban migrants in China should be designed in integrated life course perspective because each life choice during transition to adulthood will influence the participants’ wellbeing. More specifically, the researcher proposed some key advice on policies and services in the areas of family, education and labor market, for supporting the participants’ transition to adulthood and enhancing their social welfare. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / 趙瑞玲. / Parallel title from added title page. / Thesis (Ph.D.) Chinese University of Hong Kong, 2016. / Includes bibliographical references (leaves 326-361). / Abstracts also in Chinese. / Zhao Ruiling.

by Ngai Wing-piu, Horace, Pok Tak-fai, Wilson. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 118-120. / Chapter 1.0 --- Introduction --- p.1 / Chapter 1.1 --- Motivation of Study --- p.1 / Chapter 1.2 --- Study Objective --- p.2 / Chapter 1.3 --- Method --- p.4 / Chapter 1.3.1 --- Phase One --- p.4 / Chapter 1.3.1.1 --- Questionnaire Design / Chapter 1.3.1.2 --- Sample Design / Chapter 1.3.1.3 --- Data Gathering / Chapter 1.3.2 --- Phase Two --- p.7 / Chapter 1.3.2.1 --- Focus Group Sessions / Chapter 1.3.2.2 --- Questionnaire Design / Chapter 1.3.2.3 --- Sample Design / Chapter 1.3.2.4 --- Data Gathering / Chapter 1.4 --- Limitations of the Study --- p.10 / Chapter 2.0 --- Overview of the cosmetics industry in the People's Republic of China --- p.12 / Chapter 2.1 --- History of cosmetic industry in PRC --- p.12 / Chapter 2.2 --- Environmental Analysis for the Cosmetics industry in Shanghai and Guangzhou --- p.13 / Chapter 2.2.1 --- Cultural & Economic Factors --- p.13 / Chapter 2.2.2 --- Government --- p.16 / Chapter 2.2.3 --- Customers --- p.19 / Chapter 2.2.4 --- Competitors --- p.21 / Chapter 3.0 --- Preliminary Study --- p.23 / Chapter 3.1 --- Literature Review --- p.23 / Chapter 3.2 --- Profile of the First Survey from Shanghai and Guangzhou --- p.26 / Chapter 3.2.1 --- Data Gathering --- p.26 / Chapter 3.2.2 --- Summary of the First Survey --- p.26 / Chapter 3.2.2.1 --- Demographic Summary / Chapter 3.2.2.2 --- Monthly Expenses on Cosmetic / Chapter 3.2.2.3 --- Overall Brand Awareness of Import & Joint-Venture-Made Cosmetics / Chapter 3.2.2.4 --- Media Effectiveness / Chapter 3.2.2.5 --- Categorization of the Cosmetic Products / Chapter 3.2.2.6 --- Consumption Level of Each Product Category / Chapter 3.2.2.7 --- Distribution Channel / Chapter 3.2.2.8 --- Brand Break-down of Skin Cream/Lotion Category Consumption / Chapter 3.2.2.9 --- Crosstabulation of Cosmetic Expenses by Occupation / Chapter 3.3 --- Conclusions --- p.40 / Chapter 4.0 --- In-depth Study --- p.42 / Chapter 4.1 --- Focus Group Session Summary --- p.44 / Chapter 4.2 --- Result of the Second Survey --- p.47 / Chapter 4.2.1 --- Survey Profile --- p.47 / Chapter 4.2.2 --- Consumer Awareness on Various Brands --- p.47 / Chapter 4.2.3 --- Consumption Pattern and Shopping Behavior --- p.51 / Chapter 4.2.3.1 --- Skin Cream/ Lotion Users and Non Users / Chapter 4.2.3.2 --- Consumption Pattern of Skin Cream/ Lotion / Chapter 4.2.3.3 --- Shopping Behavior / Chapter 4.2.4 --- Psychological Set of the Skin Cream/ Lotion Users --- p.59 / Chapter 4.2.4.1 --- Brand Loyalty and Brand Switching / Chapter 4.2.4.2 --- Communication within Groups / Chapter 4.2.4.3 --- Influence of Salesladies / Chapter 4.2.4.4 --- Effectiveness of Various Promotional Methods / Chapter 4.2.4.5 --- Relative Importance on Various Product Attributes / Chapter 4.2.5 --- Consumer Attitudes on Selected Brands --- p.69 / Chapter 4.2.5.1 --- Multiattribute Model for Brand Evaluation / Chapter 4.2.5.2 --- Products Positioning / Chapter 4.2.5.3 --- Intention to Buy / Chapter 4.2.6 --- Media Habits and Share of Voices for Various Brands --- p.77 / Chapter 4.2.6.1 --- Broadcasting Media / Chapter 4.2.6.2 --- Printed Media / Chapter 4.2.7 --- Conclusion --- p.83 / Chapter 5.0 --- Marketing Guidelines for Skin Cream/Lotion in PRC / Chapter 5.1 --- Market Segmentation and Product Positioning --- p.85 / Chapter 5.2 --- Pricing --- p.87 / Chapter 5.3 --- Promotion --- p.87 / Chapter 5.4 --- Distribution --- p.88 / Chapter 5.5 --- Optimal Mix --- p.88 / Chapter Appendix I --- Questionnaire of First Survey --- p.89 / Chapter Appendix IIA --- Questionnaire of Second Survey (English) --- p.95 / Chapter Appendix IIB --- Questionnaire of Second Survey (Chinese) --- p.106 / Chapter Appendix III --- Break Down of Other 8 Category Consumption --- p.113 / Chapter Appendix IVA --- Summary of Demographic Data of Participants --- p.115 / Chapter Appendix IVB --- Demographic Summary of Respondents --- p.116 / Chapter Appendix IVC --- Crosstubalation Industry by Nature of Job --- p.117 / Chapter Appendix V --- Bibliography --- p.118

Tjia Sau-wah, Susana. / Includes Chinese questionaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 81-83). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF EXHIBITS --- p.vi / ACKNOWLEDGMENTS --- p.vii / Chapter I. --- INTRODUCTION --- p.1 / Chapter 1.1 --- Organization of the Study --- p.1 / Chapter 1.2 --- China's Economic Development --- p.2 / Chapter 1.2.1 --- China's Industries --- p.2 / Chapter 1.2.2 --- Effect of the Economic Development --- p.3 / Chapter l .3 --- Fast Food Industry In China --- p.5 / Chapter 1.4 --- Environmental Factors Contributing to the Growth of Fast Food Chains in China --- p.6 / Chapter 1.4.1 --- High Consumption Power --- p.6 / Chapter 1.4.2 --- High Population Growth Rate --- p.6 / Chapter 1.4.3 --- Changing Consumer Taste --- p.8 / Chapter 1.4.4. --- Social Changes --- p.8 / Chapter 1.4.5 --- Keen Competition within the Hong Kong Fast Food Market --- p.9 / Chapter 1.5 --- Investment in China --- p.10 / Chapter 1.5.1 --- Overview of China Foreign Investment --- p.10 / Chapter 1.5.2 --- Doing Business in China --- p.11 / Chapter 1.5.3 --- The Regional Policy of China --- p.13 / Chapter 1.5.4 --- China's Tertiary Industry --- p.15 / Chapter 1.5.5 --- China's Investment Prospects --- p.17 / Chapter II. --- RESEARCH FRAMEWORK AND OBJECTIVES --- p.18 / Chapter 2.1 --- Research Interest --- p.18 / Chapter 2.1.1 --- Why Study Fast Food in China --- p.18 / Chapter 2.1.2 --- Why Shenzhen? --- p.19 / Chapter 2.2 --- Purpose of the Study --- p.21 / Chapter III. --- LITERATURE REVIEW --- p.23 / Chapter 3.1 --- Highlights of Consumer Behavioral Studies --- p.23 / Chapter 3.2 --- Consumer Behavior --- p.24 / Chapter 3.2.1 --- Individual Differences --- p.24 / Chapter 3.2.2 --- Environmental Forces --- p.24 / Chapter 3.2.3 --- Psychological Processes --- p.25 / Chapter 3.3 --- Consumer Decision Making Process --- p.25 / Chapter 3.3.1 --- Problem Recognition --- p.25 / Chapter 3.3.2 --- Information Search --- p.27 / Chapter 3.3.3 --- Alternative Evaluation and Decision --- p.28 / Chapter 3.3.4 --- Post-Purchase Assessment --- p.28 / Chapter 3.4 --- Consumer Behavior's Role in the Design of the Marketing Strategy --- p.29 / Chapter 3.4.1 --- Market Segmentation --- p.30 / Chapter 3.4.2 --- Product --- p.30 / Chapter 3.4.3 --- Pricing --- p.31 / Chapter 3.4.4 --- Promotion --- p.31 / Chapter 3.4.5 --- Distribution --- p.31 / Chapter 3.4.6 --- Conclusion --- p.32 / Chapter 3.5 --- Personal Influences --- p.32 / Chapter 3.5.1 --- The Concept of Group --- p.32 / Chapter 3.5.2 --- Primary and Secondary Reference Groups --- p.33 / Chapter 3.5.3 --- Group Influences --- p.34 / Chapter 3.5.4 --- Word-of-Mouth Influence --- p.35 / Chapter 3.5.5 --- Implications of Personal Influence --- p.35 / Chapter 3.6 --- Fast Food Operations --- p.36 / Chapter 3.6.1 --- Origin of Fast Food --- p.36 / Chapter 3.6.2 --- Considerations in Doing Fast Food Business --- p.36 / Chapter 3.6.3 --- The Definition of Fast Food --- p.37 / Chapter IV. --- METHODOLOGY --- p.38 / Chapter 4.1 --- Before Starting the Secondary Data Search --- p.38 / Chapter 4.1.1 --- Secondary Data Search --- p.38 / Chapter 4.2 --- Primary Data Collection --- p.40 / Chapter 4.2.1 --- Field Observation --- p.40 / Chapter 4.2.2. --- Personal Interviews --- p.41 / Chapter 4.2.3 --- Questionnaire --- p.42 / Chapter 4.2.4 --- Sampling --- p.43 / Chapter 4.2.5 --- Method of Administration --- p.45 / Chapter 4.2.6 --- Data Analysis --- p.45 / Chapter 4.2.7 --- Data Presentation --- p.46 / Chapter V. --- FINDINGS AND ANALYSIS --- p.47 / Chapter 5.1 --- General Purchase and Consumption Patterns --- p.47 / Chapter 5.1.1 --- Definition of Fast Food --- p.47 / Chapter 5.1.2 --- Brand awareness --- p.48 / Chapter 5.1.3 --- Type of Fast Food Available --- p.48 / Chapter 5.1.4 --- Frequency of Visits --- p.49 / Chapter 5.1.5 --- Time of Consumption and Purchase --- p.49 / Chapter 5.1.6 --- Consumer Expenditure on Fast Food --- p.50 / Chapter 5.1.7 --- The Advertising Strategy --- p.51 / Chapter 5.1.8 --- Channels of Communication --- p.51 / Chapter 5.1.9 --- Ideal Location for Fast Food Shops --- p.52 / Chapter 5.1.10 --- Companions in Visiting Fast Food Shops --- p.53 / Chapter 5.2 --- Cross-Tabulation Analysis --- p.54 / Chapter 5.2.1 --- Style of Food Choice --- p.54 / Chapter 5.2.2 --- Frequency of Visits --- p.57 / Chapter 5.2.3 --- Expenditures on Fast Food --- p.60 / Chapter 5.2.4 --- Influence on Visits --- p.61 / Chapter 5.3 --- Marketing Mix Influencing Buying Decisions --- p.62 / Chapter 5.3.1 --- Motivating Factors Influencing Buying Decisions --- p.62 / Chapter 5.3.2 --- Impact of Promotional Activities --- p.63 / Chapter 5.3.3 --- Impact of Location Aspects --- p.64 / Chapter 5.3.4 --- Impact of Product Attributes --- p.65 / Chapter 5.3.5 --- Impact of Service Quality --- p.66 / Chapter VI. --- RECOMMENDATIONS --- p.67 / Chapter 6.1 --- Target Markets for Fast Food --- p.67 / Chapter 6.2 --- Marketing Mix for Fast Food Operators --- p.68 / Chapter 6.3 --- The Recommended Marketing Mix --- p.69 / Chapter 6.3.1 --- Product Strategy --- p.69 / Chapter 6.3.2 --- Pricing Strategy --- p.71 / Chapter 6.3.3 --- Place (Location) Strategy --- p.72 / Chapter 6.3.4 --- Promotional Strategy --- p.74 / Chapter 6.4 --- Concluding Comments --- p.76 / Chapter VII. --- LIMITATIONS OF THE STUDY AND SUGGESTIONS FOR FURTHER STUDY --- p.78 / Chapter 7.1 --- Heterogeneous Population in China --- p.78 / Chapter 7.2 --- Time and Resource Constraints --- p.78 / Chapter 7.3 --- Sampling Method --- p.79 / Chapter 7.4 --- Small Sample Size --- p.79 / Chapter 7.5 --- Seasonal Factor --- p.79 / Chapter 7.6 --- Response and Non-response Bias --- p.80 / Chapter 7.7 --- Reliability and Validity --- p.80 / BIBLIOGRAPHY --- p.81 / APPENDICES --- p.84

by Chan Min, Simon, Wong Suet Ching, Magdalene. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 99-101). / TABLE OF CONTENTS --- p.iii-iv / LIST OF TABLES --- p.v / PREFACE --- p.vi / Chapter / Chapter I. --- INTRODUCTION / Characteristics of Modern Consumer Behaviour --- p.1 / Framework of the Project --- p.1 / Methodology --- p.2 / Moulding Consumer Behaviour --- p.3 / Chapter II. --- CONSUMER BEHAVIOUR AND MARKETING STRATEGY / Definition of Consumer Behaviour --- p.4 / The Basic Characteristics of Consumer Behaviour --- p.4 / Key 1 : Motivation --- p.5 / Key 2 : Consumer Behaviour Includes Many Activities --- p.6 / Key 3 : Consumer Behaviour is a Process --- p.7 / Key 4 : Consumer Behaviour Differs in Timing and Complexity --- p.7 / Key 5 : Consumer Behaviour Involves Different Roles --- p.8 / Key 6 : Consumer Behaviour is Influenced by External Factors --- p.9 / Key 7 : Consumer Behaviour Differs for Different People --- p.9 / The Institutional Consumer Behaviour --- p.10-11 / Similarities to Individual Consumer Buying / Differences from Individual Consumer Buying / Chapter III. --- MACROENVIRONMENT / The Importance of China Market --- p.12 / The Sociological Aspect of China Market --- p.13 / The Economic Aspect of China Consumer Market --- p.13-16 / Recent Political Development --- p.17-18 / Chapter IV. --- MICROENVIRONMENT / Zhuhai City --- p.19-23 / Zhuhai Department Store --- p.24 / Mission of Zhuhai Development Store --- p.24 / Marketing Approach --- p.24 / Strength of Zhuhai Department Store --- p.25 / An Analysis of its weaknesses --- p.26 / Threats of The Store --- p.26 / Opportunities for The Store --- p.27 / Chapter V. --- TRENDS OF CONSUMER BEHAVIOUR IN ZHUHAI CITY / Marketing Survey of Consumer Behaviour in Zhuhai City / Questionnaire Survey / Methodology --- p.28 / Analysis of Questionnaire Result --- p.29-35 / Interviews of Zhuhai Department Store / Methodology --- p.36 / Analysis of Interview Results --- p.37 / Zhuhai Department Store In Store Observation --- p.38-39.13 / Chapter VI. --- INTERVIEW WITH EXPERTISE OF HONG KONG ACADEMIC AND COMMERCIAL FIELD / Methodology --- p.40 / Analysis of Interview Results --- p.41 / Chapter VII. --- RECOMMENDED STRATEGIES / Market Segmentation --- p.42 / Market Penetration --- p.42 / Market Development --- p.43 / Pricing Strategy --- p.43 / Product Strategy --- p.43 / Advertising / Promotion Strategy --- p.43 / Building Up Corporate Image --- p.44 / Quality Management --- p.44 / Incentive for Sales --- p.44 / Education for Customer --- p.44 / APPENDIX --- p.45-98 / BIBLIOGRAPHY --- p.99-101

陳偉文. / 書名原題: 「文化工人」 -- 延安作家的自我形象與身份認同(1937-1945) / 論文(碩士) -- 香港中文大學硏究院歷史學部,1995. / 參考文獻: leaves 114-120. / Chen Weiwen. / Chapter 1， --- 中共與知識分子的關係 --- p.3 / 中外學者眼中的中國知識分子 --- p.4 / 中共與延安作家 --- p.5 / 「文化工人」的自我形象與身份認同 --- p.6 / 小結 --- p.10 / Chapter 2， --- 文人與黨員的雙重身份´ؤ瞿秋白與張聞天 --- p.17 / 左聯的舵手瞿秋白 --- p.17 / 反關門主義的張聞天 --- p.20 / 雙重身份的影響 --- p.22 / Chapter "3 ," --- 左翼作家聯盟與無產階級革命文學 --- p.26 / 時勢造難´ؤ´ؤ「左聯」的崛起 --- p.27 / 「左聯」與蘇聯 --- p.27 / 中共與普羅文學 --- p.28 / 「左聯」的宗旨及其主張 --- p.28 / 「奴隸總管」周揚 --- p.32 / 「女戰士」丁玲 --- p.34 / 三十年代的艾青、蕭軍實味 --- p.37 / 處於過渡階段的「無產階級作家」 --- p.40 / Chapter 4， --- 整風前延安作家的自我形象與身份認同 --- p.47 / 自我形象的探索 --- p.48 / 關於作家「自我形象」的數點補充 --- p.53 / 對人民的認同 --- p.55 / 對國家黨的認同 --- p.62 / 自我批評 --- p.68 / 小結 --- p.70 / Chapter 5， --- 整風後延安作家的自我形象與身份認同 --- p.80 / 延安整風於王實味事件 --- p.80 / 文藝座談會後作家的自我形象 --- p.85 / 文藝座談會後作家對人民的認同 --- p.89 / 文藝座談會後作家對黨國的認同 --- p.91 / 整風後作家的「自我批評」 --- p.97 / 小結 --- p.99 / Chapter 6， --- 無奈的關係--總結 --- p.109 / 參考書目 --- p.114

by Tom Wood Kon. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 217-232). / Abstracts in English and Chinese. / Chapter Chapter One: --- Introduction --- p.1 / Chapter 1.1 --- The Substantive Problem: Women's Disadvantageous Position in Educationin China before 1842 --- p.2 / Chapter 1.2 --- Context of the Study: Education for Girls in Guangdong in 1930s --- p.4 / Chapter 1.2.1 --- Political Environment in 1930 China --- p.6 / Chapter 1.2.2 --- Economic Conditions --- p.8 / Chapter 1.2.3 --- Education in Rural Areas --- p.10 / Chapter 1.2.4 --- Guangdong in the 1930s --- p.11 / Chapter 1.3 --- Perspectives of the Study: Symbolic Interactionism --- p.14 / Chapter 1.4 --- Significance of the Study --- p.15 / Chapter 1.5 --- Research Questions --- p.15 / Chapter Chapter Two: --- Theoretical Context of the Study: --- p.18 / Chapter 2.1 --- Symbolic Interactionism --- p.18 / Chapter 2.2 --- Sociology of Education: The Processes of Schooling --- p.20 / Chapter 2.2.1 --- The Deweyan Perspective --- p.20 / Chapter 2.2.2 --- The Structural-Functionalist Perspective --- p.21 / Chapter 2.2.3 --- Structural-Functionalist View of Knowledge --- p.22 / Chapter 2.2.4 --- Schooling and Theories of Reproduction --- p.23 / Chapter (1) --- Economic-Reproductive Model --- p.23 / Chapter (2) --- Cultural-Reproductive Model --- p.23 / Chapter (3) --- Hegemonic-State Reproductive Model --- p.24 / Chapter 2.2.5 --- Schooling and the Theories of Resistance --- p.26 / Chapter 2.2.6 --- The New Sociology of Education --- p.27 / Chapter 2.2.7 --- Paulo Freire's View on Schooling Process --- p.32 / Chapter 2.3 --- Benefits of Schooling --- p.33 / Chapter 2.3.1 --- Structural-Functionalist Theory --- p.34 / Chapter 2.3.2 --- Human Capital Theory --- p.36 / Chapter 2.3.3 --- Education and State Formation --- p.38 / Chapter 2.3.4 --- Benefits from Individual Points of View --- p.40 / Chapter 2.4 --- The Question of Applicability --- p.42 / Chapter Chapter Three: --- Historical Context of the Study --- p.45 / Chapter 3.1 --- Women's Education in China before 1942 --- p.45 / Chapter 3.2 --- "Development of Women Education in China, 1842-1930s" --- p.49 / Chapter 3.2.1 --- The Contribution of Mission Schools --- p.50 / Chapter 3.2.2 --- The Private Schools for Girls --- p.55 / Chapter 3.2.3 --- The Government Efforts in Girls' Education --- p.57 / Chapter 3.2.4 --- Educational conditions in Guangdong --- p.61 / Chapter 3.2.5 --- Portrait of the First Girl School --- p.63 / Chapter Chapter Four: --- Research Design --- p.66 / Chapter 4.1 --- Definition of Key Concepts --- p.66 / Chapter 4.1.1 --- Benefits of Schooling --- p.66 / Chapter 4.1.2 --- Schooling Process --- p.67 / Chapter 4.1.3 --- Curriculum and Hidden Curriculum --- p.67 / Chapter 4.2 --- The Scope of Study --- p.68 / Chapter 4.3 --- Research Methods --- p.70 / Chapter 4.3.1 --- Qualitative Studies --- p.70 / Chapter 4.3.2 --- In-depth Interview --- p.72 / Chapter 4.3.3 --- Documentary and Textual Analysis --- p.73 / Chapter 4.4 --- Sample Selection --- p.76 / Chapter 4.5 --- Data Collection and Organization --- p.77 / Chapter 4.6 --- Limitations of the Study --- p.78 / Chapter Chapter Five: --- The Profiles of the Respondents --- p.80 / Chapter 5.1 --- Ru - Daughter of a Doctor of Chinese Medicine --- p.80 / Chapter 5.2 --- Fang 226}0ؤ Daughter of a Postman --- p.83 / Chapter 5.3 --- Rong 226}0ؤDaughter of a Restaurant Owner --- p.87 / Chapter 5.4 --- Qing 226}0ؤ Daughter of a Judge --- p.90 / Chapter 5.5 --- Summary --- p.93 / Chapter Chapter Six: --- Acquisition of the Educational Opportunity --- p.97 / Chapter Chapter Seven: --- The Origins and Development of the Girls' School --- p.106 / Chapter 7.1 --- The Origins --- p.106 / Chapter 7.2 --- Development of the School --- p.107 / Chapter 7.2.1 --- The Tianma Lane Period (1928-33) --- p.107 / Chapter 7.2.2 --- The Tengfeng Road Period (1934-37) --- p.109 / Chapter 7.2.3 --- The Liangjiao Period (1937-38) --- p.111 / Chapter 7.3 --- Sources of Students --- p.114 / Chapter Chapter Eight : --- Reconstruction of the Schooling Processes --- p.116 / Chapter 8.1 --- The Physical Environment --- p.116 / Chapter 8.2 --- Assembly --- p.119 / Chapter 8.3 --- Curriculum --- p.125 / Chapter 8.4 --- Extra-curricular Activities --- p.135 / Chapter 8.5 --- Anti-Japanese Activities --- p.137 / Chapter 8.6 --- Communist Activities --- p.142 / Chapter 8.7 --- Social Environment --- p.144 / Chapter 8.7.1 --- The Principals --- p.145 / Chapter 8.7.2 --- The Teachers --- p.149 / Chapter 8.7.3 --- The Classmates --- p.157 / Chapter Chapter Nine: --- The Outcomes of Schooling --- p.163 / Chapter 9.1 --- Life as a Teacher During Social and Political Upheavals --- p.163 / Chapter 9.1 --- The Impact of War --- p.163 / Chapter 9.1.3 --- The Meaning of Education --- p.167 / Chapter 9.1.3 --- Application of Knowledge --- p.171 / Chapter 9.2 --- Teaching Life in the 'New China' --- p.178 / Chapter 9.2.1 --- Attitudes towards the New State --- p.179 / Chapter 9.2.2 --- The Orientation of Values --- p.181 / Chapter 9.2.3 --- Life as Teacher --- p.184 / Chapter 9.3 --- Benefits of Schooling --- p.193 / Chapter 9.3.1 --- The Elitist Education --- p.193 / Chapter 9.3.2 --- Independence of Educated Women --- p.194 / Chapter 9.3.3 --- Being Competent and Active Participation --- p.196 / Chapter 9.3.4 --- The Impact of Knowledge --- p.198 / Chapter 9.3.5 --- Cultivation of Critical and Rational Mind --- p.200 / Chapter 9.3.6 --- The Search for Freedom of Love and Marriage --- p.202 / Chapter 9.3.7 --- We are Graduates of 1937 --- p.205 / Chapter 9.3.8 --- The Bond of Sisterhood --- p.208 / Chapter 9.4 --- Conclusion --- p.210 / Interview Guide --- p.213 / Glossary --- p.214 / Reference in English --- p.217 / Reference in Chinese --- p.227