Kwok Hong-kin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1980. / Bibliography: leaves 204-215.

Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the conceptual framework used in the study. Data were collected from semistructured interviews and a review of publicly available data and company websites. Data were analyzed using the principles of the content analysis method, which included identifying codes and themes. Findings indicated owners of successful coffee shops were actively engaged in the day-to-day business operations and in the community; provided premium products; used social media for marketing, promotion, and branding; used competitive pricing; were precise about the location; provided exceptional customer service and personalization, and had points of marketing differentiation to promote their brand. The implications of this study for positive social change include the potential to support the welfare of the citizens of Arkansas, and owners of coffee shops across the United States that could provide independent coffee shop owners with marketing strategies necessary to sustain business operations, contribute to new job creation and regional economic sustainability.

In this study, an operational (short term) flexibility management approach is proposed for make-to-order companies with flexible shops. Order Review and Release (ORR) techniques and typical Flexible Manufacturing System (FMS) decisions are combined in this method. The proposed method prepares a shop environment by allocating process and routing flexibility types at different levels to the shop in each production cycle. Variety, volume, and criticality of the part types in the pool and the anticipated orders constitute the main inputs for flexibility allocation. A flexibility management policy is introduced and determination of the proper policy is realized with the integrated utilization of mathematical programming and simulation modeling. An experimental study is performed to investigate the effects of proposed method on a hypothetical flexible shop. Results show that with an appropriate policy, periodical and online flexibility management can be an effective tool to cope with uncertainty in demand if combined with ORR techniques.

The routine consumption patterns of ordinary consumers in the first half of the nineteenth century, particularly those in the provinces, have been neglected. This thesis sheds light on this area by investigating one particular commodity, clothing. To undertake this, a range of archival sources, visual evidence and surviving dress relating to the counties of Herefordshire and Worcestershire have been examined. The data has enabled an analysis of the consumption of clothing in different locations within the two counties, including county towns, industrial regions and villages, to be carried out. The results have highlighted the many different methods of clothing supply available to the non-elite consumer, which included shop retailing, itinerant selling, illicit networks and clothing distributed via the Poor Law and charity. The thesis demonstrates firstly that the non-elite consumer could obtain clothing from a variety of outlets, using different acquisition methods. Secondly, it shows that this clothing varied in both style and the way it was manufactured, often depending on the supply network utilised. The thesis questions assumptions about the availability of ready-made clothing, the nature of retailing clothing in rural areas, the decline of hawking and peddling, the non-elite use of clothing shops and non-elite consumers’ relationship with fashion. It emphasizes that non-elite consumers had a complex relationship with their clothing, influenced in part by personal preference, gender, economic circumstances and stage in the life-cycle. This thesis shows the multifarious ways non-elite, provincial consumers acquired and wore their clothing.

This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. This work confirms the existence of modern marketing trend in the e-commerce, which uses discounts as a tool for communication with consumers and for retaining them in the shop as a regular customer, and not just for traditional use of discounts as a way to sell remaining goods. To conduct the study the collected data obtained through systematic observation of application of discounts and promotions as marketing tools in the e-shops in these countries. Following the comparative analysis of statistical data we were able to determine the difference in the periods of sales, the maximum and minimum level of price falls, to create a typology of discounts, typical for both countries and for each of them separately. The recommendations for online retailers who develop the markets of these countries with regard to national specifics in communication with the consumer and based on the most popular types of discounts and promotions are also the important part of this work. The results of this study refute the words of the expert Simonetta Carbonaro that the modern approach to pricing policy in the e-commerce is a "suicide of fashion retail."

This is a study of the facilities and processes used in finishing wood and metal projects used in industry as compared with facilities available and the processes used in industrial arts programs in one hundred Texas schools.

The purpose of this study was to identify the essential furniture and equipment needed for instructional programs in industrial arts in grades seven and eight in Texas public schools. The study includes a brief history of federal and state legislation affecting industrial arts and vocational education. A checklist containing items of furniture and equipment applicable to each of the twelve approved areas of Introductory General Shop in grades seven and eight was sent to industrial arts teachers, supervisors of industrial arts in the pilot programs, and industrial arts teacher educators in Texas. Over 51 per cent of the respondents agreed that a majority of the items listed in the checklist were essential or desirable for instructional programs in industrial arts in grades seven and eight.

Background: Sweden is one of the biggest coffee consuming countries in Europe with the average annual coffee consumption per capita as high as 8.2kg. This mass consumption of coffee therefore creates high level of competition amongst coffee providers in the Swedish coffee market. There are numerous coffee shops and even some food chains and retail stores selling their own brand of coffee. This study will focus on Generation Y, as they will soon be the majority of consumers Purpose: The purpose of this thesis is to investigate and analyze what factors affect Generation Y’s loyalty to coffee shops and examine what forms the basis of Generation Y’s loyalty for coffee shops. Methodology: In this thesis, the research method is based on a quantitative approach using a questionnaire to collect data. The findings are established by using both existing literature and primary data. The questionnaire consists of 432 respondents and 400 respondents’ data was used to answer the research question. The respondents consist only of Generation Y who has lived in Sweden for longer than six months. Conclusion: This study has shown that the most important factor that affects people of Swedish Generation Y to become loyal customers to coffee shops is being provided a comfortable and suitable environment. The second important factor is product quality. The third factor is service. However, for those who are students and unemployed Swedish Generation Y, price is also a factor that could influence their loyalty. Moreover, Coffee shops can use loyalty programs to get their customers’ higher customer loyalty. Key words: Coffee shops, Generation Y, Customer loyalty, Customer satisfaction

The emergance of modern technologies has essential impact on the way people communicate, spend lisure and shop. The influence of internet has not avoid the market with psychoactive substances. Aproximately since 2008 has happend significant rise among the sops with new psychadelic substances(NPS). The rise of the shops has risen also an afford to monitor this new phenomenon. This thesis follows project Itrend that haas monitored the NPS shop in 2014 and 2015. The aim of the work is to provide more detailed estimate of this size of the market with NPS and the dynamics of its developement between years 2014 and 2106. The analysis of data overstep frame of project I­Trend. keywords: NSP,web shops, internet,marketing strategies

M.Tech. (Architectural Technology) / This book is based in, and begins with, dialogue. This is the exchange between author and reader, as consumer of its narrative. Portions of this work are interactive in order to extend and capture this dialogue between each of us and the ‘material’ content that “constitutes the city, as lived experience, encounter and representation. The book is an imagining of the city. It is a visual-textual craft anthology that develops over time as a collection of artefacts that point to an alternate future reality. This is done through the process of design. [0.1] The dialogue is interlaced with cross-stitched personal histories[G] of both author and the site. There are many personal reflections about place, image and experience of space comprising the presented material. These are woven into the subject matter. The book sews together these patches of the experiential, the visionary and the idiosyncratic nuances of the existing and future city, and site. The format and composition of the pages that follow resemble material ‘things’ as the manifestations of city. Using montage and collage as devices of visual narrative, the subject and design process is suggested, developed and compiled. The ‘image of the city’ is derived through collection and accumulation of textile-tectonic narrative. This is presented as assemblages that can, at any point, be read as past, present or possibility.