Thesis (M.F.A.)--Rochester Institute of Technology. / Typescript. Includes bibliographical references (leaves 30-31).

Typescript. Includes bibliographical references (p. 321-325).

Thesis (M.(Augmentative and Alternative Communication))--University of Pretoria, 2004. / Includes bibliographical references.

Thesis (M.A.)--Miami University, Dept. of Speech Pathology and Audiology, 2006. / Title from first page of PDF document. Document formatted into pages; contains [1], v, 45 p. : ill. Includes bibliographical references (p. 35-37).

Thesis (M. S.)--Industrial Design, Georgia Institute of Technology, 2008. / Roberts, David P., Committee Member ; Ringholz, David A., Committee Member ; Chung, Wayne C., Committee Chair.

Relevance has been applied to various conditions in the marketing literature but no single definition has been developed. A single clear definition will be helpful to researchers investigating relevance in the marketing and consumer behavior fields. Confusion also exists in the literature regarding to what extent a symbolic visual in an advertisement is relevant. Many researchers are also calling for empirical evidence of a linkage between relevance and response through a theoretical measure of relevance. The central theory used in this dissertation is Sperber and Wilson's (1995) theory of relevance (TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes the assertion that TOR has been underutilized and even ignored by some researchers in past marketing literature. Thus, TOR is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what is currently realized by researchers and marketing managers. A reliable measure of relevance was developed using TOR as a foundation. Experiments were conducted to empirically test TOR and support was found for most aspects of the theory. This dissertation makes several contributions to the consumer behavior literature. These contributions include: 1) clarifying the definition of relevance in advertising, 2) developing a tentative measure of relevance, 3) providing an explanation of how non-relevant visuals produce effects expected for relevant visuals as occurred in experiments conducted by Mitchell and Olson (1981) and Miniard, Bhatla, Lord, Dickson and Unnava (1991), 4) showing how relevance of symbolic visuals in advertisements relates to specific consumer responses, and 5) offering suggestions for how the theory of relevance can be used by researchers and marketing managers to gain a better understanding of consumers' interpretation of advertising visuals.

Lo Ka Yu. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2005. / Includes bibliographical references (leaves 334-341). / Abstracts in English and Chinese. / Lo Ka Yu. / 論文擇要 --- p.i / Abstract --- p.ii / Acknowledgments --- p.iii / Table of Content --- p.iv / List of Figures --- p.vi / List of Tables --- p.xv / Introduction --- p.1 / Chapter 1.1 --- Questions raised --- p.1 / Chapter 1.2 --- Literature in Chinese wood carving and symbolic language --- p.11 / Chapter 1.3 --- Methodology and field work --- p.26 / Chapter 1.4 --- Content of the thesis --- p.29 / Jixiang 吉祥 carvings --- p.30 / Chapter 2.1 --- An exhibition of wishes --- p.30 / Chapter 2.2 --- Chinese: People of symbols --- p.32 / Chapter 2.3 --- Chinese Sense of Auspiciousness --- p.37 / Chapter 2.4 --- Chinese House: symbols and jixiang 吉祥 --- p.41 / Chapter 2.5 --- Jixiang 吉祥 motifs in wood carvings --- p.44 / Chapter 2.6 --- "Motifs, symbols and symbolic language" --- p.47 / Domestic Decorations --- p.55 / Chapter 3.1 --- Tai Fu Tai 大夫第，San Tin 新田 --- p.57 / Chapter 3.2 --- "No. 123 village house, San Tin 新田" --- p.104 / Chapter 3.3 --- Ching Shu Hin 清暑軒，Ping Shan 屏山 --- p.107 / Chapter 3.4 --- "No. 93 village house, Shui Tsan Tin Tsuen 水盞田村" --- p.141 / Chapter 3.5 --- "No. 32&33 village houses, Ha Tin Liu Ha 下田寮下" --- p.143 / Ceremonial Buildings --- p.147 / Chapter 4.1 --- Man Ancestral Hall 文氏宗祠，San Tin 新田 --- p.149 / Chapter 4.2 --- Man Lun Fung ancestral hall 麟峰文公祠，San Tin 新田 --- p.155 / Chapter 4.3 --- Kun Ting Study Hall 覲廷書室，Ping Shan 屏山 --- p.171 / Chapter 4.4 --- Wai Hing Study Hall 渭卿書室，Ping Shan 屏山 --- p.198 / Chapter 4.5 --- Yan Dun Kong Study Hall 仁敦岡書室，Ping Shan 屏山 --- p.201 / Chapter 4.6 --- Sin Sui Study Hall 善述書室，Lung Yeuk Tau 龍躍頭 --- p.217 / Religious Buildings --- p.246 / Chapter 5.1 --- Tung Shan Temple 東山古廟，San Tin 新田 --- p.248 / Chapter 5.2 --- Kwan Tai Temple 關帝古廟，Tai O 大澳 --- p.251 / Chapter 5.3 --- "Yeung Hau Temple 楊侯古廟, Tai O 大澳" --- p.262 / Symbolic Language of Wood Carvings --- p.277 / Chapter 6.1 --- Symbols - pictorial vocabularies --- p.277 / Chapter 6.2 --- Symbolic meanings --- p.284 / Chapter 6.3 --- Reading the Symbolic language --- p.287 / Chapter 6.4 --- Dynamics of Symbolic Language --- p.312 / Conclusion --- p.316 / Appendix I --- p.319 / Appendix II --- p.320 / Appendix III --- p.321 / Appendix IV --- p.323 / Appendix V --- p.326 / Appendix VI --- p.327 / Bibliography --- p.334 / Manuscripts before 1911 --- p.334 / Works after 1911 --- p.336 / Other References --- p.341

The intention of this thesis is to explore the innate human desire to pursue an ideal existence. This compulsion recurs throughout history, regardless of race, religion, or geography, revealing itself through multiple disciplines such as art, design, film, music, and architecture. Humankind’s propulsion towards utopia evidences the human condition and our desire to create an improved existence for ourselves and for those who follow. It is this idyllic goal that promotes change, social progress, and ultimately unites humankind. This thesis will inform and facilitate a platform from which to experience and reflect upon our collective utopian ambition through the lens of graphic design. / Includes bibliography. / Thesis (M.F.A.)--Florida Atlantic University, 2015. / FAU Electronic Theses and Dissertations Collection

Wayfinding Design for Randomly Developed Areas: The Beltline Case Study proposes a wayfinding signage program for the new public transit project in Atlanta known as the Beltline. This program unites the Beltline with other transit options within Atlanta, such as MARTA, to form a comprehensive transit system. This program will be known as The Atlanta Unified Transit Program. My proposed signage program includes map kiosks, information posts and signs promoting the various levels of transit offered in Atlanta as well as information about the areas surrounded by public transit. The signage examples created for my thesis are prototypes that could later be applied to any location within the area serviced by public transit.

Thesis (PhD(Prakt. Teol.)--Universiteit van Pretoria, 2003. / Includes bibliographical references.