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Struktura lobbingu v Evropské unii pomalu posouvá k více demokratickému modelu. Nejvlivnější institucí není již Rada EU, ale nejvhodnějšími institucemi k lobbingu se stávají EP a Komise. Nejen tento posun přispívá k demokratizaci celého procesu, velkým přispěvatelem je lobbing samotný. Žádný zákonodárce na světě není schopen vědět vše o všem, není schopen vnímat všechny aspekty daného problému. Prapůvod vzniku lobbingu tkví v zájmových skupinách. Zákon je většinou kompromisem různých názorů a zájmů různých lobbistických skupin. Lobbing různých zájmových subjektů u volených zákonodárců je v této souvislosti jedním z důležitých přispěvovatelů k demokracii v Bruselu

Diplomová práce se zabývá plněním fiskálních konvergenčních kritérií zeměmi Visegrádu, přičemž důraz je kladen na stav provádění reforem veřejného sektoru. Je zhodnocen vývoj deficitů veřejných financí a veřejného zadlužení v posledních deseti letech. Práce vzájemně porovnává přístupy Česka, Slovenska, Polska a Maďarska k přijímání společné měny a dosud dosažené výsledky a naznačuje možné směry budoucího vývoje.

Creating a stabile economic environment that is able to resist the competitive pressure at the European market was one of the main conditions for candidate countries in the integration process. In present all new member countries of the European Union are getting ready to enter the European Area, which will represent the round-off of their integration efforts. The countries of the Visegrad group, that are former centrally planned economies of the Soviet block, form quite homogeneous unit and their positions in the integration process were very similar. The main objective of my work is to provide a complex illustration of the progress made in economies of V4 group both during the integration process and over last few years after their accession to the European Union.

Thesis examines the trade development in the Visegrad countries, the Czech Republic, Slovak Republic, Poland and Hungary through the detailed analyses of their historical trends in GDP, currency and inflation, and foreign trade. The timeline of their trade development was split into two periods: during communism and after the collapse of communism. The study showed that the Visegrad countries' trade was concentrated mostly within the CMEA countries and their trade relations with the West were restricted which held them back from their earlier integration into the EU and also kept down their economic growth for several decades. Their economies were centrally planned and state held monopoly over foreign trade which caused them to be much less competitive on world markets. The period after the collapse of their communist regimes involves their transition to market economy and their full integration into the EU with the increasing share of the EU in their foreign trade. The analysis of this period emphasizes the importance of the openness of their economies in their gained economic growth. Another purpose of the study was to look into their trade perspectives with the economic projections and their future accession into the Eurozone. Visegrad countries' cooperation in attracting FDI into the region was also found important for their economic stabilization and future growth in today's competitive world.

My diploma work is about problematics of insurance and lending of local action groups. First part is focused on basic characteristics of local action groups, historical development of its financing and characteristics of MAS Šumavsko, z.s. Then I describe problematice of credit products of chosen banks on czech bank market. Next part is about detailed analysis of credits and insurance products od MAS Šumavsko, process of using and comparison in time. The last part of my diploma works is focused on proposals and recommendations for MAS Šumavsko in the field of financing, lending and insurance.

This thesis deals with Corporate Social Responsibility. In the theoretical part the basic concepts of Corporate Social Responsibility are determined and introduced initiatives dealing with CSR at national, European and global level. The definition of methods for measuring CSR, communication, implementation and benefits of CSR for the company are also included in this part. The practical part is focused on the company Skupina ČEZ. There is company presentation, particular CSR activities and research. The aim of the work is to explore CSR activities of this company and propose recommendations how to develop these activities. The partial objectives are to determine how the graduates perceive the Company Skupina ČEZ and how they are informed about CSR strategy and approach of this Company to behave responsibly.

The subject of these diploma work is estimation marketing strategy of the company, which is making events. In first and theoretic part of this diploma work I dealing with prodigy of eventu and his mening in today´s companies. There is also mention about story when this mark is started to use at all, when modern society has been started interest about it, as aviable part of marketing mix. I enlarge here theoretics contributions and reasons why is important arrange him. In practical part I dealing with aspects of event himself and process of realization. Because in this time I working in company creating this events, I had posibility to look on this evets from the another side. I also had posibility notice mistakes which are making on actions, in this part of marketing. In final part I mented about efectivity events and outlines the future.

The subject of these diploma work is estimation marketing strategy of the company, which is making events. In first and theoretic part of this diploma work I dealing with prodigy of eventu and his mening in today´s companies. There is also mention about story when this mark is started to use at all, when modern society has been started interest about it, as aviable part of marketing mix. I enlarge here theoretics contributions and reasons why is important arrange him. In practical part I dealing with aspects of event himself and process of realization. Because in this time I working in company creating this events, I had posibility to look on this evets from the another side. I also had posibility notice mistakes which are making on actions, in this part of marketing. In final part I mented about efectivity events and outlines the future.

BUBENÍČKOVÁ, P. Dynamics of Bank Loans and Deposits in the Visegrad Countries. Diploma thesis. Brno: Mendel University, 2018. This diploma thesis examines the influence of macroeconomic factors on the total volume of loans and deposits in the Czech Republic, Slovakia, Poland and Hungary between 2004 and 2017. The empirical analysis uses multiple regression model of time series where all variables are in the form of relative year-on-year changes.