Purpose: The purpose of this study was to find what factors, and to what extent these factors, affects students buying behavior regarding textbooks online.   Method: A quantitative and deductive approach by collecting data using a questionnaire through Facebook.  The population for this study is University students in Sweden, and convenience sampling was used. A descriptive research design was chosen for this thesis.   Conclusions: In this research it was clear that students did not experience perceived risk when purchasing online. Regarding the price as an affecting factor, there was an impact on the students buying behavior. Also the convenience was seen as a factor that was influencing a purchase. The two last factors, social influence and brand awareness, was affecting the students buying behavior but should be treated carefully.   Paper type: Research paper.

In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship” captured the hearts of Americans frustrated with failed Bush policy and constant gridlock in Washington. His inspirational speeches and words inspired a nation ready for a fresh and modern leader prepared to tackle twenty-first century problems. And, his innovative use of online and social media tools allowed millions of supporters to easily get involved in the campaign, igniting a movement never seen before in American elections. This paper analyzes how Barack Obama transformed political campaign marketing, utilizing both traditional and new ways to communicate and engage with the masses. This is accomplished by first illustrating a general framework for political marketing. Then, I examine the history of political campaign marketing, with a special emphasis on how technology has transformed the field over time. Lastly, I analyze how online and social media tools helped Obama win the election and how the internet has transformed the nature of political elections.

Bibliography: leaves 355-378. / xviii, 378, [89] leaves : ill., maps ; 39 cm. / Title page, contents and abstract only. The complete thesis in print form is available from the University Library. / This thesis is concerned with the understanding and clarification of the impact of international labour migration in Indonesia. The overall aim of this study is to investigate the economic, social and demographic consequences of international labour migration on the migrants, their families, their communities of origin and their nation of origin. / Thesis (Ph.D.)--University of Adelaide, Dept. of Geography, 1997

Thesis (Ph.D.)--University of Wollongong, 2005. / Typescript. Includes bibliographical references: leaf 219-237.

Treatise (Ed. D.)--University of Texas at Austin, 2008. / Vita. Includes bibliographical references.

Thesis (Ph.D.)--Bowling Green State University, 2009. / Document formatted into pages; contains v, 130 p. Includes bibliographical references.

Thesis (Ph. D.)--Ohio State University, 2005. / Title from first page of PDF file. Includes bibliographical references (p. 121-125).

During the past decade, a significant change in use of force norms took place within the United Nations Security Council (UNSC). The United Nations (UN) is founded on a collective security agreement, which gives the UNSC the power to authorize the use of force to protect UN member-states. The UN Charter explicitly provides the UNSC with a mandate to keep peace between states, not within them. In 2006, however, the UNSC unanimously adopted the "Responsibility to Protect" (R2P) doctrine, which expanded what I call the UNSC's circle of protection to include "human protection." Further, in exceptional circumstances, R2P gives the UNSC the power to authorize the use of force in a country without the consent of its government. Many UNSC members initially resisted institutionalizing R2P, especially those with contested territory and a history of foreign intervention, such as China. This dissertation attempts to explain how and why this change in use of force norms developed. I argue this macro-level change was principally due to two often overlooked factors: an epistemic community pushing the Council to become more empathetic and altruistic, and Council members wanting to gain social status. In order to adequately explain the development of R2P you must explain the significant role the epistemic community played. And to adequately explain the significance of the epistemic community you must explain the significant role empathy played. Further, to sufficiently explain the UNSC's decision to adopt R2P you must explain the significance of China's acceptance. And to sufficiently explain China's acceptance you must explain the significant role status-seeking played. Explanations for the adoption of R2P that do not acknowledge the significant role of empathy and social influence are incomplete and insufficient. Although others have argued emotion and social influence are important causal variables in international relations, few offer specific mechanisms or micro-processes demonstrating how these factors work. This dissertation attempts to fill this gap. The implications are that empathy and status-seeking matter far more to international relations than many suggest.

Proposed associations between social influence strategies (i.e., persuasion, coercion, and relationship referencing), Kelman's (1958; 1961) processes of change (i.e., internalization, identification, and compliance), and types of motivation derived from self-determination theory were examined. Proposed associations between social influence strategies and relationship satisfaction were also examined. A sample of 194 undergraduate students answered various questionnaires to measure relationship satisfaction, motivation to engage in exercise, Kelman's processes, and forms of social influence. Results indicated significant associations between social influence strategies and Kelman's processes, as well as significant associations between Kelman's processes and motivation. Results supported one mediation path (i.e., persuasion is associated with intrinsic motivation via internalization). Results also indicated an association between persuasive influence strategies and relationship satisfaction.

[pt] A compra por impulso acontece sem reflexão, espontaneamente, e pode ter vários antecedentes. O objetivo desta dissertação foi testar o poder preditivo dos cinco grandes fatores de personalidade sobre a compra por impulso. Para tanto, realizaram-se dois estudos em que 1296 brasileiros, de todos os estados da federação, responderam a um questionário via internet. O estudo 1 teve o objetivo de buscar evidências de validade de um instrumento para aferir a tendência de comprar impulsivamente. Foram encontradas correlações positivas entre a tendência de comprar por impulso, a influência social normativa e traços de impulsividade do consumidor. O instrumento também foi capaz de diferenciar pessoas que fazem lista de compras das que não fazem, e pessoas que preferem ir às compras sozinhas das que preferem comprar acompanhadas. As evidências encontradas suportam o uso do instrumento para o contexto brasileiro. No segundo estudo, foi realizada uma regressão linear múltipla para testar se personalidade e influência social prediriam a compra por impulso. As variáveis investigadas explicaram 23 por cento da variância da compra por impulso. Entre preditores significativos positivos destacaram-se a influência social normativa e o fator de Neuroticismo de personalidade; entre os negativos, destacaram-se o hábito de fazer lista de compra e o fator Conscienciosidade de personalidade. Os resultados confirmam o poder preditivo de fatores de personalidade, influência social e hábitos de consumo sobre o comportamento de compra por impulso. Este estudo aprofunda os achados psicológicos sobre comportamentos de compra, alavancando a disseminação do conhecimento tanto para pesquisadores, quanto para profissionais interessados no tema. / [en] The aim of this study was to test the predictive power of the big five factors of personality on impulse buying. In addition, sexual differences were verified for impulse buying behavior and levels of susceptibility to social influence, as well as relations of purchase with sociodemographic variables and consumption habits. Participants were 1296 Brazilians. The model tested explained 23 percent of the variance of impulse buying, the higher predictive powers were for normative influence and neuroticism, as positive; followed by the habit of making shopping list and conscientiousness, as negative predictors. The results confirm the predictive power of personality factors, consumption habits and socio-demographic variables on impulse buying.