Purpose: The main purpose of this study/thesis is to, through an interview with researchers in medical field in Jönköping,  provide an empirical analysis of the link or relationship between medical researcher and patient through social networking sites specifically for collaboration in order to improve relationships, dissemination of information and knowledge sharing. Background: The importance of social networking websites as a means of interaction between groups of individuals cannot be underestimated. Their impact on daily life activities and activities cannot be underestimated. Because  millions of individuals are making use of Social Network Sites (SNSs) to build or reinforce relationships, connect, disseminate and share information as well as sharing of knowledge whether personal or non-personal experiences with people they already know offline or new people online. Therefore, the authors are interested basically in how social networking web sites are being utilized in terms of collaborations, information and knowledge sharing and particularly in what benefits and challenge are connected to improving inter-groups collaboration in research study between researchers and ordinary citizens. Method: A review of literature gives us insight about the subject terms, critical and sensitive issues in regards to collaboration through social networking sites designed for research purpose. We apply in general networking theories such as social capital and two of its components couple with Putman´s theory of bonding and bridging social capital as a theoretical framework to synthesize the concept of  ties (strong or weak) . Our analysis based on the empirical data gathered through surveys, interviews and observation provide us with interesting preliminary results and with blueprints to guide the analysis of the thesis. Conclusion: Social networking platforms are valuable and useful in our generation being part of daily life and activity to keep up with people within our networks. However, the authors discovered that the advantages of involving ordinary citizens to participate in improving researcher-patient collaboration through dynamic social networking actually outweigh the disadvantages despite all odds and sensitive issues such as trust, privacy issues and sceptics of some researchers. In others words, some of the researchers were enthusiastic to collaborate in terms of disseminating useful information and sharing valuable knowledge with ordinary citizens. Overall, the study revealed positive result that despite weak ties relationships, the willingness to collaborate is far more than the obstacles perceived in the course of establishing such collaboration.

As the Internet has become increasingly integrated into people’s everyday lives, it has become increasingly important to consider the opportunities it provides for social interaction, self-presentation and self expression. Online spaces have often been considered to be quintessentially postmodern in potentials, allowing for play and experimentation detached from local geographic contexts and disconnected from visual markers of difference such as gender and ethnicity. Debates about affordances and potentials of online interaction have been reframed by several emergent trends in Internet usage encapsulated in the term ‘Web 2.0 networked social media’- including social networking and media sharing sites such as Facebook, Twitter and Flickr. These sites represent a renewed focus on the production of an ‘authentic’, often visually represented self online, strongly grounded in both offline and online networks of experiences, locations, relationships and contacts. These occupy a differing, interesting set of positions with respect to theories of contemporary identity and sociality, emphasising authenticity and permanence and embedding the individual in local contexts rather than emphasising anonymity and fluidity. This PhD investigates the impact of these trends, broadly examining gender, self-presentation, identity and interaction in the context of contemporary online spaces. Examining self-presentational and interactional practices and the display of taste online, this thesis will argue that the concept of ‘authenticity’ is a crucial structuring factor across all aspects of contemporary online interaction. The thesis will explore and examine the implications of this discourse of authenticity which delineates the boundaries of acceptable online self-presentation and interaction, and yet lies in tension with the complexities of impression management across the complex merged audiences brought together on social networking sites. The uncertainties and ambiguities of the merged audience here provoke a reflexivity which leads to a reaffirmation of an essentially unreflexive, pre-social self as ‘authentic’. Taking into account the need to account for agency and reflexivity the thesis will work towards an understanding of online self-presentation, gender and identity which incorporates the multiple narrative, performative and aesthetic aspects of identity.

Social networking platforms have grown to become the most popular websites on the Internet,and are the most widely used tool for job seeking nowadays. In this study the researchersinvestigate the job seekers perspective on what they perceive as the benefits of using socialnetworking platforms when used as a job seeking method. The benefits are how socialnetworking platforms are superior to traditional job seeking methods. The researchers refer totraditional job seeking methods as methods used before the popularization of social media,such as handing in paper resumes to employers and also the Internet before social media.Although the major focus is on the Internet which can nowadays be seen as the newtraditional method, before people started using social networking sites. This study thereforefocus on the transition from the Internet into Web 2.0 with social networking platforms andhow the labor market and job seeking methods has changed with this new informationtechnology. This study is a qualitative research study that is based on a hermeneuticperspective, an inductive approach and a cross-sectional research design. To be able to findanswers for this study’s purpose and research question, a utilization of in-depth semistructuredinterviews on five respondents have been conducted. What was found in the studywas that job seekers indeed perceive that there are benefits to using social networkingplatforms for job seeking, over traditional methods. What was also found was that the jobseeking process has not changed that much, although it has become more effective by beingavailable online and on social networking platforms. The perceived benefits that wereconcluded based on the analysis and discussion of the theoretical and empirical data were:globalization, more effective, easier networking, increased personal visibility and the accessto social networking platforms niched for specific professions.

The journalistic field is facing a paradigm shift with the digitalization of offline publications. This research aims to study the Swedish magazine Omvärlden, who since January 2015 has completely converted to an online magazine. The research aims to understand how this digitalization process has affected the content of Omvärlden and if it still upholds classic journalistic quality. Thus the research question is ”how has the digitalization of the magazine Omvärlden affected the journalistic content published on their digital platforms? ”. A qualitative content analysis was performed and the data was anchored in the concept of news form. The analysis was conducted in three steps; 1) comparing the offline magazine with the online magazine, 2) comparing collected data from one single day, June 5th 2017, from all of Omvärlden’s digital platforms; Facebook, Twitter, Instagram, Omvarlden.se and Omvarldenberattar.se and finally 3) following an article and comparing how the story is shaped in each digital platform. The results pointed in several directions indicating that the content is indeed adapted to the various digital channels but to different extent. Classic journalistic logics intertwine with digital logics as the content is shaped and re-shaped depending on the platform of publication. The content is both fragmented and adjusted to social and digital media logics. On the other hand, it is also coherent and in accordance with classic journalistic content and news form . Due to the ever changing media environment the research shows journalistic content will have to adapt to several media logics when shaping the content.

The senior population is growing faster than any other population group, and life expectancy is increasing. E-mail and social media enable people of all ages to stay in touch, and find information, resources, and entertainment. Positive effects are associated with computer and internet use for older adults, but not all seniors have embraced technology and some seniors feel negatively about it. Several different methods have been used to teach seniors computer skills, including mentoring, lecturing, and providing instructions, but not many procedures have been evaluated for effectiveness. In the current study, we recruited three to five seniors, taught them to use Facebook using instructions and behavioral skills training as needed, and then tested their skills. This study investigated the effectiveness of instructions alone with supplemental behavioral skills training as necessary to improve community-dwelling seniors’ social media skills on Facebook.

The subject of diploma thesis are online social networks and how they can be used in education. The first part deals how social networks can help in education, it analyses communi-cation as crucial aspect educational process. Theoretical part is also trying to define online social network with the aim on education, few of social networks are presented with exam-ples how can they be used in practise. The practical part consists in the implementation of a chosen social network (proba-bly Yammer) into the real teaching courses of the Department of system analysis - intro-ductory on subjects 4SA615 - Information Management and 4SA526 - New media and social networks. Questionnaire is used to evaluate the results and to get feedback from the student on the implemented project (social network). Recommendations are proposed based on the feedback, which could be applied to improve the courses in upcoming semes-ters. In the best-case scenario, the conclusion of this diploma thesis could lead to imple-menting the social network for whole department, or even university.

Commercial usage of social networking is one of the most discussed topic in marketing these days. There are two general ways how to use social network -- to built communities of social networks' users and to advertise in classic display advertising. Czech companies do not place social network to their communication mix so often as foreign ones. They still have to learn how to create the most effective strategy and how to communicate with users. The most important is the activity and interaction. Only then the campaign can reach the communication goals.

The theme of the thesis is "The sales support and its specifics." The first part describes the topic from a theoretical point of view and it is drawn largely from literature. The aim of the work is an analysis of sales promotions within the company Tupperware Czech Republic, which belongs between the companies of direct sales. It is also prepared a brief comparison with other representative - the company Oriflame Czech Republic. For to create the holistic view of the subject there was conducted the guestionnaire probe based on the opinion of consultants. Along with other information all has led to a proposal of a wider use of the Internet and social networks (specifically Facebook) as a potential future development of sales support.

The subject of this thesis is a study of the use of the social networking site Facebook in relation to a selected social community from the point of view of the author. The aim of this thesis is to analyse the selected social community and to address this issue, four aspects concerning the selected community are analysed; structure, sociopreferential relationships, social capital and social integration. In the first part of the thesis, I describe the existing theoretical knowledge about social integration, the sociological concept of social community, social capital and its theories and the history and basic characteristics of social networking sites. In the second part of the thesis, I describe the selected community's structure and the processing of data, obtained from research, exploring the frequency of social interactions in this community during a defined period of time. Through chosen sociometric methods, I draw conclusions which address the four aspects outlined above, thus fulfilling the aim of this thesis. The outcome and significance of this thesis is to provide inspiration to companies to achieve greater efficiency of performance by working more effectively with their employee teams.

The topic of this diploma thesis is constantly expanding segment of tourism, known as youth tourism. This diploma thesis describes and examines possibilities of a new form of tourism, a type of tourism aimed at young travellers and which developed along with globalization. The aim of the thesis is to explore this new emerging segment, including its specifications that relate to the development of current society. In the second part there is the evaluation of the questionnaire survey as supportive instrument for validation of described segment and comparison to young travellers from the Czech Republic. The conclusion offers suggestions for service providers focused on target segment.