Societal marketing - marketing based on socially or environmentally conscious attributes, has for many years been considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met expectations - prompting marketing researchers to re-examine the assumptions underpinning the societal marketing theory. One such assumption is that, given consumer concern for environmental and social issues, there is a positive, significant relationship between consumer societal knowledge and the purchase of socially-conscious products. However, the few studies which have examined this relationship have failed to provide consistent results, and thus the nature of the relationship remains unclear. It is argued within this thesis that the equivocation of results may have been a methodological artefact, as investigations often used general rather than specific measures and excluded moderating variables from their theoretical models. Adopting a mixed-method approach, this study first used qualitative interviews to identify moderating variables which may impact the relationship between the knowledge and purchase. The identified potential moderating variables were then incorporated into quantitative, survey research which was used to examine the nature of the relationship between consumer societal knowledge and the purchase of socially-conscious products. The study found that the relationship between the variables is both positive and significant, but weak. The results revealed that one contextual variable, Health, moderated the relationship between knowledge and purchase. The results also suggest the more traditional product attribute of price remains the most significant predictor of purchase - far greater than the consumers' societal knowledge.

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The aim of this thesis is to study social responsibility and find out what responsibilities the graphic designer may have and what they can do using their skill set as a designer to contribute in helping to better their community. Social responsibility needs to be addressed more within the design field. It needs to be introduced and taught to students at an early stage of their education, so as they fully understand the power and influence that their creations will have over society, and the role this plays in materialism, overconsumption and our modern day consumer-culture. Change needs to be made within graphic design and the urgency for this grows more and more for each day that passes. The graphic designer needs to critically reflect over the purpose of their work and answer the question of whom it stands to serve: their audience or consumer-culture. They need to move away from the creation of artificial needs and the promotion of unnecessary products, and move towards the creation of more useful and lasting communication that contributes to society.

Viešosios erdvės – visuomenės kultūrinės, dvasinės ir ekonominės būklės atspindys. Viešosios erdvės funkcija – burti skirtingų interesų piliečius, skatinti bendrauti ir kurti. Tačiau kokia viešųjų erdvių situacija šiandienos miestuose ir kaip juose reiškiasi kūrybiškumas? Magistro darbe nagrinėjama Kauno centrinė viešoji erdvė – Nemuno sala kaip potenciali visuomenės komunikacijos vieta. Darbe tyrinėjama pačios vietos kaip centrinės miesto viešosios erdvės potencialas ir jos svarba miestui bei visuomenei. Teorinėje magistro darbo dalyje, remiantis kūrybingos aplinkos teorija, viešoji erdvė pristatoma kaip miesto struktūros dalis. Nagrinėjamos viešųjų miesto erdvių planavimo problemos, kūrybiškas vietos planavimas, vietos įvaizdžio formavimo ir kūrimo procesai. Viešosios erdvės koncepcija traktuojama ieškojimų, eksperimentavimo, siurprizų ir nuotykių vieta. Antroje ir trečioje darbo dalyse Nemuno sala nagrinėjama kaip sociokultūrinių sąlygų suformuotas miesto centrinis parkas. Ji analizuojama Kauno miesto geografiniu ir urbanistinės strategijos aspektu, taip pat viešajame diskurse. Empirinėje darbo dalyje pateikiamas Nemuno salos viešosios erdvės potencialas kūrybinėms iniciatyvomis. Kiekybis ir kokybinis tyrimas remiasi psichogeografijos ir kūrybingo miesto perspektyvomis. Nagrinėjama geografinės aplinkos poveikis žmonių elgesiui ir emocijoms, tarpusavio komunikacijai. Nemuno sala, teorinėje dalyje dėl savo geografinės padėties ir fizinės būklės traktuojama deaktyvuota... [toliau žr. visą tekstą] / Public space is a reflection of society cultural, spiritual, and economic conditions. Public spaces are designed to bring together the different interests of the citizens, encouraging them to interact and engage them in creative work. But what is the situation today with the public spaces in cities and how they are developing creativity? The Island of Nemunas, which is the main public space of Kaunas, is a potential place for meetings and inter-communications between different social groups. Master thesis analize the public space as a potencial city center place for inspiration and relevance for the city. Master of theoretical work, based on the theory of creative environment, public space is presented as an urban structure, it also explains problems of public spaces of the city planning issues, creative urban planning, design and place branding tool. Here public space is seen as place of explorations, experimentation, surprises and adventure. In the second and third parts of the work Nemunas Island is analyzed as the city central park, which was shaped by socio-cultural conditions. Public space in the Kaunas city was analyzed as geographical area, as area in social discourse and urban strategy of Kaunas city. The empirical part of work talks about Island of Nemunas as a public space for the creative initiatives. The research is based on psycho geographic and creative urban perspectives. Geographic environment impact on human behavior and emotions, peer communication is... [to full text]

La thèse aborde la problématique des usages de l'eau dans un archipel ouest-africain semi-aride, pauvre, vulnérable, où la question des ressources hydriques a toujours posé de graves problèmes, que cinq siècles de colonisation n'ont pas résolu. Dans un monde ouvert, interdépendant, où les questions de durabilité environnementale, de production agricole, de sécurité alimentaire et de lutte contre la pauvreté et pour le développement sont des enjeux majeurs pour la planète et ses habitants, la gestion intégrée des ressources en eau (GIRE) constitue une solution intéressante pour une économie cap-verdienne de l'eau répondant à ces défis.L'objectif de la thèse est de contribuer à la mise en œuvre de la GIRE sur le territoire de la République du Cap-Vert. Elle s'interroge sur le « modèle transféré » des barrages hydrauliques, avec l'exemple de celui de Poilão, dans la Ribeira Seca de l'île de Santiago, premier barrage construit au Cap-Vert, avec l'aide de la coopération chinoise. Elle examine le rôle et les effets de l'irrigation, les impacts de sa réalisation sur l'environnement local, ainsi que les problèmes socio-économiques entraînés par l'usage de l'eau dans le bassin versant de la Ribeira Seca. La thèse s'interroge sur la question de la gouvernance juridique, réglementaire et institutionnelle de l'eau au Cap-Vert, avec des comparaisons internationales. Enfin, elle propose un modèle de gestion de l'eau inspiré de l'approche GIRE. / This thesis deals with the problem of water use in a poor, vulnerable, semi-arid West African archipelago where the issue of water resources has always posed major problems, problems which five centuries of colonization were unable to solve. In an open, interdependent world in which issues of environmental sustainability, agricultural production, food security and the fight against poverty and in favor of development are major challenges for the planet and its inhabitants, integrated water resources management (IWRM) constitutes an interesting solution for an economy of water that responds to these difficulties in the country.The objective of the thesis is to contribute to the implementation of integral water resource management in the territory of the Republic of Cabo Verde. It questions the “adopted model” of hydraulic dams, with the example of the Polião Dam in Ribeira Seca valley, on the island of Santiago, the first dam built in Cabo Verde, with the help of the People’s Republic of China. It examines the role and effects of irrigation, the impacts of engaging therein on the local environment, and the socio-economic problems caused by water usage in the Ribeira Seca watershed.The thesis also uses international comparisons to raise questions related to the legal, regulatory and institutional governance of water in Cabo Verde. Finally, it proposes a water management model inspired by the Integrated Water Resources Management approach. / A presente tese aborda a questão do uso da água num arquipélago Oeste Africano semiárido, pobre, vulnerável, onde a questão dos recursos hídricos sempre levantou problemas graves, que cinco séculos de colonização não conseguiram resolver. Num mundo interdependente e aberto, onde as questões de sustentabilidade ambiental, a produção agrícola, a segurança alimentar e a luta contra a pobreza e pelo desenvolvimento são as questões fundamentais para (a preservação) do planeta e seus habitantes, a gestão integrada dos recursos hídricos (GIRH) é uma solução interessante para uma economia cabo-verdiana da água que responda a estes desafios.O objetivo desta tese é o de contribuir para a implementação da GIRH no território da República de Cabo Verde. A tese questiona sobre o "modelo transferido " de barragens, como por exemplo o da Barragem de Poilão na Ribeira Seca, na ilha de Santiago, a primeira barragem construída em Cabo Verde, com a ajuda da Cooperação chinesa. A tese examina o papel e os efeitos da irrigação, o impacto da sua implementação no ambiente local, assim como os problemas socioeconómicos causados pelo uso da água na bacia hidrográfica de Ribeira Seca.A tese interroga-se sobre a questão da governança jurídica, regulamentar e institucional da água em Cabo Verde, usando o direito comparado internacional. Finalmente, a tese oferece um modelo de gestão da água, com base na abordagem GIRH.