The purpose of this thesis is to elucidate what online profiling is, what happens with users' or customers' personal data during this process, how these activities interfere with the individuals' right to privacy, what the legal regulation in this field is, whether the privacy interests of individuals are sufficiently protected and if not, how the situation might be improved. The thesis starts with description of todays' business practices that are based on collecting data about customers, analyzing it and creating profiles suggesting the most profitable behaviour of businesses towards customers. It is followed by explanation of the technological tools enabling data collection and the method of data mining that is the key enabler of creating profiles. The text continues with description of risks of profiling in relation to privacy, i.e. the issues of discrimination, de-individualisation, restriction of individual autonomy, information asymmetries and possible misuse of profiles. The notion of right to privacy is explained and other interests that have to be balanced with privacy are mentioned as well. After that follows a critical description of the current legal framework in the European Union. It consists of Data Protection Directive, ePrivacy Directive and since 2018 of the General Data...

Title of the Thesis: Freedom of information rights to obtaining information on salaries and bonuses of employees in public administration bodies This thesis aims to analyse the theoretical framework of the freedom of information laws in the Czech republic, with a particular focus on obtaining information about salaries, wages, and benefits of public administration employees, and its subsequent comparison with the practice. The goal of this thesis is not only to summarise the development of jurisprudence concerning the freedom of information laws up to this day, which will be dealt with in chapter II, as well as in the relevant parts of chapter III.1 and 2 respectively, dealing with the right to privacy and information self-determination. More importantly, this thesis aims to offer a possible solution to the conflict between, on the one hand, the right to obtain relevant information pursuant to the freedom of information laws, and, on the other hand, the right to privacy and information self-determination, using the proportionality test described in chapter III.4. In doing so, this thesis offers a framework that has not yet been used in the relevant literature. Following a short summary, the thesis introduces the sources of the freedom of information laws relevant to the Czech legal system in order...

Personal data protection is a very today's topic, which affects every aspect of our public life. With the increasing amount of data one shares in connection to social relationships, there is also an increasing interference in one's private life. Therefore there is an increasing probability that these personal data can be misused. The aim of this essay is to point out the importance of this topic and to explain, how this issue is referred to from the legal point of view. Further and even more to this matter, it will show how the rule of law translates into everyday situations. Based on the factual life experiences, this assignment should serve as a basic guide of helpful advice and suggestions, which one should to a point observe.

The Impacts of Mass Surveillance on Fundamental Human Rights Abstract In this thesis I mainly deal with instruments of mass surveillance, which were recently revealed to the public by American IT specialist Edward Snowden. A considerable part is also devoted to Directive 2006/24 / EC of the European Parliament and of the Council, which at the time obliged Member States to adopt legislation providing for the retention of data generated or processed in connection with the provision of publicly available electronic communications services or of public communications networks. I also deal with the current form of its transposition into the Czech legal order. The purpose of this thesis is to assess if these instruments of mass surveillance meet the conditions of admissibility of measures limiting fundamental human rights, especially the right to privacy. I have understood the content of these conditions on the basis of the interpretation of relevant laws and international treaties on human rights, or their commentaries and relevant case law. This has led to the assessment of the accordance of these instruments with the principle of proportionality or the application of the proportionality test in its various forms. The concept of my thesis is therefore to be understood as a conflict of two interests, namely the...

DISSERTATION ABSTRACT JUDr. Milan Chládek Camera systems and video records in legal protection of privacy The main goal of this dissertation named Camera systems and video records in legal protection of privacy is the basic analysis and familiarization with the highest actual and in the recent time wide-discussed problems. The field of the video surveillance is highly interesting and for the time being by the law science not solved topic. The legal science and practice solve problem belongs to this problematic area often as you go along, often by the aplication of the more generic rules and therefore the deciding authorities often make the law complete by theirselves because the legislator was not able to cover all the possible situations - just because of high actuality and novelty of this topic. This work tries to cover the topis by the relative wide way, from the generic introduction and tematic survey of the right to privacy offers first the concrete work with generic topic of right to privacy in relation to the video records, further focusing on camera systems and the last third of the work focuses on highly modern technologies of using video surveillance and on other methods using video records and snapshots in the area of informatic technologies and further areas of the use. The dissertation is...

Monitoring of employees Abstract The theme of this diploma thesis is, as the title suggests, the monitoring of employees. With the continuous development and progress of technologies and their increasing availability, the privacy of citizens is becoming increasingly more endangered. Even more concerning is the privacy of employees in the workplace, where an employer has inexhaustible possibilities to monitor activity at work - and sometimes outside of the workplace as well. On the other hand, the intention of the employer to protect its assets and the financial means invested in the operation of its business is appreciable and in some ways necessary to align with the employer's obligations to their shareholders. Therefore, the chosen subject brings to the surface the conflict of two equal rights, as the right to protection of privacy collides with the right of protection of property. For this reason, the whole thesis takes into account both the labour law regulations and the regulations on the protection of personal data - since personal data of employees can be threatened by monitoring. With regard to the fact, that Regulation (EU) 2016/679 comes into effect soon, it is briefly mentioned in the relevant parts, especially when assessing whether it will impact the legal interpretation in the future or not....

The goal of the diploma thesis is to analyze the situation of behavioral targeted advertising in the Czech Internet market, assess its potential in the future and evaluate the effectiveness of behavioral targeting on the Czech market. This thesis is focused first on the Internet advertising market, media planning, explanation of selected targeting approaches and on detailed description of the behaviorally targeted ads including the online privacy issue. In the practical part analysis of the behavioral targeted advertising on the Czech market through expert interviews and evaluation of the effectiveness of behavioral targeting on an example of an advertising campaign of selected company is to be found.

Title: Public Privacy: Interaction of Political Marketing and Media Communication on the Example of Private Life of Czech Politicians (1989-2010) Abstract This dissertation thesis analyses by using critical discourse analysis two decades (1989- 2010) of changes in media representations of private life of Czech top politicians. These changes took place in two periods, 1996-98 (the first clashes which affected later development) and 2006-10 (institutionalization and professionalization of political PR in presenting the privacy of politicians). It shows on the example of analysis of specific cases and events concerning the private life of politicians the evolution of political marketing and PR in the field of private life of Czech politicians on one hand at the same time as the development in media representations. The thesis analyses the mutual influence of media and PR sphere, especially in the growth of media interest in the privacy of politicians and in the way of informing about specific private events such as divorces, marriages, births etc. The aim of the thesis is to analyse the development and techniques of political PR, which are used to influence the quantity and content of media texts in order to build a certain image of politicians. Keywords political marketing - public relations - media...

The theoretical part of my diploma thesis entitled {\clqq} The Snooper : multifunkcional designer study ``, is analysing problem of the intersection into the personal privacy. This problem had stimulated the author to create a work of visual art. Hereafter it documents examples of historical use of ceramic wall tiles with relief decoration . Also it presents the technology of producing wall tiles. The practical part of my diploma thesis contains design, production and installation of wall tiles with relief motive of a{\clqq}snooper`` in the interior of public toilettes . It also photographically doocuments this happening.

AJ Over the past decade, digital technology has undergone unprecedented development. The Internet, which originally served as a mean of communication among academics, has become the main communication mechanism used throughout the world. The way people can communicate with each other is much easier now. As a result, the attention of governments and secret agencies has also been focused on cyberspace, with the aim of controlling it as much as possible. Following the Snowden revelations in 2013, the debate on the international scene regarding the feasibility of mass surveillance as a tool in the fight against terrorism began. Since the events of September 11, the powers of the secret services in the field of communication of persons have been extended. This practice has brought up some interesting and unresolved issues. Are such activities permissible at all? If so, under what conditions? This diploma thesis analyzes the legitimacy of massive electronic surveillance and data collection in international law in the context of the protection of human rights, especially the right to privacy. It focuses on electronic surveillance conducted by the American National Security Agency (NSA) and the British Government Communications Headquarters (GCHQ). Since these are foreign monitoring programs, the work...