Global ETD Search

1	The role of strategic leadership in facilitating sustainable competitive advantage Maree, Suzaan 05 June 2012 (has links) M. Comm. / The primary purpose of this study was to consider the components of each pillar of competitive advantage, how leadership influences each pillar and to determine whether this in turn influences customer satisfaction and/or sustainable competitive advantage leading to the survival of the organisation. The literature review was used to accomplish the secondary objectives of discussing strategy, strategic leadership, sustainable competitive advantage and its pillars. The literature review was also used to model the interconnected relationships present in the industry. An overview of the event management industry was provided by means of the research that was conducted. Leadership Special events marketing Competition Strategic planning Communication in marketing
2	An interpretive analysis of event policy: South East Queensland regional organisation of councils 1974-2004 Whitford, Michelle Maree Unknown Date (has links) No description available. Special events -- Management.
3	An interpretive analysis of event policy: South East Queensland regional organisation of councils 1974-2004 Whitford, Michelle Maree Unknown Date (has links) No description available. Special events -- Management.
4	An interpretive analysis of event policy: South East Queensland regional organisation of councils 1974-2004 Whitford, Michelle Maree Unknown Date (has links) No description available. Special events -- Management.
5	An interpretive analysis of event policy: South East Queensland regional organisation of councils 1974-2004 Whitford, Michelle Maree Unknown Date (has links) No description available. Special events -- Management.
6	An interpretive analysis of event policy: South East Queensland regional organisation of councils 1974-2004 Whitford, Michelle Maree Unknown Date (has links) No description available. Special events -- Management.
7	Bike racing sponsorships as a means to meet a corporation's marketing and promotional objectives Peoples, Patty Sue 01 January 1995 (has links) No description available. Corporate sponsorship Sports sponsorship -- United States Bicycle racing -- United States Special events -- Marketing Public relations Marketing
8	Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing Törnmarck, Oskar, Wikström, Johannes January 2009 (has links) <p>Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. Has there been a conscious marketing strategy in order to gain the reputation that Umeå has, or is the city’s music scene so prominent that it speaks for itself? Data for the study were collected through conducting qualitative interviews with the producers of the two music festivals Umeå Open and Umeå International Jazz Festival. The results show that cultural visions and marketing are constantly interacting, but to the authors’ knowledge, no conscious decisions have previously been taken to market Umeå as a city of music. Still, with current acts like Deportees, David Sandström and Frida Hyvönen just to mention a few, the image of Umeå is more justified than ever.</p> event marketing special events marketing music festivals festival marketing sponsoring volunteering word of mouth branding evenemangsmarknadsföring musikfestival festivalmarknadsföring eventmarknadsföring upplevelsemarknadsföring Business studies Företagsekonomi
9	Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing Törnmarck, Oskar, Wikström, Johannes January 2009 (has links) Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. Has there been a conscious marketing strategy in order to gain the reputation that Umeå has, or is the city’s music scene so prominent that it speaks for itself? Data for the study were collected through conducting qualitative interviews with the producers of the two music festivals Umeå Open and Umeå International Jazz Festival. The results show that cultural visions and marketing are constantly interacting, but to the authors’ knowledge, no conscious decisions have previously been taken to market Umeå as a city of music. Still, with current acts like Deportees, David Sandström and Frida Hyvönen just to mention a few, the image of Umeå is more justified than ever. event marketing special events marketing music festivals festival marketing sponsoring volunteering word of mouth branding evenemangsmarknadsföring musikfestival festivalmarknadsföring eventmarknadsföring upplevelsemarknadsföring Business studies Företagsekonomi
10	The Inland Empire/Riverside County Philharmonic: A promotional campaign to increase attendance Kriegler, Bettina Anna 01 January 2003 (has links) This project includes a promotional campaign for the Inland Empire / Riverside County Philharmonic as well as the preliminary market analysis for the campaign. The market targeted was well-educated twenty to forty year olds in Riverside, Temecula and Corona. Nonprofit organizations -- Marketing Special events -- Marketing Musical groups Marketing

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