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Master of Arts / Department of Communication Studies, Theatre, and Dance / Nicole M. Laster / The adoption of a corporate social responsibility (CSR) policy affords a company with the opportunity to engage with stakeholders in a manner that is not necessarily tied directly to a company’s business as usual. CSR research has burgeoned in the last several decades, keeping pace with companies worldwide and their steady incorporation of CSR policies into their business models. To that end, research has been primarily focused on CSR policy perception from external stakeholders or managers. This research project examines the sensemaking processes related to an environmental sustainability-related CSR policy among a diverse group of internal stakeholders at a mid-sized electric utility company. An analysis of the data suggests that hierarchical divisions of employees are non-existent when the CSR policy is enduring, consistent, and upholds company values. Moreover, employee enactment of CSR policies operates as a mechanism whereby employees internalize the promoted corporate values. Such environmental CSR policies tacitly reinforce an organization’s cultural values among its employees. Additionally, environmentally sustainable CSR policies supported by environmentally exhausting companies induce a minimal justification hypothesis when dissonance is present between the nature of a company’s industry and practices related to sustaining the environment.

Master of Arts / Department of Communication Studies, Theatre, and Dance / Leann M. Brazeal / Communication between countries is an essential part of international relations. Leaders use the media to build confidence, advance negotiations or garner political support. This process is identified as media diplomacy. Television is an important part of international relations, and some have even gone so far to say that ambassadors between countries serve nothing more than a social function. In this analysis it is argued that current strategies of media diplomacy do lead to violence because they encourage power plays, violence, and overemphasis on national ego. The proposed alternative is to embrace a Buddhist alternative identified as Right Speech to overcome current deficiencies. The study found that President Bush’s 2002 State of the Union violated the tenets of Right Speech. The implications of violations including the increased likelihood of violence between nation states will be discussed.

Master of Arts / Department of Communication Studies, Theatre, and Dance / Charles J. Griffin / This study seeks to discover the loci, or themes, within the post-World War II books of Theodor Geisel, whom generations of American readers came to know as “Dr. Seuss.” A prolific children's author and social activist, Dr. Seuss penned more than 40 children’s books during the period under investigation. After World War II, Seuss’ books began to merge social themes with his entertaining storylines and trademark illustrations. This thesis applies a methodology that draws from both close textual analysis and topically-oriented critical approaches in order to illuminate loci in 10 selected works. Through Cicero’s critical process of invention, relationships between arguments and loci are established. Analysis of these “message books” reveals the complex political and ideological themes present in Dr. Seuss’ texts while situating his work within a larger American rhetorical tradition of didactic children’s literature.

Master of Arts / Department of Communication Studies, Theatre, and Dance / Nicole M. Laster / Goffman (1959) suggests that it is through communication that we are able to form impressions of self and express our identity to society. With the emergence of computer-mediated communication and social network sites we’ve witnessed a new form of communication online, and as a result, the traditional forms of impression management used to construct and display identity have shifted to include not just speaking or writing our identity, but displaying who we are through photographs online. This research investigates the connection between the use of a particular social network site, Facebook, and the pattern of impression management techniques through the management and addition of photographs on the site. A two-month ethnography of 16 participants was conducted followed by 3 interviews. Results indicate that digital natives (individuals who have grown up heavily in the presence of technology) tend to convey a variety of conflicting online identities through images, resulting in a “no consequences” generation that, while concerned with privacy, are more concerned with communicating an impression that fits within their primary social roles.

Master of Arts / Department of Communication Studies, Theatre, and Dance / Nicole Laster / This study examines the effect of using a combination of narrative and statistical evidence on persuasion. Literature is divided on whether narrative or statistical evidence is more persuasive. There are a number of explanations to support both arguments, but arguing that one is superior may be flawed because these evidence types function differently and are not necessarily competitive. A few studies support the use of both narratives and statistics together, but none of these studies address the proportions when combining the two evidence types. This study fills the gap by creating messages with different degrees of anecdotal and statistical evidence. Conditions range from full anecdotal support to full statistical support and include three blended conditions (25/75, 50/50, 75/25). A total of 384 participants were surveyed via a national survey company. Results indicate that evidence type (narratives or statistics) and the various blends of evidence type do not change the persuasive effectiveness of a claim. While supporting persuasive claims with some kind of evidence is imperative, general populations do not favor one evidence type (narratives or statistics) over the other, and in fact, may be split in what they find more effective. Nor do people believe that evidence types function all that differently—at least when it comes to the support they provide for claims from livestock producers. Results, implications and recommendations for future research are discussed in detail.