The aim of the thesis was a summary of the basic theoretical knowledge, the identification of the fundamental factors of working satisfaction, to analyze the working satisfaction of purpose to identify the key element of working satisfaction and dissatisfaction in the organisation and to propose improving steps how to increase the satisfaction based on the obtained data.

Práce se zabývá vzájemným postavením firmy a zákazníka v současném tržním prostředí. Významem orientace veškerých podnikových činností na zákazníka. Přínosy z dlouhodobého vztahu se zákazníkem. Uvádí možnosti měření spokojenosti zákazníka. Nahlíži na stížnost jako na příležitost k nápravě a zabývá se důvody odchodů zákazníků. Obsahuje průzkum spokojenosti zákazníků firmy ALCAR BOHEMIA s. r. o. Zkoumá, zda je rozdíl mezi spokojeností velkých a malých zákazníků a konstruuje index jejich spokojenosti.

Práce popisuje možné metody monitorování spokojenosti zákazníků a vhodnost jejich použití. Zabývá se způsoby zjišťování spokojenosti a loajality zákazníků ve vybraném podniku a navrhuje nový systém měření. Ve zvolené společnosti je realizován dotazníkový průzkum, který směřuje k navržení vhodných doporučení ke zlepšení činnosti podniku a jeho vztahu se zákazníky.

The diploma thesis is about marketing strategy and selling Zetor tractors on domestic market. The aim was to find out the saleability of Zetor tractors in comparison with other imported brands -- New Holland and John Deere. Simultaneously state the position of ZETOR TRACTORS a.s. on domestic market in comparison with its competitors. It is significant that in the long term ZETOR TRACTORS a.s. is focused on manufacturing and selling tractors, which became pretty popular among customers. Due to low production costs there is a profitable ratio between price and performance. On the Czech market, the sales of Zetor tractors show the growing trend. During 2012 -- 2014 ZETOR TRACTORS a.s. increased its market share on domestic market by 10 %. ZETOR TRACTORS a.s. is the only producer of tractors in the Czech republic. The part of this thesis is a research of customer satisfaction with Zetor tractors and its purchase price. Based on customer opinions and the analysis of the financial situation of ZETOR TRACTORS a.s. a set of recommendations was given.

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Title: Evaluation of the quality of services from the perspective of parents in street hockey - category mini-mite team and mite team Objectives: The main goal of this thesis is to evaluate the level of quality of services provided by extra-league street hockey clubs throughout the Czech Republic from the perspective of parents as customers in the categories of mini-mite teams and mite teams with subsequent delivery of recommendations to improve these services to increase the overall level of service and the attractiveness of the stated sport for children. Methods: The obtained data are collected based on a standardized SERVQUAL questionnaire, used to measure the quality of services provided and respondents' satisfaction. The questionnaire was distributed to 12 extra-league street hockey clubs in a form of online questionnaire through representatives of these clubs who directly send it to the parents of 357 children falling into the category of mini-mite team and mite team. Results: Based on the survey, it was possible to identify gaps within the basic five categories (according to the SERVQUAL methodology - material security, reliability, responsible approach, sense of security, empathy), where the highest gap reached belonged to the category reliability, followed by material security. The...

CENKOVÁ, Lucie. Employee benefits in retails. Thesis. Brno. Mendel University in Brno. 2019. Target of this thesis is propose the employee benefits for new companies which entrant to the retail sector. This thesis deal with satisfaction of employees with employees benefits in three selected retail companies, which do their business in Vysočina. Using questionnaires are obtained information’s, which are analyzed. These results are compared between individual companies, with hypotheses are verified addiction between employees and benefits. Based on the results and financial analysis is made a list of employee benefits, which could be provided to employees by the new companies which entrant to retail sector.

Práce má dvě základní části. V teoretické se zabývá teorií motivace. V praktické pak na základě výsledků dotazníkového šetření hodnotí spokojenost pracovníků nemocnice se stimulačními prostředky, analyzuje důležitost jednotlivých motivačních faktorů, identifikuje kritické faktory a uvádí doporučení pro zlepšení spokojenosti pracovníků, potažmo jejich stimulace, zejména s důrazem na kritické oblasti.

Spokojenost zákazníka, zákaznická loajalita, CSI