The analysis of the large-scale international multi-sports event and city development¡Ðtaking the 2009 World Games pre-events as examples. Since winning the right to host the 2009 World Games in June 2004, Taiwan has been making numerous preparations for the big event. During the preparation period, intense preparations and the support of human resource as well as material resource are essential. However, Taiwan is currently lacking of experienced organizations on hosting large-scale international sports events and un-unified affair right. The promotion of the central policy rarely takes into account the diverse local public opinion over an extended period of time, which causes the inappropriate resource allocation for local development. The preparation is full of difficulties because the central and local resources could not bring out the full beneficial result. This research aims to analyze the 2009 World Games pre-events by using the data and literature review analysis. It does not only improve the hardware and software of city¡¦s structure. It also offers the opportunity for citizens to interact with various cultures. The most important thing is increasing the centripetal force of the people in a short time and promoting Taiwan into the international stage. The key factor is the marketing tactics brought out by the sports event, which expresses concretely the cultural integration, united harmony and state consciousness of Taiwan. The marketing tactics brought out by sports event pushes the rapid development of the city appearance, creative and artistic livelihood, and sustainable environment and tourism industries. We hope to drive the economic development by hosting large-scale sports event. Our goal is to promote the city and show the vitality of entire city. The global participative sports event will bring the long-term benefit for the city economy. Kaohsiung should work harder in the future, striving actively for the right to host international event which helps internationalize the city, expand commercial possibilities, and gain people recognition.

In addition to the increase of demand in global tourism, the incorporation of sports and recreation has become a new trend in tourism industry. Holding sports event not only can bring huge tourism earnings to the host city, but also build strong sense of pride and belongingness among local residents. Sport event possesses multiple influences on economical, social, cultural and physical environment. This research is implemented through documentary analysis, case study method, and content analysis method. Using The World Games 2009 Kaohsiung as case study, this research probes into the chanllenges that Kaohsiung City Government implements, the marketing strategies that it implements, along with the benefits that The World Games 2009 Kaohsiung brings to the host city based on the strategic place marketing theory. The research finds that holding international sports event can actually bring the city together, increase city awareness, drive capital development, and generate economic benefits. However, the investment for the international sports event is too huge that requires sustained observations on the longterm effects. Moreover, the host city should strengthen the unique features of the city more in order to differenciate from other cities when using marketing mix to promote the sports event.

Title: Management and marketing of the project Sports talent of the year and its implementation for period 2014-2015 Targets: The aim of this thesis is to propose improvements of the project Sports talent of the year for period 2014 - 2015. The project is focused on healthy lifestyle of the primary school pupils in the Czech Republic. The author based on analysis of previous years which were realized by a profit organization. His own contributions are made by the implementation of the project. Methods: There is a case study used to analyze the information about the project Sports talent of the year. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed gaps especially in the management activities of the project Sports talent of the year. The greatest gaps can be seen in the branch of staffing, marketing and communications and financing. Key words: sports event, project, non profit organization, SWOT analysis, management and marketing of sports event

Title: Economic Impact of Jizerska 50 on the Czech Republic and Liberec District Objectives: The main objective of the thesis is to calculate the extent of the economic impact that the expanses of Jizerska 50 visitors have on Czech economy and the economy of Liberec District. The information about the amount and structure of the expenses plus other related information, i. e. the main data used for this calculation, were provided by Jizerska 50 participants themselves. The partial objective is to find out what impact do the expenses of the visitiors have on income of public budgets and to compare them with public support of Jizerska 50. Methods: The case study is based on analysis of internal secondary data from Raul agency, i.e. data that relate to Jizerska 50, and then primarily on the results from questionnaire constructions among its participants. The collected data were used for the calculation which quantified the economic impact of the expenses of the visitors on several indicators of Czech economy and Liberec District economy productivity. Results: The thesis' results claim that 48th Jizerska 50 in year 2015 was visited by 13 183 visitors. Their expenses related to this event generated growth of Czech economy by more than 60,5 million CZK, out of which almost 18,5 million resulted in overall...

Title: Participants' satisfaction with Salomon Trail Running Cup 2014 sports event Objectives: The main aim of this diploma thesis is to analyse current level of customer satisfaction with sports event, find out their opinions and potential shortcomings in each running event by using questionnaire survey. Define any problem areas and suggest appropriate management recommendations by evaluating empirical data obtained from own market research. This would lead to improvement of runners' satisfaction with this sports event. Partial goal of this diploma thesis is to find potential coherence between customers' satisfaction and whether they attended Salomon Trail Running Cup for the first time or repeatedly. Methods: Quantitative questionnaire research was used to obtain data from respondents. Respondents were interviewed either in person or in writing. Informal interviews were made with the management of the sports event. T-test method was used to find potential coherence between customers' satisfaction and their attendance in the past Salomon Trail Running Cup events. Results: Marketing research showed that runners were mostly satisfied with this sports event. On the other hand several important problematic areas were discovered that management of this sports event should work on to fulfil runners'...

Title: The Implementation of the Project "Neberte nám naši hru" and the Proposals to its Improvement Objectives: The main objective of this thesis is a detailed description of the project "Neberte nám naši hru" and based on the research methods which proposed changes for future years of the project. Methods: For a description of the project was used a method of observation in the role of a full member, and an analysis of documents. The parents of children were inquired by questionnaire construction to find out how they had perceived the project. To obtain expert opinions on the realization of the project and its media coverage were carried out two qualitative interviews. Results: The project "Neberte nám naši hru" is perceived by the target group very positively in terms of its main ideas and implementation. In other years can be recommended especially year-round communicate of the project ideas towards the football public in Prague. Within the year-round communication proposes the inclusion of new elements between project activities that should more attractive the project for the participants and for the media, which would contribute to increasing public awareness of the project and its ideas. Keywords: Project Management, Project Manager, Project Team, Sports Event

Title: Organizational and safety aspects of international sports competitions for youth - Prague Christmas prize case study Objective: The main objective of this thesis is to develop proposals for improvement of the Prague Christmas Prize organization and to create security measures for this competition and for similar competitions in the Czech Republic. Supportive goals for the main objective are: SWOT analysis of the competition, finding the funding opportunities for sporting events in the Czech Republic and evaluation of the application of proposals for improvement of the competition held in 2013. Methods: The qualitative case study method is used in this thesis. The data are obtained by document analysis and group discussion. The acquired data will result into the SWOT analysis. Results: Results of this thesis consist of proposals for improvement of the quality of the Prague Christmas Prize and of development of simple safety measures for this competition. It can serve as a simple guide for ensuring security on similar sporting events. Key words: Organization, management, budget, risk analysis, sport funding.

The purpose of the report was to make a situation analysis of environmental work among sports clubs and examine how to implement the ISO-standard and Miljömärkt Event at sports events. There was also a hypothesis that was tested which says that Sustainable Event (ISO20121) and Miljömärkt Event are more suitable for bigger sports events and not smaller but more frequent events. Interviews were made and a questionnaire survey was sent to the sports clubs in the Swedish men's basketball league combined with a case study of match events organized by Umeå BSKT. The questionnaire survey showed that there was environmental work among 64 % of the clubs but mainly in a low grade. Time was the primary reason why environmental work wasn’t prioritized among the clubs who lacked environmental work. The majority considered it important with environmental work within the club. The final conclusions were that it exist environmental work among the sports movement and that Miljömärkt Event and ISO 20121 can be implemented even during smaller and more frequent sports events, but the fact that sport clubs rarely own the facility for their events can be a problem if the owner doesn’t care about the environmental issue.

Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. Clearly, companies have understood the value of sponsorship for their marketing portfolio and aim to build brand awareness, image, customers’ and employees’ loyalty, and generate higher revenues. However, previous research has shown that the potential of sports sponsorship is still not sufficiently used in Poland. Companies in this country lack knowledge and awareness about the sponsorship of sporting events.The purpose of this study is to analyze differences and similarities between companies' sponsorship processes that sponsor local, national, and international sporting events in Poland. It includes exploring sponsorship promotional activities, objectives, selection criteria, as well as decision-making procedures followed by businesses in the sponsorship exchange process.A qualitative comparative study consisting of 19 interviews with representatives sponsoring sporting events in Poland was used.The results revealed that sponsorship processes vary depending on the level of the sponsored sports event. As the level increases from local to national or international, companies adopt more profit-oriented goals and decisions. Whereas companies sponsoring local sporting events often based their choices on emotions and sympathy to sports disciplines or event organizers. Furthermore, the results also suggested that there is a significant difference between the decision-making procedures of companies involved in sponsoring different levels of sporting events. As the event level rises, it becomes more complex, considered, and longer.In summary, the study shows that companies in Poland recognize event sponsorship as an efficient way to create brand and product image. Although the study also discovers that the role of event sponsorship as a communication tool to achieve commercial goals is not seen by some corporations as a key aspect of strategy.

Title: Financial plan of the golf tournament Automechanika Golf Cup 2021 Objective: The main objective of this thesis is to construct financial plan of golf tournament which is based on the wishes and demands of company Automechanika, a.s. who is the submitter of this tournament. Supportive goals for the main objective are: implementation of semi- structured interview, analysis of annual report of 2020, set up a complete schedule of the day. Methods: This thesis is using qualitative method with the help of interview that are accomplished with representative of company Automechanika, a.s. and Sokrates Golf & Country Club. Detected information will result to organization and plan of golf tournament. Results: Results of this thesis shows Financial position of Automechanika, a.s. thanks to analysis of annual report 2020. Thanks to this analysis is clear that organazing of a golf tournament will not be a problém for this company. Part of results are expenses and revenues roster for hosting golf tournament Automechanika Golf Cup 2021. Final amount of expenses is 205.800,- Kč. This amount was lowered thanks to closing sponsorship contract and the final amount reached 160.800,- Kč. Key words: Organization, management, planning, sports event, budget, finance.