A pesquisa aborda a relação entre espaço urbano e capitalismo, com ênfase no contexto de crise de sobreacumulação e, portanto, na necessidade de expansão de capital por meio da acumulação por espoliação e da apropriação dos bens comuns. Em face da amplitude do tema, posteriormente, a conjuntura, bem como suas categorias, é conectada à Copa do Mundo de 2014, realizada em doze cidades brasileiras. Por meio da análise do universal ao particular, soma-se o estudo da teoria e da prática da apropriação das cidades, verificando seus atores, estratégias e consequências para a classe trabalhadora. O principal objetivo da dissertação, portanto, é desvelar o grande plano de superação de crise de sobreacumulação que se esconde por trás de megaeventos esportivos e do discurso ideológico, e que é legitimado pelo ordenamento jurídico, por meio de sua aplicação ou suspensão. Fundamentado no método dialético-materialista, a abordagem pretende enfrentar as seguintes questões: Como o capitalismo, no atual contexto, se apropria das cidades? No Brasil, essa apropriação possui vínculo com a Copa do Mundo de 2014? Quais são os atores, públicos e privados, envolvidos na produção do espaço sob o amparo capitalista e como eles atuam? Como esse processo impactou (via remoções e despejos) a vida da classe trabalhadora durante a Copa do Mundo de 2014? Para responder essas perguntas, fez-se uso das pesquisas bibliográfica e documental, em que, totalmente conectadas, a primeira resguarda as categorias referidas ao longo do texto e a segunda ampara a leitura de realidade. Em acordo com o método adotado, objetiva-se, ainda, o exame acerca das possibilidades de resistência aos impactos do megaevento esportivo para as comunidades atingidas pelas obras de infraestrutura (particular), ao mesmo tempo em que se reflete sobre as dificuldades de insurgência em face do processo de privatização mercantilização da cidade (universal). Em suma, almeja-se apresentar um estudo que contribua para o resgate da esperança e da utopia, além da garantia do direito à cidade e da emancipação humana. / Submitted by Ana Guimarães Pereira (agpereir@ucs.br) on 2016-06-22T11:58:56Z No. of bitstreams: 1 Dissertacao Renata Piroli Mascarello.pdf: 2462888 bytes, checksum: f0840f71d53004ad72a7a934035c1fd5 (MD5) / Made available in DSpace on 2016-06-22T11:58:56Z (GMT). No. of bitstreams: 1 Dissertacao Renata Piroli Mascarello.pdf: 2462888 bytes, checksum: f0840f71d53004ad72a7a934035c1fd5 (MD5) Previous issue date: 2016-06-22 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior, CAPES. / The research addresses the relationship between the relationship between urban space and capitalism, with emphasis in the context of over-accumulation crisis and, therefore, in need of capital expansion through the accumulation by dispossession and appropriation of common goods. Given the amplitude of the subject, subsequently, the conjuncture, as well as its categories, is connected to the World Cup 2014, held in twelve Brazilian cities. Through the universal analysis to the particular one, it sums up the study of theory and practice of appropriation of cities, checking their actors, strategies and consequences for the working class. Main purpose of this work is, therefore, to unveil the great over-accumulation crisis overcoming plan that lurks behind mega sporting events and ideological discourse, and that is legitimized by the legal system, through its application or suspension. Based on the dialectical-materialist method, the approach aims to address the following questions: How capitalism in the current context, appropriates the cities? In Brazil, this appropriation has any link with the World Cup 2014? What are the actors, public and private, involved in the production of space under the capitalist support and how they act? How this process impacted (via removals and evictions) the life of the working class during the World Cup 2014? To answer these questions, there was use of bibliographic and documentary research, in which, fully connected, the first protects the categories mentioned in the text and the second holds the reality of reading. In accordance with the adopted method, the objective is also examining about the possibilities of resistance to the impacts of mega sporting events to the communities affected by infrastructure works (particular) , while it reflects on the insurgency difficulties in face the commercialization process of privatization of the city (universal). In short, it aims to present a study to contribute to the rescue of hope and utopia, as well as ensuring the right to the city and human emancipation .

A pesquisa aborda a relação entre espaço urbano e capitalismo, com ênfase no contexto de crise de sobreacumulação e, portanto, na necessidade de expansão de capital por meio da acumulação por espoliação e da apropriação dos bens comuns. Em face da amplitude do tema, posteriormente, a conjuntura, bem como suas categorias, é conectada à Copa do Mundo de 2014, realizada em doze cidades brasileiras. Por meio da análise do universal ao particular, soma-se o estudo da teoria e da prática da apropriação das cidades, verificando seus atores, estratégias e consequências para a classe trabalhadora. O principal objetivo da dissertação, portanto, é desvelar o grande plano de superação de crise de sobreacumulação que se esconde por trás de megaeventos esportivos e do discurso ideológico, e que é legitimado pelo ordenamento jurídico, por meio de sua aplicação ou suspensão. Fundamentado no método dialético-materialista, a abordagem pretende enfrentar as seguintes questões: Como o capitalismo, no atual contexto, se apropria das cidades? No Brasil, essa apropriação possui vínculo com a Copa do Mundo de 2014? Quais são os atores, públicos e privados, envolvidos na produção do espaço sob o amparo capitalista e como eles atuam? Como esse processo impactou (via remoções e despejos) a vida da classe trabalhadora durante a Copa do Mundo de 2014? Para responder essas perguntas, fez-se uso das pesquisas bibliográfica e documental, em que, totalmente conectadas, a primeira resguarda as categorias referidas ao longo do texto e a segunda ampara a leitura de realidade. Em acordo com o método adotado, objetiva-se, ainda, o exame acerca das possibilidades de resistência aos impactos do megaevento esportivo para as comunidades atingidas pelas obras de infraestrutura (particular), ao mesmo tempo em que se reflete sobre as dificuldades de insurgência em face do processo de privatização mercantilização da cidade (universal). Em suma, almeja-se apresentar um estudo que contribua para o resgate da esperança e da utopia, além da garantia do direito à cidade e da emancipação humana. / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior, CAPES. / The research addresses the relationship between the relationship between urban space and capitalism, with emphasis in the context of over-accumulation crisis and, therefore, in need of capital expansion through the accumulation by dispossession and appropriation of common goods. Given the amplitude of the subject, subsequently, the conjuncture, as well as its categories, is connected to the World Cup 2014, held in twelve Brazilian cities. Through the universal analysis to the particular one, it sums up the study of theory and practice of appropriation of cities, checking their actors, strategies and consequences for the working class. Main purpose of this work is, therefore, to unveil the great over-accumulation crisis overcoming plan that lurks behind mega sporting events and ideological discourse, and that is legitimized by the legal system, through its application or suspension. Based on the dialectical-materialist method, the approach aims to address the following questions: How capitalism in the current context, appropriates the cities? In Brazil, this appropriation has any link with the World Cup 2014? What are the actors, public and private, involved in the production of space under the capitalist support and how they act? How this process impacted (via removals and evictions) the life of the working class during the World Cup 2014? To answer these questions, there was use of bibliographic and documentary research, in which, fully connected, the first protects the categories mentioned in the text and the second holds the reality of reading. In accordance with the adopted method, the objective is also examining about the possibilities of resistance to the impacts of mega sporting events to the communities affected by infrastructure works (particular) , while it reflects on the insurgency difficulties in face the commercialization process of privatization of the city (universal). In short, it aims to present a study to contribute to the rescue of hope and utopia, as well as ensuring the right to the city and human emancipation .

The research problem of this thesis was to hold large-scale sports event and its organization by nonprofessional workers that must be managed. To solve the main problem, we selected two main objectives. Determining monetary value of voluntary labour during organization of big sports event based on method VŠE was the first goal. This objective was fulfilled and determines the value at CZK 118.25. The second goal was to analyse the organization of sports event and it's securing. Using network analysis was able to find the critical path of preparation activities. Gantt diagram allowed carrying out a full analysis of resources, which could be the subject of further research.

Title: Application and evaluation of sponsoring for rhythmic gymnastics competition Objectives: The main objective is the offering of sponsorship packages that have been made previously to former and current sponsors in order to entice them to come back and stay. The next sub-objective is to establish cooperation with new potential partners for competition in rhythmic gymnastics with a tailor-made offer. Methods: In the work are used the methods of quantitative and qualitative research. The method of written polling is applied to former and current sponsors and the method of direct mail and individual semi-structured interview is applied to the selected potential sponsors. Results: During the data collection it was found that the former and current sponsors would prefer a more diverse list of options. Based on the results new sponsorship packages were compiled and especially great demanded list of advertisement options. Thanks to some interviews some new sponsors were added to the competition. Keywords: sponsorship package, list of advertisement options, sports advertising, sports event, donation

Denna studie behandlar ridsportevent och deras närvaro på sociala medier. Studien undersöker i vilken omfattning ridsportevenemang i Europa på femstjärnig nivå använder sig av sociala medier, främst Facebook för att kommunicera med sin publik. Det finns totalt 47 ridsportevent på femstjärnig nivå som från början var tänkta att delta i denna studie varav det i slutändan gav 2 respondenter. Insamlingen av material har skett genom kvalitativa öppna frågor som intervjuunderlag i kombination med en netnografisk studie där de två respondenterna, Falsterbo Horse Show och Gothenburg Horse Shows Facebook-sidor har studerats. Resultatet av studien visar att Facebook är det mest förekommande sociala media som används av ridsporteventen. De två ridsportevenemang som deltog i denna studie använder sig i hög grad av sociala medier och en del satsar mer på det än annan traditionell marknadsföring. Utifrån de öppna frågorna framkommer att anledningen till att de finns på sociala medier är för att kunna ha kontakt med sin publik året om. De två respondenterna har även märkt att genom att vara aktiva på Facebook säljer de fler biljetter och säljer slut biljetterna tidigare genom att finnas på Facebook. Det är inte mängden inlägg som skapar framgång utan att de behåller kontakten med sin publik och skapar värde för sina följare på såväl Facebook som när de kommer som besökare till evenemanget och på så vid kan etablera en kontakt året om. / This study handles equestrian events and their presence on social media. The study examines the extent to which the equestrian events in Europe in the five-star level of use of social media, particularly Facebook to communicate with their audience. There are a total of 47 equestrian events at the five-star level that was initially supposed to participate in this study, which ultimately resulted in two respondents. The collection of materials has been done through qualitative open questions interview surface in combination with a netnographic study where the two respondents, Falsterbo Horse Show and the Gothenburg Horse Shows Facebook pages have been studied. The results of the study show that Facebook is the most common social media used by equestrian events on five-star level. The two equestrian events who participated in this study makes use of the high degree of social media and some focus more on it than any other traditional marketing. Based on the open questions reveals that the reason they are on social media is to be able to have contact with their audience all year around. The two respondents also noticed that by being active on Facebook, they sell more tickets and are sold out on tickets earlier by being on Facebook. It is not the amount of posts that create success without maintaining contact with their audience and create value for their followers on both Facebook and in real life, that when they come as visitors to the event and so on can establish a contact all year round.

Title: The Children and Youth Olympics in the Czech Republic in the sports, economy and marketing sphere Objectives: The main aim of this work is to analyse all the available documents of all the individual Children and Youth Olympics in the Czech Republic from 2003 to 2013 in the sports, economy and marketing sphere. Methods: Dissertation is divided into three parts based on data from relevant Czech Olympic Comittee documents. The first part is primarily about sport and analyses success of the Children and Youth Olympics athletes at International Games. The second part focuses on budget of particulars Games. And the third part contains analysis of marketing support - partnership, media support, merchandising and information leaflets. Results: We can observe positive results at all three areas - sports, economy and marketing. The Children and Youth Olympics s based on strong platform that helps to spread olympic idea among young people in the Czech Republic. Proposals and recommendations for future Games are based on detailed analysis and evaluation of all three parts. Key words: Olympism, Czech Olympic Committee, Children and Youth Olympics, financing of the sports activities, marketing of sports event, publishing

Title: Management of the project Jr. NBA League 2016 Objectives: The main aim of this master thesis is to elaborate a detailed analysis of the Jr. NBA League 2016 management, point out its strengths and weaknesses, potential opportunities and threats, and according to these discoveries to make a list of proposals and recommendations leading to a removing the weaknesses, an elimination of potential threats and thus to a complete development, an increasing of attractiveness and improvement of an organization of the next Jr. NBA League seasons. Methods: To achieve the aims of this master thesis were used methods of a case study, a semi-structured interview, participating observations, a document's analysis and a SWOT analysis. Results: The master thesis describes the process of this, above mentioned, sports project for children. A part of this thesis is focused on all periods necessary to organization of this type of event. Thanks to the case study were discovered many imperfections e.g. financial and communication problems. Because of these discoveries were, by the author of the thesis, proposed 8 detailed drafts to improve this project. These drafts can be also used for other similar projects. Key words: Management, marketing, sports event, organization, planning, basketball, Jr. NBA League, case...

The purpose of this study is to examine if the experiences of volunteers within women s rugby at both rugby clubs and at the 2010 Women s Rugby World Cup (WRWC) in England provide the basis for the continuation of such activities as well as the transfer of volunteer effort to event-based or club-based activity within the specific sports concerned or across sports to contribute towards society s broader sporting needs. Sport volunteering in the UK accounts for 26% of the total formal voluntary activity, and largely takes place within the Voluntary Sport Club (VSC) system (Sport England, 2003). It provides the basis for the development of grassroots sports. Sport volunteering also takes place at sport events which provide the foundation for elite level sport development. It is known, however, that if the volunteering experience is satisfying then this may lead to higher levels of commitment with the sports organization, the event or the voluntary cause, which may affect volunteers longevity and intentions to continue volunteering (Doherty, 2009). Women s rugby was selected as a case study, as the 2010 Women s Rugby World Cup was held in England. This facilitated comparisons between club and event volunteers. With the cooperation of the Rugby Football Union for Women (RFUW), research participants were identified and recruited via an email invitation including a link to an internet-administered questionnaire. A total of 70 individuals that volunteered for the 2010 WRWC and 168 volunteers involved in the women s rugby clubs completed the online survey. The results indicated that overall and despite some variation in the emphasis of the findings there is evidence in support of the relevance of the widely known determinants of volunteering such as motivation to volunteer, socio-demographic characteristics, satisfaction with the volunteering experience, engagement to sport and volunteering at to the continuation of future club or event volunteering as well as its transfer to other rugby and other sport events. Consequently, event organisers should work closely with club authorities to help volunteers to make a better connection from their club to the sport more widely and with the role of clubs and events to support the sport generally, to develop a shared identity in both clubs and events, that is across the whole sporting experience and to increase volunteers development opportunities through deploying their efforts in more than one setting which may then lead to the development of social capital.

The subject of this thesis is the analysis of promotional materials of the sports event - European Indoor Championship in Athletics, which took place from 5 March to 8 March 2015 in Prague. For this purpose, the method of complex semiotic analysis is used. The thesis includes introduction into context. Theoretical background of chosen method is not omitted. In the thesis is explained the application of semiotic analysis to the selected problem. The main and secondary research questions are defined and there are specified the forms of promotion or types of media, on which are the partial semiotic analysis performed, too. This thesis is aimed on revelation differences in promotional materials of the event targeting the general or the professional public. For this reason, in the course of selecting the specific forms of promotion, which are included in the research, was paid attention on the similar characteristic of the pattern for each target group from the viewpoint of media mix. In the sections dedicated to the research are, by the semiotic analysis, analysed chosen promotional materials targeting the general or the professional public. There are interpreted the meanings of symbols and codes used in the promotional materials. Outputs arising from the analysis are evaluated by answering the...

The aim of this dissertation is to provide a new perspective to the analysis of megaevent / host city relationship. The significance of the research subject depends on the interest in hosting mega-events such as the Olympic Games and the World Fairs, which generate a competition among cities. Turkish cities are recently being involved in this competition. In addition to that, mega-events have large-scale and long-term impacts on the built environment, which has not been thoroughly discussed in urban studies. The methodology which is based on a qualitative analysis comprises three steps: a historical analysis made on the Olympic host cities, and two case studies. The first case is Athens as the 2004 Olympic city, the second case is Istanbul as an Olympic bid city since 1990. This study recognizes but qualifies the concept of megaevent hosting. It is shown that mega-event hosting is a capacity-building process, whilst it has a potential to generate overdose investments problem in the built environment. The most significant conclusion of the study is that the ability of coping with this problem is correlated with the ability of absorbing the investments made.