Branding and brand equity, both as theoretical constructs and as a critical part of applied marketing, have received considerable attention in the academic and practitioner literature. Brand equity, generally considered to be the differential in positive brand image and loyalty enjoyed by one brand as compared to that of a lesser known brand, is often attributed to the activities the firm undertakes to promote the brand and communicate its value or benefits. Branding activities, and the resulting brand equity, have been successfully employed by both consumer and industrial firms and those activities may range from those as conventional as television advertising to as esoteric as extreme sports sponsorships. However, brand equity among higher education providers, one of the nation’s largest and most impactful industries, has received far less attention than either consumer or industrial goods and services. Further, the branding activities in which higher education institutions engage, including those associated with business and economic development in their communities, has been neglected in the academic literature. Thus, this investigation seeks to determine the impact those economic development activities have on brand equity as it is perceived by selected stakeholders. Specifically, this research asks if economic development activities, such as incubators, faculty consulting, and entrepreneurial education influences the perceived brand equity of the institution, and if so, in what manner. Of specific interest are the brand equity dimensions of loyalty and image, and if the perceptions of these dimensions differ among types of university stakeholders. As with other brand equity research, brand image and loyalty may vary from segment to segment. This investigation is concerned with three types of stakeholders important to most, if not all, universities; economic development professionals, employers, and alumni. These segments are important in addressing the question of the influence economic development activities have on brand image in the higher education domain as each has the potential to have a profound impact on the success of the institution and its graduates. Employing a qualitative semi-structured interview methodology, to be followed by a two-round Delphi Study, the aim of this research is to address the gap in the literature regarding brand equity in the university domain. The interviews were conducted with sixteen participants representing the three segments. The participants were selected for their expertise in the relevant segment. The resulting interviews were transcribed and then coded to reveal relevant themes and to address the research questions. Subsequent to the interviews, a two-round Delphi study was conducted with the same participants with the aim of reaching expert consensus on the research issues. The research revealed that that four themes dominated the interviews. Functional themes are those that are tangible and applied; integration themes are those that cause the institution to become part of the community; presence themes suggest that simply by its presence in the community, absent of any overt or tangible activity, the university’s brand is impacted and finally, promotion themes suggest that the economic development activities under study have an influence on the brand equity on the institution. The study also discovered that there are differences between how the three segments perceived the activities in that, in most cases, each of the three tended to favor those activities that most closely align with their organizational and personal best interests. A somewhat surprising, and potentially important finding, was the role of students and faculty in the brand image of the university. Student internships were determined to be the most highly rated economic development activity with respect to perceived brand equity, and faculty participation in the community was also highly rated. In both cases, the value of these activities were perceived by the participants as being more important than other more expensive and complex activities such as incubators in the context of building brand equity. Given the lack of existing research in the relationships between business and economic development activities in which universities engage and the brand equity of the university, future research may benefit from continuing to explore this understudied domain in greater detail. As business schools become increasingly interested in experiential education, such as internships and corporate projects, both academic research and applied practice may benefit from a deeper understanding of how these practical and cost effective methods of building a university’s brand benefit the institution, its stakeholders and local communities.

Many things can be communicated through dialogue, including information, thoughts, feelings, attitudes, beliefs and personal experiences. More recently, dialogues have been used in focus group research and in program evaluations. Despite the increasing prevalence of dialogue in research and evaluation, much is still unknown about dialogue, especially how dialogue emerges and occurs within a group setting. The aim of the current study was to describe and identify the various factors involved in a dialogue, examine the relationships among these factors, and conceptualize the process of dialogue within a multi-stakeholder participatory evaluation. A qualitative analysis of three focus groups, each comprised of eight to ten participants, yielded several findings. First, several factors were found to help facilitate the interactions between multiple stakeholders in dialogue, including the development of common ground and specific contributions made by participants. Secondly, communication within these multiple stakeholder groups was found to alternate between two individuals, a dyadic exchange, or between multiple participants, a complex exchange. Thirdly, the moderator and participants were found to take on each other roles. Finally, from these conversations, a model was developed to illustrate the progression of a dialogue in these groups. These results have many implications for program evaluators, focus group leaders, and other practitioners in the field.

Purpose: To examine stakeholder participation in the primary care system change process that led to the introduction of the first Nurse Practitioner-Led Clinic in Ontario. Design: Qualitative case study guided by the principles of stakeholder and system change theory. Setting: Northern Community in Ontario, Canada. Participants: Purposeful sample of healthcare providers, healthcare managers and health policy stakeholders. Procedures: This case study was bound by place (Sudbury), time (January 2006–January 2008), activity (stakeholder participation), and process (introduction of an innovation, the first Nurse Practitioner-Led Clinic in Ontario, during a primary care system change). Semi-structured individual interviews were conducted with participants who represented the clinic, the local community, and the province. Public documents, such as newspaper articles published during the 2 year time boundary for this case and professional healthcare organization publications, were also examined. Interviews were analyzed using qualitative content analysis and public documents were reviewed for key messages to complement the interview findings. Field notes written during data collection and analysis were used to provide additional depth, contribute insights to the data, and ascribe meaning to the results. Main Findings: Sixteen interviews were conducted with key stakeholders. Twenty public documents which yielded the most specific information relevant to the case study time boundaries and activities were selected and reviewed. Six main themes are reported: felt need, two visions for change (one for a Nurse Practitioner-Led Clinic and one for Family Health Teams [FHTs]), vision processes related to ensuring the visions became or continued to be a reality in Ontario’s healthcare system (shaping, sharing, and protecting the vision), stakeholder activities, and sustaining and spreading the vision. Conclusions: In this case, stakeholder participation influenced policy decisions and was a key contributor to the primary care system change process to introduce the first Nurse Practitioner-Led Clinic in Ontario. Stakeholders are motivated by various needs to engage in activities to introduce an innovation in primary care. One of the most common needs felt by both those who supported the introduction of the first Nurse Practitioner-Led Clinic and those who were opposed to it was the need for improved patient access to primary care.

The master thesis presents concept of CSR (Corporate Social Responsibility) and examines the CSR activities of companies operating on the Czech market. The aim of the thesis is to analyses the engagement of companies operating on the Czech market into the concept CSR and find out possibilities of further development by non-profit-organizations. The thesis focuses on social bottom.

A dissertation submitted to the Faculty of Education in fulfilment of the requirements for the degree of Doctor of Education in the Department of Educational Psychology at the University Of Zululand, South Africa, 2014 / The study was aimed at investigating the level of principals and teachers’ satisfaction with the delivery of school psychological services by Educational Psychologists (EPs) in Zimbabwe. This investigation was prompted by observations of trends in international school psychology surveys that indicated that EPs wished to diversify their professional functioning by reducing the amount of time they spent in assessment activities and increasing the amount of time they spend in alternative roles. Currently there is little or no public empirical data in Zimbabwe on teachers and principals satisfaction with the services they are getting from EPs. This lack of adequate research on school psychological services may be preventing EPs from providing an equitable and efficient service. Eighty (80) school principals and 160 teachers were randomly selected from a list provided by the educational psychologists working with schools in four of the country’s ten administrative provinces. Two researcher-constructed questionnaires and a semi-structured interview schedule were administered to the stakeholders. The theory that steered this study was the gap model of service quality. The study employed a two group mixed exploratory design. Both the self-administered questionnaires and face-to-face interviews were used as a means of data collection. Interviews were conducted by the researcher from 5 to10 January 2012. The quantitative data processing was done electronically by computer using the IBM SPSS statistics 22. Chi-Square statistics, produced results from which discussions were derived. The Chi-Square tests done between the identified groups produced results showed statistical significant differences in satisfaction between male and female educators, qualifications and teaching experience of stakeholders. The results show that generally, teachers and principals are not satisfied with the provision of the psychological services. The prevalence of dissatisfaction seems also to be fairly randomly widespread among the stakeholders. The study concludes by making some recommendations for further research and structural changes to Schools Psychological Services and Special Needs Education (SPS & SNE) Department to improve school psychological service delivery to all stakeholders. / University of Zululand Research Fund

Para aqueles que acreditam que ética e negócios são instâncias separadas (tese da separação), Freeman e outros (2010) argumentam que eles podem estar juntos (tese da integração). Os autores defendem que a teoria do stakeholder é uma forma através da qual isso pode ocorrer. Nos certames da teoria do stakeholder, Phillips (2003) propôs o princípio de equidade do stakeholder, que resumidamente consiste em uma proposta que visa garantir um relacionamento ético entre organização e seus stakeholders. No presente estudo, se considera como stakeholder aqueles grupos que possuem obrigações mútuas com uma organização que vão além daquelas determinadas pelo que a moralidade da sociedade estabelece. Assim, com o objetivo de compreender como o princípio de equidade do stakeholder está presente, ou ausente, em uma organização específica, foi realizada uma pesquisa exploratória qualitativa, através de entrevistas em profundidade. As entrevistas transcritas foram analisadas através da análise de conteúdo, com técnica categorial, se tendo, as seguintes categorias: (A) moral, ética e justiça; (B) esquema cooperativo; (C) stakeholders: meios ou fins? Durante a análise, se compreendeu que o princípio de equidade do stakeholder está presente no relacionamento da Organização em questão com seus stakeholders conforme propôs Phillips (2003). Como achados, o trabalho levanta reflexões sobre o modelo genérico de esquema cooperativo, mostrando que os stakeholders derivativos podem ser menos frequentes do que aparentam ser. Também foi percebido pelo autor do estudo que ética, moral e justiça são conceitos que causam confusão aos entrevistados, o que leva a crer que é possível que outros membros da sociedade não tenham esses conceitos assimilados, merecendo mais atenção ao ensino de tais disciplinas. Por fim, o autor da presente dissertação destaca que o uso do bom senso, assim como agir honestamente e criar laços com outros indivíduos são caminhos para se manter uma boa relação com stakeholders. De forma a concluir o estudo, é feito um apelo para maior conscientização moral, não só dos administradores, mas também da sociedade, visando um mundo melhor para todos. / For those who believe that ethics and business are separated instances (separation thesis), Freeman et al (2010) argue that it can be together (integration thesis). The authors defend that the stakeholder theory is a way by which it can happen. In the field of stakeholder theory Phillips (2003) proposed the principle of stakeholder fairness which consists in a proposal that aims to guarantee an ethical relationship between organization and its stakeholders. In the present study stakeholder is considered as those groups which have mutual obligations with an organization. This obligations goes beyond those determined by what the society's morality has established. This study aims to comprehend how the principle of stakeholder fairness is, or is not, present in the management of an organization's stakeholders. For this purpose a qualitative explanatory research was done using deep interviews that were also transcript and analyzed by the categorical content analyses technique. It was proposed the following categories: (A) moral, ethics and justice; (B) cooperative scheme; (C) stakeholders: ways or endings? It was comprehended that the principle of stakeholder fairness is present in the relationship between the studied organization and its stakeholders as it was proposed by Phillips (2003). As findings the work brings thoughts about the generic model of the cooperative scheme showing that derivatives stakeholders can be less frequent as they seem to be. It was also realized by the author of the study that ethics, moral and justice are concepts that made confusion on the interviewers. It leads to believe that it's possible that other members of the society also do not have understood this concepts. This way the teaching of this disciplines deserves more attention. At the end, the author of the present dissertation detaches that the use of good sense, honest behavior and also the creation of ties with other individuals are good ways to keep a good relationship with stakeholders. In a way of concluding the study it was made an appeal for more moral consciousness not only for managers but also for the society, aiming a better world for everybody.

Att ha kunskap om vilka stakeholders som spelar en viktig roll och därmed förtjänar organisationsledningens uppmärksamhet har visats vara extremt viktigt för en organisations framgång. Mitchell et al (1997) presenterar ett ramverk som introducerar sju stakeholder-typer baserat på tre attribut; power, legitimacy och urgency. Modellen bestämmer stakeholder salience, hur viktig en stakeholder är, baserat på hur många av dessa tre attribut denna tillskrivs. I en vidareutveckling av modellen insamlas data i denna studie genom semi-strukturerade intervjuer med verkställande direktörer för svenska småbolag, i syfte att utöka kunskapen om vilka stakeholders som spelar roll för bolagen inom denna viktiga och växande sektor. Fem småbolag i skilda branscher studeras, och studiens kvalitativt insamlade data resulterar i en ny två-stegsmodell; en för avgörande av stakeholder salience, och en för kravprioritering. Power visas vara viktigast för stakeholder salience, följt av ett helt nytt attribut; utbytbarhet. Legitimacy delas upp i två delar; stakeholder legitimacy och kravets legitimacy, som är avgörande i varsin del av modellen.  Urgency visas för småbolag endast vara aktuellt i modellens andra del, kravprioritering.

Tidigare forskning diskuterar utvecklingen av hållbarhetsredovisningar och hur intressenter på olika sätt engageras i utvecklingen samt innehållet i redovisningen. Det diskuteras även kring betydelsen av intressenters påverkan. Freemans (1984) definition av intressentbegreppet ligger till grund för tidigare forsknings utveckling inom ämnet. Intressentbegreppet är brett och olika forskare har olika definitioner, detta har lett till att begreppet problematiserats.Syftet med studien är att lyfta fram hur hållbarhetsredovisningar förändrats över tid och hur företag engagerar sina intressenter i redovisningarna. Resultatet ska bidra till ökad kunskap om företags sätt att engagera sina intressenter i sina hållbarhetsredovisningar. För att besvara syftet och forskningsfrågorna har vi använt oss av en innehållsanalys där vi analyserat information från hållbarhetsredovisningar och hemsidor samt en ordanalys.Studien omfattar tre olika företags hållbarhetsredovisningar från 2008 och 2013 och information från deras hemsidor som behandlar intressenter och deras hållbarhetsarbete. Den innefattar även GRIs riktlinjer som ligger till grund till företagens hållbarhetsredovisningar. Resultatet visar att två av företagen som ingår i studien har utvecklat sin kommunikation med sina intressenter under de analyserade åren, detta blir tydligt genom antalet gånger deras olika intressentgrupper framkommer i ordanalysen i 2008 respektive 2013 års redovisningar. Företagen har identifierat sina intressenter i sina hållbarhetsredovisningar på olika sätt och även förklarat hur de engagerar dem i sitt hållbarhetsarbete. / Former research discusses the development of sustainability reporting and the way stakeholders are being engaged in the development and the content of the reports. The importance of stakeholders influence is also discussed. Freeman´s (1984) definition of the stakeholder concept sets the foundation for former research within the subject. The stakeholder concept is broad and different researchers define the concept differently, which results in a problematization of the concept.The purpose of this study is to enhance the development of sustainability reporting over time and how companies engage their stakeholders in the reports. The result will contribute to higher knowledge about the company’s ways to engage their stakeholders in their sustainability reports. To answer our purpose and research questions we´ve used a content analysis where we analyzed information from sustainability reports, websites and carried out a word analysis.The study includes three different companies’ sustainability reports from 2008 and 2013 and information from their websites which includes stakeholders and their sustainability work. The study also includes GRI´s guidelines which sets the foundation for the company’s sustainability reports. The result shows that two of the companies that are included in the study have developed their communication with their stakeholders during the years that were analyzed. This becomes clear by the amount of times their different stakeholder groups are mentioned through a word analysis in the reports from 2008 and 2013. The companies have identified their stakeholders in their sustainability reports in different ways and also described how they engage them in their sustainability work.

Para aqueles que acreditam que ética e negócios são instâncias separadas (tese da separação), Freeman e outros (2010) argumentam que eles podem estar juntos (tese da integração). Os autores defendem que a teoria do stakeholder é uma forma através da qual isso pode ocorrer. Nos certames da teoria do stakeholder, Phillips (2003) propôs o princípio de equidade do stakeholder, que resumidamente consiste em uma proposta que visa garantir um relacionamento ético entre organização e seus stakeholders. No presente estudo, se considera como stakeholder aqueles grupos que possuem obrigações mútuas com uma organização que vão além daquelas determinadas pelo que a moralidade da sociedade estabelece. Assim, com o objetivo de compreender como o princípio de equidade do stakeholder está presente, ou ausente, em uma organização específica, foi realizada uma pesquisa exploratória qualitativa, através de entrevistas em profundidade. As entrevistas transcritas foram analisadas através da análise de conteúdo, com técnica categorial, se tendo, as seguintes categorias: (A) moral, ética e justiça; (B) esquema cooperativo; (C) stakeholders: meios ou fins? Durante a análise, se compreendeu que o princípio de equidade do stakeholder está presente no relacionamento da Organização em questão com seus stakeholders conforme propôs Phillips (2003). Como achados, o trabalho levanta reflexões sobre o modelo genérico de esquema cooperativo, mostrando que os stakeholders derivativos podem ser menos frequentes do que aparentam ser. Também foi percebido pelo autor do estudo que ética, moral e justiça são conceitos que causam confusão aos entrevistados, o que leva a crer que é possível que outros membros da sociedade não tenham esses conceitos assimilados, merecendo mais atenção ao ensino de tais disciplinas. Por fim, o autor da presente dissertação destaca que o uso do bom senso, assim como agir honestamente e criar laços com outros indivíduos são caminhos para se manter uma boa relação com stakeholders. De forma a concluir o estudo, é feito um apelo para maior conscientização moral, não só dos administradores, mas também da sociedade, visando um mundo melhor para todos. / For those who believe that ethics and business are separated instances (separation thesis), Freeman et al (2010) argue that it can be together (integration thesis). The authors defend that the stakeholder theory is a way by which it can happen. In the field of stakeholder theory Phillips (2003) proposed the principle of stakeholder fairness which consists in a proposal that aims to guarantee an ethical relationship between organization and its stakeholders. In the present study stakeholder is considered as those groups which have mutual obligations with an organization. This obligations goes beyond those determined by what the society's morality has established. This study aims to comprehend how the principle of stakeholder fairness is, or is not, present in the management of an organization's stakeholders. For this purpose a qualitative explanatory research was done using deep interviews that were also transcript and analyzed by the categorical content analyses technique. It was proposed the following categories: (A) moral, ethics and justice; (B) cooperative scheme; (C) stakeholders: ways or endings? It was comprehended that the principle of stakeholder fairness is present in the relationship between the studied organization and its stakeholders as it was proposed by Phillips (2003). As findings the work brings thoughts about the generic model of the cooperative scheme showing that derivatives stakeholders can be less frequent as they seem to be. It was also realized by the author of the study that ethics, moral and justice are concepts that made confusion on the interviewers. It leads to believe that it's possible that other members of the society also do not have understood this concepts. This way the teaching of this disciplines deserves more attention. At the end, the author of the present dissertation detaches that the use of good sense, honest behavior and also the creation of ties with other individuals are good ways to keep a good relationship with stakeholders. In a way of concluding the study it was made an appeal for more moral consciousness not only for managers but also for the society, aiming a better world for everybody.

Para aqueles que acreditam que ética e negócios são instâncias separadas (tese da separação), Freeman e outros (2010) argumentam que eles podem estar juntos (tese da integração). Os autores defendem que a teoria do stakeholder é uma forma através da qual isso pode ocorrer. Nos certames da teoria do stakeholder, Phillips (2003) propôs o princípio de equidade do stakeholder, que resumidamente consiste em uma proposta que visa garantir um relacionamento ético entre organização e seus stakeholders. No presente estudo, se considera como stakeholder aqueles grupos que possuem obrigações mútuas com uma organização que vão além daquelas determinadas pelo que a moralidade da sociedade estabelece. Assim, com o objetivo de compreender como o princípio de equidade do stakeholder está presente, ou ausente, em uma organização específica, foi realizada uma pesquisa exploratória qualitativa, através de entrevistas em profundidade. As entrevistas transcritas foram analisadas através da análise de conteúdo, com técnica categorial, se tendo, as seguintes categorias: (A) moral, ética e justiça; (B) esquema cooperativo; (C) stakeholders: meios ou fins? Durante a análise, se compreendeu que o princípio de equidade do stakeholder está presente no relacionamento da Organização em questão com seus stakeholders conforme propôs Phillips (2003). Como achados, o trabalho levanta reflexões sobre o modelo genérico de esquema cooperativo, mostrando que os stakeholders derivativos podem ser menos frequentes do que aparentam ser. Também foi percebido pelo autor do estudo que ética, moral e justiça são conceitos que causam confusão aos entrevistados, o que leva a crer que é possível que outros membros da sociedade não tenham esses conceitos assimilados, merecendo mais atenção ao ensino de tais disciplinas. Por fim, o autor da presente dissertação destaca que o uso do bom senso, assim como agir honestamente e criar laços com outros indivíduos são caminhos para se manter uma boa relação com stakeholders. De forma a concluir o estudo, é feito um apelo para maior conscientização moral, não só dos administradores, mas também da sociedade, visando um mundo melhor para todos. / For those who believe that ethics and business are separated instances (separation thesis), Freeman et al (2010) argue that it can be together (integration thesis). The authors defend that the stakeholder theory is a way by which it can happen. In the field of stakeholder theory Phillips (2003) proposed the principle of stakeholder fairness which consists in a proposal that aims to guarantee an ethical relationship between organization and its stakeholders. In the present study stakeholder is considered as those groups which have mutual obligations with an organization. This obligations goes beyond those determined by what the society's morality has established. This study aims to comprehend how the principle of stakeholder fairness is, or is not, present in the management of an organization's stakeholders. For this purpose a qualitative explanatory research was done using deep interviews that were also transcript and analyzed by the categorical content analyses technique. It was proposed the following categories: (A) moral, ethics and justice; (B) cooperative scheme; (C) stakeholders: ways or endings? It was comprehended that the principle of stakeholder fairness is present in the relationship between the studied organization and its stakeholders as it was proposed by Phillips (2003). As findings the work brings thoughts about the generic model of the cooperative scheme showing that derivatives stakeholders can be less frequent as they seem to be. It was also realized by the author of the study that ethics, moral and justice are concepts that made confusion on the interviewers. It leads to believe that it's possible that other members of the society also do not have understood this concepts. This way the teaching of this disciplines deserves more attention. At the end, the author of the present dissertation detaches that the use of good sense, honest behavior and also the creation of ties with other individuals are good ways to keep a good relationship with stakeholders. In a way of concluding the study it was made an appeal for more moral consciousness not only for managers but also for the society, aiming a better world for everybody.