The diploma thesis is focuses on monitoring the effectiveness of marketing resources and increasing the brand value of the company. The theoretical part deals with the findings about the company issues, brand and its value. The thesis subsequently presents a list of elements that relate to increasing of the brand value. The final topic of the theoretical part aims at methods of evaluation of brand value and interviewing methodology. In the practical part, the thesis deals with the analysis of the selected construction company, evaluation of its brand in comparison with another company of similar character and hypothesis testing. Finally, on the basis of the findings, marketing tools are proposed to effectively increase brand value of the company.

The aim of this work was to describe available elements from quadcopter model, build the model, describe possible autonomous behavior in space and realize chosen algorithm.

In my diploma thesis I analyze development of residential construction in Bystrc, which gradually became part of the city agglomeration of Brno. This diploma thesis maps types of construction in different segments of history-from oldest settlement to modern times. I also deal with outline of future construction projects and future residential development in this territory. I also added my opinion to this new planned developments. I have paid special attention to construction period where panel hoses were build which had fundamental influence to this area.

The goal of this diploma thesis is a design study and project documentation for a new-building of a kindergarten in a city of Prešov (city part Solivar), Slovakia. The kindergarten will be a institution for pre-school education for children from 3 to 6 years old. The projects of the kindergarten building consist of one classroom for children within the age from 3-4, one classroom, for children within the age from 4-5 and third classroom for children from 5-6 years old. The designed object also contains janitor’s room and closet, laundry room, director’s office and a community room for cultural happenings held by kindergarten. Parking spaces are designed outside, in front of the building next to the main entrance. The playground is placed on the south-west side. The building of a kindergarten is designed as monolithic reinforced concrete skeleton structure with longitudinal beams. The circumferential walls will be made of ceramic bricks with a contact thermal insulation ETICS system. Ceilings are designed as a monolithic reinforced concrete. Over the 2nd floor, there will be a saddle roof and the roof over the first floor will be flat, with a gravel layer. Foundings of the building are designed as a concrete strips which expand to pads under columns.

The aim of the thesis is to propose a variant technical and then a price solution of a family house. It is a comparison of a family house on the same built-up area, the comparison being related to the brickwork made of ceramic fittings and panel woodwork. The text part deals mainly with the explanation of the types of individual buildings and then with the list of the pros and cons of the different technologies, compared buildings. The conclusion mainly concerns the evaluation of budgets and recommendations where it is worth building the compared buildings and why.

The dissertation is focused on the National Cultural Monument - the Romanesque Rotunda of Saint Catherine in Znojmo, in particular on the way the interior influences an integral medieval mural fresco decoration. An impact of the interior on the fresco decoration of a fresco-secco type is judged by available information sources, which draw from long-time, mainly foreign professional experience. The rotunda interior analysis is based on long-term measurement of temperature and humidity parameters and evaluated by a statistical approach. An impact of variable input boundary conditions on the interior is parametrically tested in a dynamic numerical simulation. Obtained results show a positive effect of the installed floor heating in the rotunda and on the other hand a negative impact of visitors on the state of the integral mural painting in the object. A final part of the dissertation includes practical recommendations resulting from a postulate of the preventive heritage preservation of the National Cultural Monument.

The diploma thesis Multifunctional Culture Centre ‘Creative City’ Brno deals with the architectural study of rebuilding and extension of the former prison building in Bratislavská and Soudní street in Brno for cultural, social and commercial purposes. The project includes a new use of the existing building for creative industries, commercial activities and services. There are apartments in the new extension. The parking places are situated below the ground level in the northern part of the complex. The building complex creates a pleasant environment contributing the creativity.

Designed children´s sanatorium is situated on the cadastral area of Ostrova u Macochy town, in the protected area of Moravsky Kras. The architecture of this building fits in the surroundings of the landscape and respects its features. The building main attributes are its south-facing slope, the compositional construction from prefabricated reinforced concrete structure and perimeter sandwich structure, as well as the massive insulation. Thanks to these characteristics, it is classified as energy-efficient building. These eight buildings, interconnected by the massive colonnade in its middle axis, force the user to take advantage of all its energy-efficient advantages.

The aim of this diploma thesis is the processing of selected parts of the construction technology project for the New office and manufacturing building of GRADIOR TECH a.s. The building is located in the Královopolská industrial park in Brno - Královo pole. The construction is divided into 6 buildings. The indicative time and financial plan focuses on the building as a whole. Furthermore, the diploma thesis focuses in detail on the construction technology project project in detail on the building of the office building, which is based on drilled piles. On these piles, the cup feet for pillar fitting are placed on which the beams are fitted together with frames and ceiling panels. The building is diverse and contains both prefabricated and monolithic structures.

This thesis deals with processing of a certain part of project documentation for making a new-build house of a guest house. The given object is situated in a flat field in a village Provodov-Šonov, cadastral land Šeřeč which belongs to the Královéhradecký region. The guest house meets the village’s requirements. The guest house is designed as a four-floor building with one underground and three over ground floors. The overall capacity of the guest house is 61 accommodated people. There is a wall construction system. The wall in the underground floor is made from concrete blocks and in the over ground part there are limestone-sand blocks. The object is isolated with desks from mineral fibre. The ceiling construction is designed from prestressed iron-concrete panels. The roof is laid out as flat.