<p>It is generally recognized that firms face both internal and external environmental forces. However, few studies have attempted to describe the importance of various strategic factors and the relation between them. This study has been conducted to identify the main strategic determinant in the software industry and the reason behind the existence of these determinants. The study is based on a qualitative study. The empirical data have been collected from interviews. However, the frame of reference is based on well- established theories within the field of business strategy. The research identified certain strategic determinants in software industry. These are Market/Customer, Technology, Economy, Rivalry, Core Competences, Core Products, Technical and Human Resources. These factors have an impact on researched firms separately and jointly as well. However, competitive advantage can be achieved by focusing on product innovation and development, relation building with customers, technology and human resource management, capabilities/competences building and alliances with other companies and industries.</p>

It is generally recognized that firms face both internal and external environmental forces. However, few studies have attempted to describe the importance of various strategic factors and the relation between them. This study has been conducted to identify the main strategic determinant in the software industry and the reason behind the existence of these determinants. The study is based on a qualitative study. The empirical data have been collected from interviews. However, the frame of reference is based on well- established theories within the field of business strategy. The research identified certain strategic determinants in software industry. These are Market/Customer, Technology, Economy, Rivalry, Core Competences, Core Products, Technical and Human Resources. These factors have an impact on researched firms separately and jointly as well. However, competitive advantage can be achieved by focusing on product innovation and development, relation building with customers, technology and human resource management, capabilities/competences building and alliances with other companies and industries.