This thesis is concerned with strategic planning and measurement of effectiveness in the nonprofit sector. First part of the thesis discusses the process of strategic planning in nonprofit sector and methods that can be used by nonprofit organizations to measure effectiveness. Creation and use of the strategy map designed by Kaplan and Norton is also described. In the second part a strategy map is created for a Czech regional gallery and its subsequent use is proposed.

In Sweden the second highest division in football is named Superettan and if a footballclub participates in that division they are considered by the Swedish footballassociation an elite football club. With that comes financial requirements and newrevenue streams which demands more of the club than if it played in lower divisions.Recent studies have reported a framework in the performance management systemthat organizations can use to produce missions, control and manage resources to makethe organizations accomplish more. In this paper a resumé will describe the strategic work and work process for the nonprofit organizations operating in Superettan. The purpose of the study is to examinethe work with mission and vision, what performance management and measurementis used and how the football clubs are working with combining non-profit objectiveswith for-profit objectives. The study's conclusion has been presented, regarding the combination of non-profitobjectives and the for-profit objectives. The result has shown that the non-profitobjectives have a large impact on the for-profit objectives. All the clubs are workingwith performance measurements and most of the performance measurements whetherit´s financial or sport measurement are linked with the sport performance. The processfor setting mission and vision are similar in each participating club. The board has thefinal approval but the suggestions of mission and vision many times comes from theclub manager and different sections of the club.

This thesis investigates roadmapping in the context of its application to strategic early-stage innovation planning. It is concerned with providing an understanding of how uncertainty and risk are manifested in roadmapping in this application, and with developing and testing a roadmapping process that supports appropriate treatment of uncertainty and risk. Roadmapping is an approach to early-stage innovation planning, which is strategic in nature. It is seeing increasing application in practice and receiving growing attention in management literature. There has, however, been a noticeable lack of attention to uncertainty and risk in roadmapping theory and practice (and generally in strategic planning and at innovation’s early-stages). This is despite the awareness that uncertainty and risk are fundamental to strategy and innovation (i.e. application domains of roadmapping), and that roadmapping is meant to deliver, as part of its benefits, the identification, resolution and communication of uncertainties and risks. There is very limited theoretical or practical direction on what this entails. It is this gap that the research reported in thesis addresses. The research is divided into two phases. The first phase explains the manifestations and mechanisms of uncertainty and risk in roadmapping. It also introduces ‘risk-aware roadmapping’, a concept of roadmapping that includes a conscious and explicit effort to address uncertainty and risk, and points out what the process would entail in terms of necessary steps and procedures. The research here is designed using mixed methods (a combination of experience surveys, archival analysis, and case studies). The second phase provides a practical risk-aware roadmapping process. This practical process is developed based on the results of the first phase, and is designed according to procedural action research. This thesis contributes to the fields of roadmapping, early-stage innovation and organisational sensemaking. It is found that factors related to the content, process and nature of roadmapping interact to influence the perception and treatment of uncertainty and risk. Characteristics of organisational sensemaking as theorised by Weick (1995) are explored in the light of the findings and challenged. Aspects of early-stage innovation including the generation and selection of innovation ideas are explored in the context of uncertainty and risk and important paradoxes and constraints at innovation’s early-stages.

This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.