Ao constatar a complexidade e a especificidade dos processos organizacionais em universidades, a tese procurou responder à questão central de como ampliar a capacidade de análise, interpretação e explicação do processo estratégico ocorrido quando da criação e implantação da Escola de Artes, Ciências e Humanidades (EACH), na Universidade de São Paulo (USP). Para tanto, o objetivo geral foi elaborar um esquema analítico capaz de estruturar os elementos intervenientes e propiciar significados aos pesquisadores e aos estrategistas sobre o processo ocorrido na EACH. Propunha-se, de forma específica, responder questões tipo: como caracterizar o processo estratégico, quais os agentes, os recursos organizacionais e as relações contextuais envolvidos e de que forma se combinaram nas ações. A estratégia foi analisada como uma construção social, na qual o ser humano é um potencial agente de transformação social. A tese fundamentou-se nas teorias sociológicas de Giddens (2003) e Sztompka (2005) e nos estudos organizacionais sobre processo. Ainda no campo da estratégia, explorou tipologias de formação e implementação. Utilizando metodologia interpretativa procurou identificar as contradições dialéticas geradas pela interação de agentes em eventos delimitados, imersos em uma realidade histórica, social e cultural. Foram realizadas entrevistas, pesquisa documental e técnicas de observação durante dois anos para a obtenção dos dados da pesquisa. O esquema analítico foi elaborado a partir de três dimensões principais: agentes, contexto e sistemas organizacionais. Na sua aplicação, foram analisados dois eventos constituintes do episódio de criação e implantação da nova unidade: 1) elaboração do projeto da EACH e 2) elaboração do curso de mestrado em sistemas complexos. Os resultados podem ser assim resumidos: a) o esquema analítico mostrou-se capaz de captar e retratar a complexidade do processo na EACH; b) o processo estratégico, nos eventos analisados, caracterizou-se como racional e formal, em determinados momentos, e como um processo negociado e em construção permanente; c) gestores e professores foram agentes principais, sendo influenciados por valores como autonomia e legitimidade; d) fatores organizacionais como cultura da USP, formas de liderança, poder e estruturas formais e não-formais mostraram-se muito influentes, assim como, o contexto histórico e social; e) constatou-se que os modelos organizacionais de análise da universidade conseguem captar apenas partes da complexidade do processo. São apresentadas proposições para a USP no intuito de contribuir para a efetivação do projeto. Espera-se que a tese contribua para ampliar o campo de pesquisa integrando os estudos educacionais aos estudos organizacionais. / After finding the complexity and specificity of organizational processes in Universities, this paper intends to answer the main question of how to increase the capacity of analysis, interpretation and explanation of the strategic process, that took place when the Arts, Science and Humanities School - EACH - was created and implanted in São Paulo University. In order to achieve that purpose, the main goal was to elaborate an analytical schema, capable of structuring the elements involved, and also to give meanings to strategy researchers and to strategists about the process that took place at EACH. It also intends to answer questions such as: how to characterize the strategic process, the agents, the organizational resources and the contextual relations involved, and how they would match in action. The strategy was analyzed as a social construction, in which the human being is a potential agent of social transformation. The thesis is based on the sociological theories of Giddens (2003) and Strompka (2005), so as on organizational studies about processes (1992; 1995). It also explored types of training and implementation. Making use of interpretative methodology, there was an effort to identify the dialectical contradictions created by the agents\' interaction in delimited events, located on a historical, social and cultural reality. Interviews, documentary research and observation techniques were made during the period of two years in order to acquire data for the research. The analytical schema was formulated based on three main dimensions: agents, context and organizational systems. On the usage of the scheme, two events which are part of the process of creation and implementation of the new unit were analyzed: 1) building the EACH project and 2) building a master course based on complex systems. The outcomes can be summarized as follows: a) the analytical scheme proved to be able to capture and to portray the complexity of the process in EACH; b) the strategic process on the analyzed events, was characterized as rational and formal, in certain moments, and as negotiated and ongoing; c) managers and professors were agents being influenced by values such as autonomy and legitimacy; d) organizational factors as forms of leadership, power and formal and non-formal structures proved to be influential, as well as, the historic and social context; e) it was found that the organizational models of analysis of the university can capture only parts of the complexity of the strategic process. Propositions to USP are here presented as an attempt to contribute to the effectiveness of the project. It is expected that a research area can be improved being able to integrate the educational studies to the organizational studies.

Ao constatar a complexidade e a especificidade dos processos organizacionais em universidades, a tese procurou responder à questão central de como ampliar a capacidade de análise, interpretação e explicação do processo estratégico ocorrido quando da criação e implantação da Escola de Artes, Ciências e Humanidades (EACH), na Universidade de São Paulo (USP). Para tanto, o objetivo geral foi elaborar um esquema analítico capaz de estruturar os elementos intervenientes e propiciar significados aos pesquisadores e aos estrategistas sobre o processo ocorrido na EACH. Propunha-se, de forma específica, responder questões tipo: como caracterizar o processo estratégico, quais os agentes, os recursos organizacionais e as relações contextuais envolvidos e de que forma se combinaram nas ações. A estratégia foi analisada como uma construção social, na qual o ser humano é um potencial agente de transformação social. A tese fundamentou-se nas teorias sociológicas de Giddens (2003) e Sztompka (2005) e nos estudos organizacionais sobre processo. Ainda no campo da estratégia, explorou tipologias de formação e implementação. Utilizando metodologia interpretativa procurou identificar as contradições dialéticas geradas pela interação de agentes em eventos delimitados, imersos em uma realidade histórica, social e cultural. Foram realizadas entrevistas, pesquisa documental e técnicas de observação durante dois anos para a obtenção dos dados da pesquisa. O esquema analítico foi elaborado a partir de três dimensões principais: agentes, contexto e sistemas organizacionais. Na sua aplicação, foram analisados dois eventos constituintes do episódio de criação e implantação da nova unidade: 1) elaboração do projeto da EACH e 2) elaboração do curso de mestrado em sistemas complexos. Os resultados podem ser assim resumidos: a) o esquema analítico mostrou-se capaz de captar e retratar a complexidade do processo na EACH; b) o processo estratégico, nos eventos analisados, caracterizou-se como racional e formal, em determinados momentos, e como um processo negociado e em construção permanente; c) gestores e professores foram agentes principais, sendo influenciados por valores como autonomia e legitimidade; d) fatores organizacionais como cultura da USP, formas de liderança, poder e estruturas formais e não-formais mostraram-se muito influentes, assim como, o contexto histórico e social; e) constatou-se que os modelos organizacionais de análise da universidade conseguem captar apenas partes da complexidade do processo. São apresentadas proposições para a USP no intuito de contribuir para a efetivação do projeto. Espera-se que a tese contribua para ampliar o campo de pesquisa integrando os estudos educacionais aos estudos organizacionais. / After finding the complexity and specificity of organizational processes in Universities, this paper intends to answer the main question of how to increase the capacity of analysis, interpretation and explanation of the strategic process, that took place when the Arts, Science and Humanities School - EACH - was created and implanted in São Paulo University. In order to achieve that purpose, the main goal was to elaborate an analytical schema, capable of structuring the elements involved, and also to give meanings to strategy researchers and to strategists about the process that took place at EACH. It also intends to answer questions such as: how to characterize the strategic process, the agents, the organizational resources and the contextual relations involved, and how they would match in action. The strategy was analyzed as a social construction, in which the human being is a potential agent of social transformation. The thesis is based on the sociological theories of Giddens (2003) and Strompka (2005), so as on organizational studies about processes (1992; 1995). It also explored types of training and implementation. Making use of interpretative methodology, there was an effort to identify the dialectical contradictions created by the agents\' interaction in delimited events, located on a historical, social and cultural reality. Interviews, documentary research and observation techniques were made during the period of two years in order to acquire data for the research. The analytical schema was formulated based on three main dimensions: agents, context and organizational systems. On the usage of the scheme, two events which are part of the process of creation and implementation of the new unit were analyzed: 1) building the EACH project and 2) building a master course based on complex systems. The outcomes can be summarized as follows: a) the analytical scheme proved to be able to capture and to portray the complexity of the process in EACH; b) the strategic process on the analyzed events, was characterized as rational and formal, in certain moments, and as negotiated and ongoing; c) managers and professors were agents being influenced by values such as autonomy and legitimacy; d) organizational factors as forms of leadership, power and formal and non-formal structures proved to be influential, as well as, the historic and social context; e) it was found that the organizational models of analysis of the university can capture only parts of the complexity of the strategic process. Propositions to USP are here presented as an attempt to contribute to the effectiveness of the project. It is expected that a research area can be improved being able to integrate the educational studies to the organizational studies.

The strategic decision making process (SDMP) is a major issue in organisations. It is part of the larger topic of strategic management and related to strategic planning. Achievement of strategic objectives outlined in the strategic plan of an organisation depends on the decisions taken through the process. Yet the literature shows that the concept of SDMP is not well understood and organisations find it difficult to develop and implement an SDMP, particularly Higher Education Institutions (HEIs). The literature indicates that decisions are taken in organizations in different ways for example using intuition, data, collaboration and ad-hoc considerations. In addition contextual factors are argued to affect the SDMP although very little research has been conducted to explain how contextual factors affect SDMP they do in HEIs. Some examples of contextual factors namely decision process characteristics have been identified and discussed as part of the SDMP literature in industry. However, lack of knowledge about SDMP and how contextual factors influence SDMP is regarded as to be a major obstacle for HEIs in taking decisions and choosing the best alternative amongst available decisions. This research seeks to contribute to address this important issue. Whilst there are many strategic decision characteristics (contextual factors) identified in the literature, this research focuses on decision importance. The rationale for choosing decision importance was that there is always some concern in the minds of the decision makers in the HEIs on what constitutes an important decision. What is considered as important decision while the decision is being taken may prove to be less important after implementation if there is no clear understanding of how to assign importance to a decision. Even in the industrial sector, Elbanna and Child (2007) it has been argued that decision importance has not been studied well. Relying upon the theoretical model developed by Elbanna and Child and other arguments found in the literatue, this research argued that the SDMP is a combination of relationships between decision characteristics, SDMP characteristics and decision outcomes that are influenced by environmental factors. As far as environmental factors were concerned environmental uncertainty was chosen as an external environment factor while organisational performance was chosen as the internal contextual factor. These two factors were argued to moderate the relationship between SDMP characteristics and SDMP outcomes and theoretical support for this conceptualisation was taken from the model developed by Elbanna and Child. A research model was developed to address the research questions, and the aim of the study was “to examine the different decision specific characteristic, SDMP characteristic and SDMP process outcome variables and develop a relationship amongst them in the context of HEIs in a changing environment”. The research was conducted in the United States of America and data was gathered from faculty members involved in decision making at the department level and higher. A positivist epistemological and objective ontological stance was adopted and a deductive approach was used. The research model was tested using the data collected from 485 valid responses to a survey questionnaire. Linear regression was the primary analysis approach and supplemented by path analysis. Results from the regression analysis showed that decision importance exerts influence on decision effectiveness through the mediators, rationality in decision making, intuition and decentralization in decision making. However, the outcome of path analysis showed that only rationality in decision making and intuition are important while decentalisation was not found to be statistically significant. Similarly environmental factors exerted pressure only on the relationship between rationality in decision making and decision effectiveness. The contradicting SDMP factors rationality in decision making and intuition were both found to be necessary to SDMP in the HEI context. This research has contributed to knowledge in terms of establishing a relationship between decision importance and decision process effectiveness mediated by rationality in decision making and intuition and development of the model. Theoretically the findings of this research show that the modification imposed on the model developed by Elbanna and Child was found to be statistically significant and found support from the literature. Environmental factors affected the relationship between rationality in decision making and decision effectiveness. This research has provided a model that can be used to help decision makers in HEIs to implement SDMP practically in the organization, to guide the process towards more robust decisions. The findings of this research find application in supporting policy makers to increase the likelihood of more effective decisions so that the decisions taken more effective.

O principal objetivo desta pesquisa é propor ações de aperfeiçoamento da gestão da comunicação organizacional na pequena empresa, visando maior eficácia estratégica. Como objetivos secundários, pretende-se: identificar as características do processo estratégico nas empresas estudadas; identificar a prática da gestão da comunicação organizacional nas empresas e seu uso no nível estratégico; analisar a influência das particularidades do setor de serviços (hoteleiro) nas características do processo estratégico e nas práticas de comunicação organizacional e analisar a influência das especificidades organizacionais da pequena empresa, nas características do processo estratégico e nas práticas de comunicação organizacional. O tema da pesquisa é gestão estratégica da comunicação organizacional, entendida como responsável por orientar toda a comunicação que é gerada na organização, como fator estratégico para o desenvolvimento organizacional. Com relação aos métodos da pesquisa, optou-se por realizá-la em duas fases. A primeira, quantitativa, teve como objetivo principal atualizar o mapeamento de todas as empresas hoteleiras da região central do Estado de São Paulo, além de analisar as principais características dessas empresas e de seus dirigentes. Na segunda fase, uma pesquisa qualitativa realizada em seis empresas, foi usado o método comparativo de casos. Para a coleta de dados, optou-se pelo uso de entrevistas e de aplicação de questionário com questões abertas e fechadas, além da observação livre. Como resultado, foram propostas nove recomendações para a melhoria da gestão estratégica da comunicação nas pequenas empresas, como unir o engajamento dos colaboradores e a construção de imagem institucional forte aos objetivos organizacionais. / The aim of this study is to propose action to improve the management of organizational communication in small business, aiming at a higher strategic efficacy. As secondary objectives, it aims to identify the characteristics of the strategic process in companies studied and the practices of the organizational communication management and its use on the strategic level, as well as analyze the influence of peculiarities of services hotel sector on both the characteristics of the strategic process and the practices of organizational communication. The research theme is the strategic management of organizational communication, as being responsible for directing all the communication generated in the organization as a strategic factor for the organizational development. The research methods, were accomplished in two different aspects. The first one was quantitative and its main objective is to update the mapping of all hotel companies in São Paulo central region, as well as analyze the main characteristics of both companies and their managers. The second one was a qualitative research accomplished in six business enterprises. Then the comparative cases method was used. Interviews, questionnaires with determined and undetermined questions as well as free observation were used for the data collection. The result of this research was the indication of nine aspects to be followed for the improvement of strategic communication management in the small business. One of them is the union of both the workers and the construction of a strong institutional image of the organizational objectives.

O objetivo principal da pesquisa foi propor medidas de aperfeiçoamento dos procedimentos de gestão estratégica da informação na pequena empresa, compatíveis com suas especificidades. Para avaliar as dificuldades e possibilidades das pequenas empresas no uso desses procedimentos, foi utilizado o artifício de compará-los aos procedimentos utilizados pela média e grande empresa. A gestão estratégica da informação vem se tornando cada vez mais presente no dia-a-dia das empresas. Porém, nas pequenas empresas isso é realizado de uma maneira peculiar devido às suas especificidades, que apresentam diferenças significativas em sua forma organizacional. Os métodos de pesquisa foram delineados para duas fases: na primeira fase foi quantitativa, tendo como objetivo principal atualizar o mapeamento das empresas hoteleiras da região central do estado de São Paulo, além de compreender as principais características dessas empresas e de seus dirigentes. Na segunda, optou-se pelo emprego do método comparativo de casos e pela pesquisa qualitativa; para a coleta de dados fez-se uso de entrevistas, além da observação livre. Entre os principais resultados, constatou-se que as empresas estudadas se apóiam em fontes de informações informais para tomada de decisão. Foi possível afirmar que no primeiro momento do processo estratégico as informações informais e pessoais são mais valorizadas, mas ao passo em que uma estratégia se estabelece todos os procedimentos da GEI facilitam a continuidade do que foi estabelecido. A GEI foi identificada como consciente e compartilhada nas grandes empresas, enquanto que nas pequenas é inconsciente e centralizada. / This study aimed at proposing measures to improve strategic information management (SIM) procedures at small enterprises, compatible to their specificities. In order to assess the difficulties and possibilities of small enterprises in using these procedures, they were compared to those used by medium and large enterprises. Strategic information management has become an important procedure in the everyday management of enterprises. At small enterprises, however, this is carried out differently due to their particularities, since they present distinctive organizational features. The research method was designed to have two phases: the first one had a quantitative nature, and its goal was to chart the hospitality enterprises in the central region of São Paulo State, Brazil, in addition to understanding their main characteristics and managers. The second phase employed a comparative case method of a qualitative nature: interviews and unstructured observations were used as data collection tools. In general, the results show that all of the enterprises rely on information to make decisions. This study also shows that while informal and personal information is more valued in the beginning of the strategic process, SIM procedures are then used to promote the continuity of the chosen strategic actions. In addition, while SIM is intentional and shared at large enterprises, it seems to be rather instinctive and centralized at small enterprises.

The economical importance and value of small businesses is today recognized by scholars as well as government institutes. The small business does not only contribute with a great amount of entrepreneurial activity and innovations but also as a significant tool in creating jobs. The statistics are however displaying a negative trend in the development of small businesses with over 350.000 – 400.000 business closures every year in UK. In Sweden 35,000 new enterprises entered the market in 2001 but only 62% were still active in 2004. There are two major factors from which all other explanations are derived from when discussing why a company fails which is the external and internal factor. From the failure model created by Sharma and Mahajan and supported by other researchers, it is known that the problem initiating the failure may have been caused by uncontrollable factors. However the most significant factor behind a failure is derived from insufficient and ineffective management in the strategic process. In order to understand how and most importantly why the top-managers decisions and actions contributes to a business failure the study focused on exploring the strategic process in numerous of failure cases of small businesses. This understanding is further strengthened by considering the limitations and resistances in the strategic process. There is also a link between the crisis management and strategic management which further provides with valuable insights of the process. Four different small businesses were therefore investigated in the report through an inductive and semi structured approach to explore the contexts of the failures in-depth. From the analysis of the empirical data collected from the top-managers and other employees, owners or managers evidence were collected to study the top-managers contribution to the failure. The most significant contributing factor found in the business failures were the inefficient internal and external assessments. This was further found to be directly linked to the inadequate knowledge and experience possessed by the top-manager and his staff. Nepotism was also a factor that was found to be a very contributing source to the inadequate assessments. The managers staffed by the top-manager possessed a close relationship with the top-manager and may have been hired due to this reason and not based on the required knowledge which was proven to have a significant impact on all the studied cases.

<p>The economical importance and value of small businesses is today recognized by scholars as well as government institutes. The small business does not only contribute with a great amount of entrepreneurial activity and innovations but also as a significant tool in creating jobs. The statistics are however displaying a negative trend in the development of small businesses with over 350.000 – 400.000 business closures every year in UK. In Sweden 35,000 new enterprises entered the market in 2001 but only 62% were still active in 2004.</p><p>There are two major factors from which all other explanations are derived from when discussing why a company fails which is the external and internal factor. From the failure model created by Sharma and Mahajan and supported by other researchers, it is known that the problem initiating the failure may have been caused by uncontrollable factors. However the most significant factor behind a failure is derived from insufficient and ineffective management in the strategic process.</p><p>In order to understand how and most importantly why the top-managers decisions and actions contributes to a business failure the study focused on exploring the strategic process in numerous of failure cases of small businesses. This understanding is further strengthened by considering the limitations and resistances in the strategic process. There is also a link between the crisis management and strategic management which further provides with valuable insights of the process. Four different small businesses were therefore investigated in the report through an inductive and semi structured approach to explore the contexts of the failures in-depth. From the analysis of the empirical data collected from the top-managers and other employees, owners or managers evidence were collected to study the top-managers contribution to the failure.</p><p>The most significant contributing factor found in the business failures were the inefficient internal and external assessments. This was further found to be directly linked to the inadequate knowledge and experience possessed by the top-manager and his staff. Nepotism was also a factor that was found to be a very contributing source to the inadequate assessments. The managers staffed by the top-manager possessed a close relationship with the top-manager and may have been hired due to this reason and not based on the required knowledge which was proven to have a significant impact on all the studied cases.</p>

O principal objetivo desta pesquisa é propor ações de aperfeiçoamento da gestão da comunicação organizacional na pequena empresa, visando maior eficácia estratégica. Como objetivos secundários, pretende-se: identificar as características do processo estratégico nas empresas estudadas; identificar a prática da gestão da comunicação organizacional nas empresas e seu uso no nível estratégico; analisar a influência das particularidades do setor de serviços (hoteleiro) nas características do processo estratégico e nas práticas de comunicação organizacional e analisar a influência das especificidades organizacionais da pequena empresa, nas características do processo estratégico e nas práticas de comunicação organizacional. O tema da pesquisa é gestão estratégica da comunicação organizacional, entendida como responsável por orientar toda a comunicação que é gerada na organização, como fator estratégico para o desenvolvimento organizacional. Com relação aos métodos da pesquisa, optou-se por realizá-la em duas fases. A primeira, quantitativa, teve como objetivo principal atualizar o mapeamento de todas as empresas hoteleiras da região central do Estado de São Paulo, além de analisar as principais características dessas empresas e de seus dirigentes. Na segunda fase, uma pesquisa qualitativa realizada em seis empresas, foi usado o método comparativo de casos. Para a coleta de dados, optou-se pelo uso de entrevistas e de aplicação de questionário com questões abertas e fechadas, além da observação livre. Como resultado, foram propostas nove recomendações para a melhoria da gestão estratégica da comunicação nas pequenas empresas, como unir o engajamento dos colaboradores e a construção de imagem institucional forte aos objetivos organizacionais. / The aim of this study is to propose action to improve the management of organizational communication in small business, aiming at a higher strategic efficacy. As secondary objectives, it aims to identify the characteristics of the strategic process in companies studied and the practices of the organizational communication management and its use on the strategic level, as well as analyze the influence of peculiarities of services hotel sector on both the characteristics of the strategic process and the practices of organizational communication. The research theme is the strategic management of organizational communication, as being responsible for directing all the communication generated in the organization as a strategic factor for the organizational development. The research methods, were accomplished in two different aspects. The first one was quantitative and its main objective is to update the mapping of all hotel companies in São Paulo central region, as well as analyze the main characteristics of both companies and their managers. The second one was a qualitative research accomplished in six business enterprises. Then the comparative cases method was used. Interviews, questionnaires with determined and undetermined questions as well as free observation were used for the data collection. The result of this research was the indication of nine aspects to be followed for the improvement of strategic communication management in the small business. One of them is the union of both the workers and the construction of a strong institutional image of the organizational objectives.

O objetivo principal da pesquisa foi propor medidas de aperfeiçoamento dos procedimentos de gestão estratégica da informação na pequena empresa, compatíveis com suas especificidades. Para avaliar as dificuldades e possibilidades das pequenas empresas no uso desses procedimentos, foi utilizado o artifício de compará-los aos procedimentos utilizados pela média e grande empresa. A gestão estratégica da informação vem se tornando cada vez mais presente no dia-a-dia das empresas. Porém, nas pequenas empresas isso é realizado de uma maneira peculiar devido às suas especificidades, que apresentam diferenças significativas em sua forma organizacional. Os métodos de pesquisa foram delineados para duas fases: na primeira fase foi quantitativa, tendo como objetivo principal atualizar o mapeamento das empresas hoteleiras da região central do estado de São Paulo, além de compreender as principais características dessas empresas e de seus dirigentes. Na segunda, optou-se pelo emprego do método comparativo de casos e pela pesquisa qualitativa; para a coleta de dados fez-se uso de entrevistas, além da observação livre. Entre os principais resultados, constatou-se que as empresas estudadas se apóiam em fontes de informações informais para tomada de decisão. Foi possível afirmar que no primeiro momento do processo estratégico as informações informais e pessoais são mais valorizadas, mas ao passo em que uma estratégia se estabelece todos os procedimentos da GEI facilitam a continuidade do que foi estabelecido. A GEI foi identificada como consciente e compartilhada nas grandes empresas, enquanto que nas pequenas é inconsciente e centralizada. / This study aimed at proposing measures to improve strategic information management (SIM) procedures at small enterprises, compatible to their specificities. In order to assess the difficulties and possibilities of small enterprises in using these procedures, they were compared to those used by medium and large enterprises. Strategic information management has become an important procedure in the everyday management of enterprises. At small enterprises, however, this is carried out differently due to their particularities, since they present distinctive organizational features. The research method was designed to have two phases: the first one had a quantitative nature, and its goal was to chart the hospitality enterprises in the central region of São Paulo State, Brazil, in addition to understanding their main characteristics and managers. The second phase employed a comparative case method of a qualitative nature: interviews and unstructured observations were used as data collection tools. In general, the results show that all of the enterprises rely on information to make decisions. This study also shows that while informal and personal information is more valued in the beginning of the strategic process, SIM procedures are then used to promote the continuity of the chosen strategic actions. In addition, while SIM is intentional and shared at large enterprises, it seems to be rather instinctive and centralized at small enterprises.

Made available in DSpace on 2014-12-17T13:53:37Z (GMT). No. of bitstreams: 1 PauloGS_DISSERT.pdf: 1609622 bytes, checksum: b4c91696abc17e1b9713ab65e73a380a (MD5) Previous issue date: 2013-12-20 / Os estudos sobre estrat?gia t?m se difundido h? muitos anos e seu processo de formula??o tamb?m est? inserido no cotidiano dos gestores. O objetivo do presente trabalho ? constatar se h? rela??o entre o pensamento, formula??o e mudan?a estrat?gica e o n?vel acad?mico, hier?rquico e tempo no cargo dos decisores da CAERN. A abordagem te?rica ? realizada com os seguintes pontos: estrat?gia, Decis?o e lideran?a organizacional e o processo de forma??o da estrat?gia (Pensamento estrat?gico; Formula??o da estrat?gia; Mudan?a estrat?gica). O estudo ? de car?ter explorat?rio descritivo. Para a tabula??o e an?lise dos dados, utilizou-se um programa estat?stico em que foi adotada a t?cnica de an?lise fatorial, e verificou-se a confiabilidade da escala de Likert utilizada no question?rio atrav?s do teste Alfa de Cronbach e an?lise de Spearman a fim de constatar a correla??o das vari?veis e proporcionar uma abordagem quantitativa ? pesquisa. Todos os respondentes da pesquisa s?o tomadores de decis?o cujos n?veis hier?rquicos que obtiveram representatividade na amostra foram coordenadores, gerentes e chefes de se??o. A partir das an?lises dos resultados do estudo, constatou-se que, das hip?teses levantadas, apenas uma se mostrou coerente com a realidade dos profissionais respons?veis pela estrat?gia organizacional da empresa: H? correla??o entre a formula??o estrat?gica e o n?vel acad?mico dos decisores (no constructo de formula??o deliberada). Notouse tamb?m que o n?vel de forma??o acad?mica (n?vel superior) ? importante e influencia diretamente no processo da formula??o estrat?gica. Conclui-se que na organiza??o em estudo o conhecimento dos gestores interfere na formula??o estrat?gica