My Master Thesis consists of five main parts. First part analyses economical situation on German market within the time period of middle 2008 and the end of 2009. The set of actions that have been implied to support the economical situation and its individual impacts are presented in this chapter in addition. Second part presents Nal von Minden GmbH Corporation, its organizational structure, company's profile, and the products portfolio analysis. Export theory containing the list of fundamental reasons of companies to export, the forms of entering new markets, and its timing are part of third chapter. To apply the theory, chapter four deals with the actual practice of Nal von Minden and its own method of entering new markets. PEST and SWOT analysis of the Czech Republic and Portugal are part of the final fifth chapter of the Master Thesis. As Nal von Minden entered both markets approximately at the same time, it is adequate to analyze factors affecting entry on those markets.

This diploma thesis is dedicated to the marketing strategy not only from theoretical point of view, but also from practical side. The aim of this thesis is to judge and analyse the position and marketing strategy of the Habartline company, which offers a complex service with tailor made advice and installation of lighting systems. The analysis is based on theoretical knowledge describing marketing strategies, mix and the influence of other elements on the company. This thesis also assesses the position of the company within the competition as well as suggestions for improvement in the near future.

In my diploma thesis I focus on valuation of the firm after implementing various marketing strategies. The first part of my thesis introduces the theory of firm valuation and marketing strategies. In the second part I apply the theory on a practical example of Benzina Ltd. The result of my thesis is the value of the firm Benzina after implementing two different marketing strategies and their comparison.

The graduation thesis is concerned in the marketing strategy of a small company Best Consulting & Training, s.r.o. situated in Benešov. The company provides services in field of the welding's education. There is a problem regarding a lack of customers. In the graduation thesis is analysed the business environment and internal situation of the company. In the final part of thesis are proposed chosen marketing strategy, possibilities regarding improving the company's offer and marketing budget for the future five years.

The aim of the diploma thesis is to analyse marketing strategy of Listerine Smart Rinse and recommend possible improvements into the future. Theoretical part is divided into three chapters. The first chapter deals with the essence of marketing and definition of marketing process. The second chapter covers brand policy and the importance of brand in marketing. The third chapter offers basic theoretical approaches for the formulation of product, pricing, promotional and distribution strategy which are applied in the practical part. The theoretical part is followed by analysis of Listerine Smart Rinse strategy in terms of 4Ps -- product, price, promotional and distribution policy. Based on the findings there are recommendations offered in the last chapter to improve marketing strategy for the future.

The thesis examine strategic shifts in big trading company. The company trades with steel. The strategic shifts are analysed and evaluated. The recommendations are made on the basis of analysis. The thesis is devided in two parts. First part is theoretical, second part is practical. The base of theoretical part is aimed at the theory of strategy and strategic operating. Practical part introduces the company and describes the shifts. In conclusion is the evaluation and the recommendations.

This thesis is dedicated to the problem of communication strategy in the fashion business with application on one of the fashion retailers, Kenvelo. Clothing business, or as we will refer here fashion business is together with food, transportation and communication businesses one of the most natural and essential parts of our lives. Nonetheless, fashion business is one of the most challenging and unpredictable ones, driven by many different factors and sometimes hardly comprehensive links. The main aim of the thesis is to identify the communication tools appropriate for the target group of Kenvelo, develop a new concept for communication and propose a media plan which would support this concept.

Thesis aims to assess recent trends in banking, focusing mainly on the marketing mix. While processing the thesis, the recent developments, which have a significant impact on modern trends in financial markets, are taken into account. The author analyze marketing approaches, financial statements, customer composition and other factors present in the GE Money Bank, a. s. Findings are formulated as recommendations for the marketing of GE Money Bank, a. s.

This master's thesis is focused on evaluation of product innovation from company Nutricia a.s. Main objective of this thesis is to analyse Nutrilon marketing strategy for entering new product category. Furthermore, base on outputs from own marketing research and analyses of provided company data, to evaluate suitability of chosen marketing strategy and to suggest recommendations to achieve set goals.

Goal of the thesis Marketing strategy of brand Zlate is to evaluate newly formulated marketing strategy of the brand and after that on the basis of own questionaire to suggest future brand activities that will strenghten Zlaté brand on the Czech and Slovak markets. Theoretical part deals with marketing in general, strategies and planning and applicatin of marketing plan to individual parts of marketing mix. Practical part describes brand Zlate as such, its position in Kraft Foods, evaluation of past marketing strategy of the brand, way of creation of the new one and its implimentation to product and product portfolio, price and distribution strategy and communication as advertising, sales promotion and PR. Own questionaire looks into perception of the brand, its consumption and a short exploration into preferences of consumers as for suggestions of new products.