Analysis of external surroundings, analysis of internal sources and company abilities and SWOT analysis of DHL Express. Divisions of DHL, its products and main competitors.

The aim of this thesis is to analyse and evaluate the marketing strategy of a professional basketball club which currently acts in the highest competition in the Czech Republic Mattoni NBL and purpose its possible improvement. The thesis is based on theoretical knowledge of administration and financing of sports organizations and on marketing with the focus on sports. The practical part is based on marketing situational analysis and mainly on my own research. These will be the basis for the analysis and evaluation of each segment of the club's marketing strategy and also for purposing specific measures to enhance them and make them more effective.

The aim of this thesis is to clarify what is the outsourcing of logistics services and what kind of logistics providers are on the logistic market. Second goal is to introduce the company C.S.CARGO from its beginnings till now and to present their range of complex services. The last objective is to prepare recommendations for creation of the business and marketing strategy of the logistics division C.S.CARGO a.s. The method I chose is the analysis of supply and demand of logistics services, preparation of the SWOT analysis and recommendations based on SWOT analysis. Finally, recommendations are defined for creating business and marketing strategy for the portfolio of customers, territorial aspects, industry, social responsibility, certifications and more ...

The project creates a strategy of new developement of Mikulov and it defines interface between city and landscape.

Assesment of the trade competitiveness of Skichool Lipno, based on utilization procedures and methods of strategic management and designing the appropriate strategy, was the intention of my report. Methodts that I used for the determination strategy are analysis of internal enviroments, PESTE analysis, Porter´s model, questionnaire enquiry and SWOT analysis as the last.

The purpose of this dissertation is evaluation of implementing the Balanced scorecards in Schwan Cosmetics company. The dissertation is focused to analyse of the BSC since the beginning of progressing till present and her functionality.

The works shows aplication of business plan and other theoretical basis on an individual example of a firm Centrum FotoŠkoda. All recommendations help the managers to make the right decisions.

The aim of this thesis is to develop a possible strategy for the steel company ArcelorMittal Ostrava a.s. First part of thesis is about the strategy analysis creation. Its divided into external and internal analysis parts and final SWOT analysis. Final part of thesis concludes evaluation and selection of optimal strategy and outline its implementation and monitoring.

The theoretical part of this thesis deals with the negotiations tactics, methods and strategies, the relationship with the suppliers and is the base for the practical part. The aim of my thesis is testing of selected negotiation tactics and methods on selected tenders in purchasing department in Škoda Auto a.s. The result is discovering the optimal strategy for specific price negotiations and introduction of their pros and cons. The second aim of my thesis is optimization of purchasing process and recommendation of suggestions for improvement.

Thesis deal with proposal strategy firm with the support electronic business, like tool for achievement what best position firm in the marketplace. Thesis includes analysis state - of - the art and given to problems inclusive proposal new strategy for firm MVDr. Ivo Dupal - SANVET, with the aim of achievement satisfaction final consumer and application proposal practically.