Thesis "Strategic Analysis of business" describes the evaluation of the strategy selected organization. Evaluation involves performing an optimization strategy. When the unsuitability of the current strategy of chosen organization followed by the entity proposing new solutions and strategies based on applied analysis. This solution should be offered to the owner or management of the organization. Processing includes theoretical and methodological part where, from the theoretical point of view it is described as the strategic analysis of the company and method of procedure. In practical this part is applied by theory and methodology of chosen organization, resulting from the specific strategies and findings.

The goal of this diploma thesis is the analysis of current situation of communication agency Aetna, s.r.o., and following suggestion of a suitable strategy, which should provide successful development of the company and its implementation in the market of communication agencies. The emphasis was put especially on the analysis of the current situation and on the basis of its evaluation, new vision and new direction for the agency to follow in order to be successful and competitive even in the future.

The aim of this diploma thesis “Optimalization of organization structure” is the analysis of the current organization form of the company Bosch Rexroth, s r.o. focused on conformity with the organisation processes and the strategic plans and to propose the new optimal organisation. based on the literary analysis of conventions for creating of optimal organisation structures.

Internet expansion opened up a new business market with a very low barrier to entry. This make online trading as very popular and competitive. The aim of this work is to describe the business on the Internet, especially the stage of promotion, campaign measurement and interpretation. The first chapter deals with the description of tools available for online promotion, technological options for the measurement and subsequent interpretation the results of business activities. The theoretic section describes the entire process on the case, prosperous and rapidly growing international company Pixmac, including detailed descriptions of setup of the analytic system, selection of promotional tools and ROI calculations for optimization and campaign settings.

The goals of the master thesis are describing the strategic oligopoly environment of chosen industry of Czech telecommunications, together with introducing basic game theory principles with their possible real case application. It mentions historical shifts in Czech telecommunications sector which influence the actual industry conditions. The thesis briefly describes the individual players in the market and turns its attention towards the industry characterization through standard oligopoly models. Following, it introduces theoretical insight on possible market entry strategies into oligopoly industries. The application part focuses on game-theory in pricing strategies, market entry and entry deterring scenarios with examples. Final part summarizes the objectives in detail and provides final comments on the thesis.

The aims of this study are to analyze the situation of the business field in foreign markets, valorize the state support to the firms during entering the foreign markets, comparison of the business possibilities in the Czech Republic with the advanced countries and definition of the crucial areas for the more effective realization of the commercialize and economic policy of the state. The work is separated into six parts. In the first part, there is a short summary of literature, the second part is connected with methods. The third part analyzes the fact, if the manufacturing corporations in the Ceske Budejovice region feel to be competitive in foreign markets, if they have problems during entering the foreign markets, if they use state support of export and if they feel that the state obtain a brief of them well. This study was executed on the basis of survey sampling, which was done by e-mail questioning. The obtain data were analyzed and diagrammatized. The fourth chapter charts the support of export, which are offered to the exporters by the Czech Republic. The fifth part analyzes the support of abroad export and limits the positives and negatives of the Czech firms. The last chapter analyzes the commercialize and economic policy of the Czech Republic and defines its key areas.

The aim of this master thesis is a proposal of new marketing strategy in a chosen company. Necessary theoretical background and the process of implementation of the strategy in the field of marketing and marketing analysis are characterized in the introductory parts of the thesis. The research conducted in the application part was done in the MK Profi, s. r. o. The description of marketing process and possible ways of finding a new strategy are the main aims in this part. The conclusion of the thesis is finding the most suitable marketing strategy and its implementation in the chosen company.

The success of each organization is based on a good strategy. In my master´s thesis I deal with the topic of what is needed to create a good strategy and whether this theory is valid even in the sports environment. In particular, I deal with the creation of the strategy in the Won-hyo Třeboň sports club and how it's management works throughout the strategic planning cycle. The aim of the thesis is to find out how is the management of the club approaching the strategy. If they consider the strategy important. Eventually how do they approach each stage of the strategic planning cycle and how does this reflect the club's outputs? The research has a qualitative essence and is mainly based on interviews with the members of the club who are involved in the strategy creation. I have participated in this research. The result of the thesis is that the management considers the strategy to be important but does not proceed in accordance with the theoretical bases resulting from the research and synthesis of the strategy and strategic planning cycle literature. This fact at the end opens the space for possible recommendations for improving the effectiveness of the strategy in a given sports club.

This thesis analyzes the situation in the area of Business Intelligence at O2 Czech Republic. It focuses on identifying key issues and finding solutions to the overall improvement of the service within the company. It can be a guide for managers on how to proceed in the analysis of the BI environment, finding opportunities for improving organization setup and technical aspects, especially in the data warehouse solution. Here one can also find recommendations on how to proceed with the definition of development methodologies and how to effectively set the tools and processes associated with the development of the data warehouse. This approach results in an efficient, clearly documented and sustainable development concept of the data warehouse in a large company.

The goal of this thesis was designed a complete strategic analysis, both internal and external form of the selected firm LACMAN s. r. o. LACMAN s. r. o. is a small, emerging company, the subject of its business is the distribution of connectors. Thesis is divided into five main blocks: In the first part, called Introduction, describes the basic building blocks for the preparation of the strategy, it is mission, vision and a fundamental target of LACMAN s. r. o. The second part is quite theoretical, it is known as a theoretical-methodological basis and discusses and describes the theoretical facts that I need to apply in practice. The third part is the name and the pictor of the company, how society see the company. This section describes the basic characteristic of information, cultural, sports, and mainly social sponsoring company and the overall culture, norms and standards which govern the company staff. The fourth part is called Practical and is divided into external analysis where I work with macro-economic company's data, policy and legislative factors, and mapping analysis of supplier-customer relationships and existing competition in the market with the connectors material. Internal analysis me serve to evaluace how are the company's resources (material, inmaterial, human and financial) in sufficient quantity, the quality and whether it is used effectively. In this part of thesis, I also included a detailed financial analysis, there I solve the financial health of the company. And the SWOT analysis, which, in my view, contains a large number of strengths, but on the other hand, contains numerous threats from outside the company. The last part is called the Finish, here summarizes the findings from the all analysis. I believe that this thesis is to analyze the company of great benefit and a council, how to overcome difficult times and stay on the market at the time of global economic crisis.