The thesis targets the elaboration of external and internal analyses of the company TMT CZECH. I stress out the trends in society and the precise survey of direct competitive surrounding in external analysis. I focus on the key factors that indicate conditions in the company and the quality of offered services. According to realized outcomes, I identify present company strategies, suggest the possible changes and evaluate the attainability of company's goals.

Strategy is generally considered as one of the most important factors of organizations´ success. However, it can be supposed that this theory is applicable for all sectors. The diploma thesis focused on the perception of strategy, strategic planning cycle and its impact on the particular sports industry. This industry is Thoroughbred horse racing. The field of research was application of management theory in the particular horse racing club, its use and the impact on the clubs´ performance, which could lead to potential implementation of necessary changes. The research was conducted using qualitative approaches. Research was based on two pillar, in-depth interviews and participant observation. This approach increased the validity of the statements thanks the triangulation of sources. The findings discuss that the strategy seems to be unimportant for clubs´ managers, although they significantly work on some parts of the strategic planning cycle. However, this fact do not negatively affect the clubs´ performance. It is therefore desirable but not necessary, to make changes and create the strategy.

In my diploma thesis I deal with elaboration of prospectus about promoting a new auto paint shop. The diploma thesis results from accumulated information, includes analysis of present state of general and departmental environs and evaluation a existing situation in this area and finding of market oportunity.

This thesis deals with strategy of company development for a company Pharma Future Ltd. Specifically, the extensit of the foreign market. Thesis analyses internal and external aspects company and its environs. Objective is find out position on market and resulting source of competitive advantage. Improvement of current positron in the market is achieved by imlementation suggested strategy.

The thesis solves a new proposal strategy of the company KOSYKA, Ltd.. The theoretical part specifies options strategy and its types. The practical part of the thesis analyzes the current condition of the company and the resulting proposal for a new strategy.

The master's thesis is focused on development strategy of a small company. The strategic analysis included in this thesis shows the company’s position on the market. The thesis provides a complex strategy of further development according to the analysis results, the corporate vision and the strategic objectives of the company. The strategy includes the aspects of functional strategies, concrete proposal of solutions and schedule of its implementation.

The objective of the dissertation thesis is both to identify characteristics of strategic management carried out in Czech smaller technological companies and to find strategic aspects and behaviours that determine performance and developmental trend of these firms meaningfully. The thesis is a study in the field of strategic management with broadly understood concept of strategy and strategic management. It makes possible to research the phenomenon of strategy both under circumstances of conceptual pluralism and fragmented findings in the field and supposed specialities in strategic management pursued in SME sector. The thesis follows an abductive approach which means that there are no hypotheses explicitly defined but searching for crucial and fundamental answering up to specified research problem. The thesis exploits empirical data obtained by the mail survey of smaller technological firms around the whole Czech Republic. Using a specially designed fuzzy inference system and performance parameters derived from empirical data the sample of the companies is categorized according to their developmental trend. Consequently, as the most effective multimethod approach, several quantitative and qualitative analyses are made and their results are synthesized in final findings and resolution of the research problem to reach the objectives of the thesis. Also the benefits for theory and practice based on the thesis are evaluated at the end. The results of the thesis validates both the fact that there are patterns of strategic management typical for the population of Czech smaller technological companies and the fact that there is also a casual relationship between the strategic management and the trends of their development.

En ratifiant la Convention européenne du paysage, la Région wallonne sest engagée à répondre au nouvel enjeu de gestion publique quest le paysage. Il lui revient donc de formuler une politique paysagère qui définirait, au minimum, les lignes stratégiques de son action et les moyens de sa mise en uvre. Cest à lélaboration dune telle politique régionale que la thèse sest fixé comme objectif dapporter sa contribution. Le fil méthodologique de la recherche est de rassembler les acquis et instruments existants de la Région wallonne en matière de paysage, dévaluer la contribution de chacun en réponse au nouvel enjeu de la gestion du paysage, puis dinférer une proposition stratégique et doptimiser le cadre instrumental pour une politique future. La recherche aboutit ainsi à formuler les principes généraux dune politique paysagère pour la Wallonie et les objectifs et options répondant aux enjeux paysagers régionaux, ainsi quà proposer leur inscription dans un document régional stratégique destiné à guider les divers acteurs du paysage. Lajustement du cadre instrumental propose une mise en cohérence des différents instruments (daménagement du territoire, de gestion de lenvironnement) que la Région pourrait mieux valoriser ou développer afin de concrétiser sa politique paysagère. Cette double proposition stratégique et instrumentale sinscrit dans une perspective de cohérence horizontale (intersectorielle) et verticale (entre niveaux territoriaux de décision ou dinitiative)./ By ratifying the European landscape convention, the Walloon Region has committed itself to meet the new issue in landscape public management. The Region must thus formulate a landscape policy that would determine at least guidelines and means of action. This thesis aims at contributing to the development of a regional landscape policy for Wallonia. The methodology of this research is to assemble Walloon achievements and existing instruments of landscape planning, to evaluate their contribution to the new issue in landscape management, and then to infer a strategic proposal and to improve the instrumental framework for future policy. This research leads to the formulation of the general principles of a landscape policy for Wallonia as well as objectives and options that meet regional landscape issues, and to propose their inclusion in a strategic regional document to guide landscape actors. Optimization of instrumental framework aims to restructure the different instruments (of territorial planning, environmental management...) that the Walloon Region could use better or develop to carry out its landscape policy. This double proposal strategic and instrumental respects the prospect of horizontal (intersectorial) and vertical (among territorial levels of decision or initiative) coherence.

The main goal od critical theories of international relations is to help to achieve more universal freedom and equality in the world. Critical theorists use different kinds of strategies to achieve this goal. Persuasive popularization by critical videogames is one those strategies. Author analyzes different strategies of such persuasion. He also designs own concept of critical game. The goal of this game is to present main ideas of critical theories to the general public in the most precise but still understandable way. Autor wants to show the potential of videogames for popularization of critical theories.

Topic master´s thesis is "Suggestion of Marketing strategy of company". The work deals about communication in marketing, where situation of this company is analyse and gives recommendation how to lead it too.