Title: Strategic investment decisions in the real estate industrySubject: Bachelor's thesis in business administration - finance focus, 15 credits Problem Statement: How are strategic investment decisions applied in the real estate industry? How do economic profitability and strategic decisions relate to each other in the context of new investments in the real estate industry? Objective: This thesis aims to explore how real estate companies make strategic decisions regarding property investments while simultaneously pursuing profitable operations and sustainability. Method: This thesis adopts a deductive research approach. The literature review was conducted by gathering theories and knowledge from previous research. Furthermore, a qualitative study was performed, involving interviews with six respondents from various positions within the construction and real estate sector. Conclusion: The study concludes that strategic decisions are necessary for building and developing the industry in a sustainable and successful manner. It is also essential for companies to make strategic decisions in order to stay ahead and be part of the development. Strategic decisions in the real estate industry today involve testing new construction techniques, investing in knowledge and sustainable solutions. This results in socially and ecologically constructed areas where people thrive, as well as a sustainable construction sector for the future. Keywords: Strategic investments, new construction investments, construction and real estate companies, sustainable construction, life cycle economics, financial strategy.