The goal of this thesis is to create a suitable market entry strategy for an innovative product called LifeTable (interactive touchpad designated for restaurants and bars), so that the company will be able to establish itself in the Czech market and install 200 pieces of LifeTable during the next year. In order to approach the topic correctly, the review of available theoretical literature was carried out. Based on the theory, a thorough secondary and primary research has been conducted. The findings of the research were subsequently used for description of the Czech market, analysis of main competitors and marketing analysis (SWOT and Porter's five forces). Finally, an appropriate strategy including recommended segmentation, targeting and positioning was set up and a suitable communication mix was created.

O trabalho inicia apresentando a teoria econômica, incluindo as teorias empresariais e das estruturas de mercado e constrói um alinhamento entre estratégia de negócios e de formação de preços, explorando os principais conceitos derivados. Estes conceitos terão sua aplicabilidade verificada através de estudos de casos em empresas nacionais. Estes estudos exploram empresas de diferentes mercados com produtos ou serviços em diferentes estágios de ciclo de vida. As análises pretendem mostrar como alinhar as estratégias de negócio e competição das empresas e suas estratégias e táticas operacionais de formação de preços. Os resultados obtidos indicam que apesar das empresas procurarem alinhar seus objetivos estratégicos com os objetivos de formação de preço ainda há possíveis oportunidades no uso de técnicas e conceitos em dimensões estratégicas específicas de seu negócio, bem como oportunidades advindas da integração e estruturação destes processos. / The work initiates introducing the economic theory, including the managerial and market structures theories and builds an alignment between business and pricing strategies, exploring the main derived concepts. These concepts are to be verified through a multiple case study in Brazilian companies. These studies explore companies acting in different market structures with products and services in different life cycle stages. The analyses intend to show how to align company’s business and competition strategies with its pricing strategies and operational tactics. The gotten results indicate that despite the companies are looking for the alignment between its strategical and pricing objectives they still have improvements opportunities derived from the use of techniques and concepts in specific strategical dimensions of its business, as well as of the integration and organization of these processes.

La gestion des risques et la responsabilité sociale des entreprises ont pris les rôles dans la gestion de la stratégie mondiale d'efficacité énergétique de la chaîne d'approvisionnement et de la logistique internationale. Tout est basé sur des faits simulations, causes et impacts dans le transport, la production et la gestion de l'entrepôt. En termes de transport dans les ensembles de la chaîne d'approvisionnement globale, le système de suivi du rendement devrait être appliqué selon les normes standard appropriées. Particulièrement pour les produits dangereux. Ainsi, le niveau de pollution peut être anticipé et calculé au niveau exact. Le plus important est aussi le niveau externe, soi-disant facteur de leadership. Ce facteur reflétera la performance de la responsabilité sociale de l'entreprise.Le type de système de production qui relie le système de chaîne d'approvisionnement global est le plus difficile. Pourquoi avons-nous des difficultés sur celui-ci ? Parce que certaines entreprises ou pays ne pouvaient dans une certaine mesure faire un meilleur choix en termes de pénurie pour certains types de ressources énergétiques. Pour la section de l'entrepôt, l'auteur a trouvé le résultat que le secteur de l'électricité avec une base de données en temps réel donnait une manière réaliste de l'efficacité énergétique de la chaîne d'approvisionnement mondiale. L'efficacité énergétique dans la chaîne d'approvisionnement mondiale est une perspective que l'efficacité de l'énergie au niveau mondial pourrait être réalisée par n'importe quel type de produit, principalement sur la matière énergétique. En se concentrant sur la façon de les transporter, le système de production et la façon de construire un système d'entrepôt pour maintenir la source d'énergie plus efficace pour servir les utilisateurs finaux. / Risk management and corporate social responsibility took roles play how to manage global supply chain energy efficiency strategy and international logistics. All is based on facts-simulations, causes & impacts in transportation, production, and warehouse management”. In term of transportation in global supply chain shows for tracking performance systems hould be applied on appropriate standardized. Particularly for hazardous products. So that, the pollution level can be anticipated and calculated in exact level. The most important one is also the external level, so called leadership factor. This factor will reflect the corporate social responsibility performance.The type of production system which connected to global supply chain system is the most difficult one. Why do we have difficulties on this one? Because, some enterprises or countries for some extent could not make a better choice in term of scarcity for certain type of energy resources. For the warehouse section, the author found the result that electricity sector with real time data base has been giving realistic the way of energy efficiency of global supply chain.The energy efficiency in global supply chain is a perspective that efficiency energy in global level could be perform by any type of product, mainly on energy matter. By focusing on how to transport them, the way of production system, and how to build up warehouse system to keep source of energy become more efficient to serve end users.

<p>the topic of this dissertation is about the use of multibranding strategy amd how the company nowadays can use it on a proper way.</p>

<p>A lot of theories have been propounded that has made great contribution to the </p><p>enterprise internationalization and entry strategy. However, no acceptable conclusion </p><p>has been made on how firms internationalized and what is factors influenced firms </p><p>choose their strategy. This development necessitates further study on the firms </p><p>internationalization and entry strategy. Hence the research was explorative in nature </p><p>and adductive approach was comprehensive adopted with interview. </p><p> </p><p>Further more, the firms have been using various approaches in entering their target </p><p>market. Some prefer to consolidate their position at home and concentrated their </p><p>efforts on exporting, while other took aggressive steps and invested directly in the </p><p>foreign market. Thus, the study examined the entry strategy of firms, and the factors </p><p>that influence the choice. This was aimed to gain deeper insight on how firms enter </p><p>the target market. From the findings, it was revealed that, Huawei had adopted </p><p>partnership, establishment of owned subsidiaries and make high technology </p><p>co-operation in the world, while the company resorted to strategic alliance and joint </p><p>venture after the China economic reformed till present moment. Moreover, we found </p><p>that the owner and management exerted their influence on strategic direction of the </p><p>firm, but the choice of entry strategy was mostly influenced by firm vision, business </p><p>offering, resources and capacity, while market conditions acted as exogenous factors.</p>

This dissertation studies the sources of the momentum abnormal returns. The first essay attempts to find the relative role of cross-sectional and time-series variances in generating returns from the momentum strategy. By decomposing the returns from the momentum strategy both theoretically and empirically, the first essay finds that own-stock autocovariance is an important source in generating momentum returns. More interestingly, the own-stock autocovariance comes primarily from the loser portfolio. This finding provides another explanation to the recent finding that the loser portfolio is the driving force of the momentum abnormal returns. Based on the above discovery from the first essay, the second essay attempts to find out the underlying reason for the important asymmetric own-stock autocovaraince from the loser portfolio. We find that this return predictability comes from the short-selling constraints and risks. Stocks with more severe short-selling constraints prevent pessimistic information from being released into the stock prices more quickly; and thus causes those stocks to be overpriced and auto-correlated in their returns.

the topic of this dissertation is about the use of multibranding strategy amd how the company nowadays can use it on a proper way.

The purpose of this study aims at researching the development of promotion strategy of the hotel industry. Take ABC Hotel as the case study of this paper, and analyze it by external environment and internal conditions. The objective of this paper is to analyze and understand the industry environment and possible future situation, and then to provide attainable suggestions for the future development. The case study explores the competitive formulation and the competitive strategies and should make a model case for hotel industry as a whole. The conclusions drawn in this paper are as follows 1. Taiwan tourism has the advantage in the elements of abundant and diversified natural landscapes and the increasing volume of inbound tourist. The government can combine the civil power and under the cooperative mechanism of the leisure industry, the domestic tourism should be leaded to prosperity. 2. The tourism trends are as follows(1)Chain administration(2) Fundamental income is depended on Food and beverage (3)Brand diversity (4)Service diversity(5)Growing of the domestic tourism and the conference market(6)Integrated alliance with related sectors(7)Application of information technology 3. ABC Hotel is more aesthetic than other competitors through the value-chain and internal conditions analysis. In the Blue Ocean age ,ABC Hotel can create its own Blue ocean by connecting the art and promotion.

One of the most important considerations in winning a competitive bid is the determination of an optimum strategy developed by predicting the competitor's most probable actions. There may be some common factors for different contractors in establishing their bid prices, such as references for cost estimating, construction materials, site conditions, or labor prices. Those dependencies from past bids can be used to improve the strategy to predict future bids. By identifying the interrelationships between bidders with statistical correlations, this study provides an overview of how correlations among bidders influence the bidders winning probability. With data available for over 7,000 Michigan Department of Transportation highway projects that can be used to calculate correlations between the different contractors, a Monte Carlo simulation is used to generate correlated random variables and the probability of winning from the results of the simulation. The primary focus of this paper outlines the use of conditional probability for predicting the probability of winning to establish a contractor's strategy for remaining bids with their estimated bid price and known information about competitors from past data. If a contractor estimated his/her bid price to be lower than his/her average bid, a higher probability of winning would be achieved with competitors who have a low correlation with the contractor. Conversely, the lower probability of winning decreases as the contractor bid with highly correlated contractors when their bid price is estimated to be higher than the average bid.

Sponsorship investments have increased during the last decades and the largest part of sponsorship is in sports sponsorship. Nowadays sports sponsorship is a large business where organizations can make great investments. Due to the fact that it now is a large business it is of great importance to understand this phenomenon in order to learn how to achieve success with it.  There are some issues a company may consider before making the decision on sponsoring a sports team. Firstly, it could be a costly activity which can lead to a financial disadvantage if the sponsorship does not succeed, since it can involve high expense. Secondly, it could also be a time consuming activity which involves the risk of having the people within the company working in vain if failing to achieve success with the sponsorship. The literature describes many attributes that are important for managers working with sponsorships to apply in order to be successful. The purpose of this paper was to examine the relationship between managers’ attitudes towards sports sponsorship and their fulfillment of sponsorship attributes. To be able to answer the purpose three research questions were constructed that concerned the purpose of the study. To obtain the empirical data a case study was carried out with semi-structured interviews. The ones being interviewed were all managers working with sponsorship in their organization. With the help of their experience and answers to the questions an analysis was carried out.   The finding was that managers that worked with more of the important attributes presented in the literature were more positive towards sports sponsorship than the organization that did not work with as many.