Since Taiwan and China have become the members of the World Trade Organization in the year of 2002, many companies are gaining various opportunities while meeting the challenges of unpredictable and fast-paced markets. China Steel Global Trading Corporation (CSGT), which is responsible for the international business of China Steel Corporation (CSC) Group, should take these opportunities to broaden the overseas market, especially in China. As the international trading brain and strong arm of the CSC Group as well as the export exclusive agent of China Steel Corporation and China Steel Aluminum Corporation, CSGT has built its international marketing network after 5 years¡¦ efforts. CSGT take the advantages of image, technique, marketing and finance of CSC Group and has been deeply trusted by the foreign customers and suppliers. Through the strength and resource advantages of CSC Group and steel industry, CSGT is going to diversify to other industry materials, consumer goods or others in the coming future. CSGT also has the vision to turn into a worldwide and whole-wise trading company by cooperating with other company in different fields. The thesis is about how to fully utilize the resource of CSC group to rebuild the competitive strategies while environmental challenge and structured chaos, to set up the sustainable competitive advantages and core competence, to reach the vision of CSGT. With the intersectional brain storming we reviewed the strength, weakness, opportunity, and threat of CSGT, found out the core competence, adopted the strategy alliance , rebuilt the value chain and new competitive positioning. Finally we come to the vision of Great Trading Firm ¡Xthe Eternal CSGT Builds the Last.

Summary This research uses case study as methodology. The researcher interviews several shopping centers¡¦ managers for a better understanding of shopping center industry in Taiwan. The analysis and comparison of cases is basically based on following points: strategy and managerial philosophy, location, marketing function, product assortment management, service, space design.

Abstract Branding is so hot and popular that many companies, academics or even politician research it and try to be differentiated in order to show forth their brand value or equity, particularly after Taiwan joined WTO in the beginning of 2002. The thesis is a case study of Siemens brand strategy and management, to illustrate what are corporate brand strategies and how to do for brand management. It presents a workable and realistic result and suggestions to industries. The thesis concludes that 1. Brand strategy is a part of corporate management strategy, and can be framed by vision, mission statement, objectives, and target groups¡Ketc. 2. Brand strategy and management should not be stand-alone. Brand management is led by brand strategy and accomplishes it. 3. Character, logo, claim, typeface, color and design quality are Siemens¡¦ brand elements, which have to be harmonized and fulfilled in order to maximize the brand equity. 4. Brand image can be built up by brand elements, however brand strategy should also focus on quality, after service, or even company¡¦s essence of business strategy or management in the long run. Ensuring that brand is an asset, not debt, of a company.

Abstract Hardware industry is a related to us in our daily life. It is widely including, large hardware and small hardware. Large hardware is including building, manufactory, civil engineer and son on. They are very useful widely in the world. Otherwise, small hardware is including hardware production. They are less useful in the world. The hardware by door is a small part from them. The hardware by door is a traditional industry. It is related with rising and falling by building industry. When the economic increasing, the building is increased, too. About 1981, there are about 10 hardware industries in Taiwan. Because of economic recession and arising from Mainland China, at least, there are two hardware industries in Taiwan. It is third place in the world. The production class is 3% in the input of America. During several years of economic recession, I want to know the hardware industry in Taiwan how to keep the advantage of competition in the world. I am very interested in this, so why I want to choose this topic to analyze it. The essay is discussed about how to use managing strategy in ¡uZhy--Fu Corporation Ltd.¡v.

To be successful in sustainable building design, architects must consider energy efficient design strategies in the early design stage. Unfortunately, many architects still rely on simplified analysis, synthesis techniques, and historical examples. Although, building energy simulations are becoming more common in the design of buildings, architects rarely use simulation in the early design stage. The "Bioclimatic" charts have been used in the early design stage to define potential building design strategies to achieve indoor thermal comfort. Currently, many architects use the Givoni-Milne bioclimatic design chart (Milne and Givoni, 1979), which was developed based on principle reasoning and heuristics. There have been many attempts to develop computerized programs to further the bioclimatic analysis; however, there have been very limited efforts to test and evaluate the design strategies of the chart using simulations of a thermostatically-controlled building. Therefore, the purpose of this research is to promote comfortable buildings that reduce energy use through appropriate building design strategies. The objectives of the research are to develop a more accurate bioclimatic chart for a thermostaticallycontrolled residence by testing and evaluating the Givoni-Milne bioclimatic chart. The analysis is performed with DOE-2.1e program (Winkelmann, 1993) and TMY2 weather data (Marion and Urban, 1995) for several climates. To achieve these objectives, four main tasks were accomplished: 1) investigate the Givoni-Milne Bioclimatic Chart using representative weather data from several climates, 2) analyze and modify the design strategy boundaries using DOE-2 program and TMY2 weather data to simulate the effects of varied conditions of a thermostatically-controlled residence in different climates, 3) compare these new design strategy boundaries to the original Givoni-Milne design strategy boundaries, and 4) develop general guidelines for the new bioclimatic chart. In summary, there were some differences in the results from the Givoni-Milne bioclimatic chart and the DOE-2 simulation results. These results imply that without further modification, the G-M Chart may have only a limited use for a thermostaticallycontrolled residence. Therefore, to improve the usefulness of the bioclimatic chart the new bio-climatic chart for choosing design strategies for a thermostatically-controlled residence in the hot-humid climate of Houston, Texas, was developed. This new bioclimatic chart for a thermostatically-controlled residence will be a useful tool for architects and engineers in the early design stage. Similar versions of the new bioclimatic for other climates could then be developed.

Scholars have increasingly recognized the importance of institutional owners in the life of the firm and have sought to explain how and when these owners influence firm-level strategies. In spite of evidence that these owners can and do affect broad strategies, there is little empirical support for the extent to which institutional investors involve themselves at the level of strategic competitive actions that firms undertake. This raises the question: "How do different types of institutional investors affect strategic competitive activity between firms?" Further, owners have a unique bearing on competitive activity insofar as they can simultaneously influence firms that are competing with each other. Therefore another important question is: "How are the relationships between institutional investors and strategic competitive activity affected when those investors hold stakes in both the focal firm and their competitor?" Borrowing from the accounting literature, this dissertation classifies institutional owners into three groups based on their historical trading behavior: transient, dedicated, and quasi-indexer. Findings from examination of the ownership holdings and strategic competitive activity of thirty-six Fortune 500 rivalries over the years 1997-2006 provide insight into these questions. High levels of dedicated institutional ownership are associated with greater strategic competitive activity whereas high transient institutional ownership is associated with low strategic competitive activity. The relationship between dedicated ownership and strategic competitive activity is moderated by common ownership of a focal firm and its rival. As dedicated ownership of the focal firm and its rival increase together, strategic competitive activity is reduced. The results presented here change the way we apply agency theory to explain firm governance. For competitive dynamics researchers, this study points to a previously unexplored means by which firms are motivated to engage, or not engage, in competitive activity. This study also has broad implications for managers, investors, and policymakers.

ABSTRACT Under the worldwide economic depression, Taiwan electric companies are facing the global competition and the cheap labor force pressure from mainland China. It has been 10 years since W- Company was founded. Due to the impact of active matrix industry confronts the market recession worldwide. ¡§¢å¡¨company is a small company of LCD module industry in Taiwan. The company was founded by owner with the personal technology. The company has been suffering many times of Economic prosperity circulation and product life cycle variance for thirteen years. The ¡§¢å¡¨company could overcome the difficult and made company getting bigger because it based on the owner ,Mr. Hon, correctly judgments of the market situations and execute the efficient strategy. Currently the ¡§¢å¡¨company suffer a different condition. In the serious Market competitions, the ¡§¢å¡¨company lost the biggest order from his customs. This frustration made Mr. Hon very distress, but that could not make Mr. Hon admitting defeat. He was searching efficient strategy to make ¡§¢å¡¨company stable growth and reaching the target of conduct for ever. What is the efficient strategy for ¡§¢å¡¨company to success once more? This text used the case of studies pattern to describe the development of ¡§¢å¡¨company. The written pattern refers the case studying of HARVARD BUSINESS SCHOOL. I hope the text could become the case of the strategy Realm case study¡¦s teaching. Keywords: competition life cycle strategy

ABSTRACT This research aims to understand the influence of work values on job efficiency through an investigation on the cognitive recognition of work values on private security guards. The main purpose of the research is to understand if personal variables will have a tremendous effect on job performance, and secondly to explore if work values are related to job performance. This text takes winning steel security company(CSS) as a case study target.Because it is 100% enterprises that the Chinese Steel Corp. invests, the steel female subsidiary is all to keep intact business in the catcher and have efficient scale in operating business. This text adoption observation method and interview investigate a method, the basis competition strategy model launches to become a questionnaire, and in person interview medium steel security company 18 members, carry on income data analysis research, and according to medium the steel keep intact object and advantage factor of strategy to carry on analysis, with the standpoint of SWOT"the model of the competitive advantage environment" by outside and inside analyze, with the standpoint of "the mode of the resource foundation" by inside and outside analyze, will analysis conclusion sorting explanation, keep intact an industry competition to provide measure to promote to organize the progress of the organization results. After halting Jing to withdraw from government operated unit, the security company stations in organizations, such as each state-owned company, bank and school...etc. and completely starts to undertake originally the Wei work of halting of public security police, close because of the ability and the police of the concert developed good effect and subsidized the shortage of police strength and stop a crime to contain notable contribution towards guarding against crime. Key words: Security industry, Strategy of Competition

China has become the most significant market in the world, since both the high demanding quantity and high potential in growth. China was ranked world wide number three for car sales and number two for car production volume in year 2007. In the meanwhile, according to the forecasting, China auto market will keeping in a growth rate higher than two digits in the coming five years. In contrast to the other major auto markets, USA, Europe and Japan, those markets are all keeping in low even minus sales growth cause from impacted by both the high gasoline price and economy depression. The purpose of this thesis is trying to fig out the competitive strategy and growth model for the Taiwan based automotive suppliers who already became China auto¡¦s supplier. Those suppliers have a very tough situation in China, due to them not only must face the giant global tier one but also the aggressively local based suppliers in China Auto market. The thesis will take the aspect of Taiwan based automotive suppliers, and probe into how those suppliers seeking the niche market and growth opportunity in such a severe market place. The specific objectives are: 1. Overview the Chinese automotive market and also predict the trend of such market. 2. Find the growth and also the competitive strategy for those suppliers. Through study the related thesis and publications, interview the insiders, analysis the row data/ industry survey reports and also combine with author¡¦s field experience in automotive, this thesis will come out below results: 1. General model for growth strategy. 2. The specific growth model for Taiwan based auto suppliers in China. 3. The competitive strategy for Taiwan based auto suppliers in China. 4. Suggestions for Chinese automotive suppliers.

Holding festival activities is one of the major measures in regional tourism development, and the purposes of which are simply raising the regional awareness via these large-scaled activities, attracting more tourists to expend in order to promote economic benefits. In the beginning, these activities may once bring many helps for the local. However, they often become worse in a predicament of sudden reduction in tourism numbers, revenue deficit, or even suspension after several years. In this study, we take Kenting Music Festival in Spring as an object to investigate whether the current marketing strategies meet the consumer requirement or not, in order to further promote its future development. In this research, the marketing strategy is studied in five dimensions, i.e., product, price, place, promotion and service. A quantitative survey is adopted, and analysis methods of descriptive statistics, chi-square test, one-way ANOVA and independent samples T-test are used to study the consumer satisfaction and importance of current marketing strategy on Kenting Music Festival in Spring, and to investigate whether the variable of population statistics will result in a significant difference on the consumer perception of the marketing strategy. Entirely speaking, the results reveal that the consumers feel ¡§satisfied¡¨ but ¡§unimportant¡¨ on the product strategy of Kenting Spring Music Festival in Spring, ¡§unsatisfied¡¨ but ¡§averagely important¡¨ on the price strategy, ¡§satisfied¡¨ and ¡§important¡¨ on the place strategy, ¡§averagely satisfied¡¨ and ¡§unimportant¡¨ on the promotion strategy, and ¡§unsatisfied¡¨ but ¡§important¡¨ on the service strategy. Meanwhile, consumers with different social and economic backgrounds have dissimilar degrees of satisfaction and respect on the activity experiences. According to the results and focusing on the target market requirements, several suggestions are provided, e.g., imitating the successful foreign and domestic marketing cases, being defined as an international activity, establishing a certification mechanism to effectively control the service quality, building up more basic public facilities, improving the traffic capacity, cooperation with public media, integrating environmental maintenance into cost consideration, cooperation with the government department to set up a marketing inspecting organization, etc.