The general awareness of the sustainability challenge and the urgency to act is increasing. However, the actions being taken do not seem to be sufficient, nor the communication about sustainability effective enough, to ensure a sustainable future. For our research, we looked at the work of sustainability practitioners using a scientifically robust framework called the Framework for Strategic Sustainable Development (FSSD). The research focuses on the interaction between the sustainability practitioner and the audience when communicating the FSSD. It is guided by its central inquiry, how the practice of storytelling can support sustainability practitioners in their work context. A literature review and a total of 13 interviews with sustainability and storytelling practitioners comprise the basis for this analysis. Based on our findings we map out the current practices of storytelling used by sustainability practitioners in the field and offer recommendations with the intention of enhancing this practice. Our research showed that sustainability practitioners practice and benefit from storytelling throughout their work in various ways. We consider this research with all its limitations as an awareness raiser and invitation to deepen the conversation and the exchange of experience and knowledge around the topic of storytelling for sustainability.

Sustainable Development was conceived as a visionary idea to have society meet the needs of the today while also considering those of future generations. The Framework for Strategic Sustainable Development was developed to provide an operational planning methodology to move society towards ecological and social sustainability. While abundant scientific research and project work have been completed in the ecological issues area - a significant gap remains regarding Social Sustainability. This research project sought to identify leading Actions of Social Sustainability that might strategically remove the systemic conditions (barriers) to Social Sustainability. Reducing the complexity of Social Sustainability for sustainability practitioners can be helpful for working within Strategic Sustainable Development. Using an assessment tool based on Social Sustainability Actions Criteria, leading Actions of Strategic Sustainable Development emerged from case studies and interviews research with social sustainability practitioners and experts. Although this research process was successful, the study of Social Sustainability Actions also resulted in two aspects of proposed discovery: a means to identify systems barriers within a Social Sustainability Actions Criteria Tool and a model of Core Characteristics of Social Sustainability Actions. Additionally proposed, 3 potential Universal Categories of Social Sustainability Actions. / Actions speak louder than words - It means a lot more if we act on our beliefs than if we just talk about them. In this research project, the Action Level of The Framework for Strategic Sustainable Development is researched with regards to possible leading actions, a strategic planning model for grass roots sustainability work, and 3 potential universal categories for Social Sustainability actions.

The complexity of the sustainability challenge calls for participatory processes to support the large-scale collaboration across sectors and disciplines that is needed. Besides tools and methodologies to design these processes, the inner world of sustainability practitioners facilitating them is a key element for their success. This thesis focuses on the role of self- awareness for sustainability practitioners based on their stories of having to adapt their process design, their personal practices and advice they give. Using semi-structured interviews with facilitators who use Theory U and/or Art of Hosting methodologies to facilitate participatory processes for sustainable development, we found that self-awareness supports sustainability practitioners in practical terms on the spot, in their leadership development and in the effectiveness of their work. Moreover, through self-awareness, they recognize the importance of diversity and trust, essential elements for the adaptive capacity of the group. This recognition could contribute to more successful processes and outcomes, making practitioners' work and contribution to addressing the sustainability challenge more effective. The potential analogy between inner worlds and healthy social systems poses an interesting angle for further research. Is there such a thing as an inner dimension of sustainability? How does self-awareness relate to that?