<p>More relevant price comparisons between groceries are possible. This study points out</p><p>one possible path through an example. The purpose of this approach is to develop a</p><p>model in a realistic context. The main assumption behind the proposed model is that</p><p>price always has to be compared to quality. The model (algorithm) starts with a basket</p><p>with the cheapest goods. The next step is to substitute goods with more priceworthy</p><p>alternatives. Priceworthy are defined as quality points divided by the cost of substitution.</p><p>The quality aspects that are considered should be both imortant and hard to</p><p>estimate for the target group of the price comparison. Some quality aspects are generally</p><p>not payed as much attention to as they could. Three examples are taste, content and</p><p>company sustainablity rating.</p><p>The main purpose of this study is to investigate how to achieve higher consumer</p><p>relevance when designing price comparisons of groceries. What are the important</p><p>factors? The study deals with the concepts of perceived quality and relevance in this</p><p>particular case. Methods have included studies of literature and previous price</p><p>comparisons, followed by interviews with qualified people within the grocery branch.</p>

More relevant price comparisons between groceries are possible. This study points out one possible path through an example. The purpose of this approach is to develop a model in a realistic context. The main assumption behind the proposed model is that price always has to be compared to quality. The model (algorithm) starts with a basket with the cheapest goods. The next step is to substitute goods with more priceworthy alternatives. Priceworthy are defined as quality points divided by the cost of substitution. The quality aspects that are considered should be both imortant and hard to estimate for the target group of the price comparison. Some quality aspects are generally not payed as much attention to as they could. Three examples are taste, content and company sustainablity rating. The main purpose of this study is to investigate how to achieve higher consumer relevance when designing price comparisons of groceries. What are the important factors? The study deals with the concepts of perceived quality and relevance in this particular case. Methods have included studies of literature and previous price comparisons, followed by interviews with qualified people within the grocery branch.